Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. There's an intriguing irony about Leo Burnett's DMA Grand Prix-winning campaign on behalf of ex-offenders : It catches you red-handed and locks you in.

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