Managed Direct Response Sees Continued Positive Outlook for Direct Marketing in 2015

According to Statista , the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014. Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today's overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.

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