With the October 2015 deadline for conversion to the EMV chip technology system less than a year away, banks and issuers are ratcheting up promotion of EMV enabled cards through enhanced customer communication and a shift in messaging within their credit card acquisition efforts. Chicago-based Competiscan has observed dramatic increases in direct mail acquisition offers promoting microchip-enabled credit cards, known as EMV, since the beginning of 2014, and expects this trend to continue.
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