On Thursday evening the Southern African Direct Marketing Association Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg. One of the big winners on the night was Lesoba Difference which won a number of awards, including three golds and the SAPO Nkosi Award for its Direct Mail: Addressed Campaigns: Nedbank Brighter Tomorrow Personal Loans Campaign.
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