Kristi Boutique playing in the big leagues

That may not sound unusual since the American retail industry devotes millions of dollars, untold hours of employee time and all sorts of clever ideas to bring shoppers in on the day after Thanksgiving - or even on the holiday itself. But those crowds typically bypass small retailers and small businesses, to the point that when American Express began marketing the Saturday after Black Friday as "Small Business Saturday" in 2010, the idea was embraced enthusiastically and continues to pick up momentum.

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