Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .
http://ift.tt/1FpdVl3
http://ift.tt/1FpdVl3
No comments:
Post a Comment