Marketing Analytics Manager - Direct Marketing

Absolute "must have's" - at least 5 years exp with email/direct mail/direct marketing in a reporting and analysis function across B2B and B2C segments.

http://www.quirks.com/jobs/details.aspx?sort=4&searchID=0&jobID=34193

USPS Raises Postal Rates

Magazine publishers and direct mail marketers got a lump of coal in their stockings over the holidays, with the Postal Regulatory Commission's decision to approve an "exigent rate increase" on postage for First Class Mail and Standard Mail, which includes magazines, catalogues, and direct mailings.

http://www.mediapost.com/publications/article/216428/usps-raises-postal-rates.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+%7C+MediaDailyNews%29

10 Email Marketing Musts

So, in case you missed it, here's a list of must-see advice you can use in your 2014 planning from 10 email marketers and email industry insiders who shared their stories and opinions with Direct Marketing News in 2013: Respect customer preferences.

http://www.dmnews.com/10-email-marketing-musts/article/327265/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don't actually mean much to the business anymore.

http://www.adotas.com/2013/12/rip-ctr-advertising-has-changed-so-should-our-metrics/

Are You a Direct Marketer?

With so much focus shifting from traditional to digital channels, you may ask yourself whether you're actually a direct marketer.

http://www.dmnews.com/are-you-a-direct-marketer/article/327126/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Tips for a better financial life in 2014: Money Matters

If you want your financial life to be better in 2014, consider acting on some of these New Year's resolutions: Don't buy something on credit unless you know how and when you're going to pay it off.

http://www.cleveland.com/business/index.ssf/2013/12/tips_for_a_better_financial_li.html

College Student Mailing Lists Hot as Semester Comes to Close

As the fall semester wraps up and students take their remaining finals, Exact Data recently updated their database to include 2013 accepted college students as well as college graduates.

http://www.prweb.com/releases/college-student-mailing/lists-exact-data/prweb11443124.htm

Why the Postal Exigent Increase Is a Mistake

... the irony of the PRC decision handed down on December 24, 2013-a date that will live infamy in the history of direct mail-is that while it recognized Thress's assessment of the recession's cataclysmic effect, it ignored evidence in his report that ...

http://www.dmnews.com/why-the-postal-exigent-increase-is-a-mistake/article/327050/

The Demise of Direct Mail? PRC Approves 4.3% Exigent Increase

As business mailers were shutting down the office lights and heading out for the Christmas holiday on December 24, the Postal Regulatory Commission played Bad Santa in the eyes of those mailers, handing down a decision approving the U.S. Postal Service's full 4.3% request for an exigent rate hike on Standard Mail.

http://www.dmnews.com/the-demise-of-direct-mail-prc-approves-43-exigent-increase/article/326958/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Post Office Approves Extra Rate Hike on Christmas Eve

As feared , the U.S. Postal Service passed 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of goal to magazines, newspapers and direct mailers.

http://www.adweek.com/news/press/post-office-approves-extra-rate-hike-christmas-eve-154655

Direct marketer As Seen On TV acquires Infusion Brands

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://www.internetretailer.com/2013/12/24/direct-marketer-seen-tv-acquires-infusion-brands

Tribune Direct Integrates Bell and Howell's Plain Paper Factory(TM) Solution

... expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mail pieces," said Timothy ...

http://news.thomasnet.com/companystory/Tribune-Direct-Integrates-Bell-and-Howell-s-Plain-Paper-Factory-TM-Solution-20019486

3 Steps to Finding the Right Mailing List

The most crucial element in a direct mail campaign is the mailing list. Obviously, all the different components of a campaign carry their own particular importance, but the list ultimately makes the biggest impact on its ultimate performance.

http://www.dmnews.com/3-steps-to-finding-the-right-mailing-list/article/325717/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Are Marketers Prepared For Data-Driven Advertising?

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job.

http://www.adexchanger.com/data-driven-thinking/are-marketers-prepared-for-data-driven-advertising/

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal

10 Commandments for Your 2014 Direct Mail Campaigns

... mind, I want to give you a really useful piece of content you can reference throughout the year to improve your direct mail campaigns . A USP is a simple phrase that clearly explains why your business is a better choice than any of your competitors. ...

http://www.biggerpockets.com/renewsblog/2013/12/21/10-commandments-2014-direct-mail-campaigns/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RealEstateNewsForReal+%28Real+Estate+News+For+Real+%7C+A+BiggerPockets+Blog%29

This Just in from Washington: Marketing May Be Illegal

This story by Al Urbanski , Senior Editor for Direct Marketing News , originally appeared on the publication's Direct Line blog.

http://blog.thedma.org/2013/12/20/this-just-in-from-washington-marketing-may-be-illegal/

McClatchy Receives More Than $42 Million In Cash Distributions From Equity Investments In 2013

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the ( Statements in this press release regarding management's future expectations, ...

http://www.sys-con.com/node/2906926

This Just in from Washington: Marketing May Be Illegal

Silly marketers. All day long I listen to them tell how they will, through the wonders of modern data science, get the right message to the right customer at the right time.

http://www.dmnews.com/this-just-in-from-washington-marketing-may-be-illegal/article/326504/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Fuji Xerox Delays Operating Profit Margin Target a Year

... and data management. The company is trying to expand documentation services such as printing and delivering direct mail in Japan, Hong Kong , Singapore, and other developed countries in Asia to increase profit margins, Yamamoto said. Fuji Xerox ...

http://www.bloomberg.com/news/2013-12-19/fuji-xerox-delays-operating-profit-margin-target-a-year.html

Top Mumbai corporates to listen to Modi's Maha Garjana

Corporate India will make their presence felt in big numbers in Bharatiya Janata Party's PM candidate Narendra Modi's rally at Mumbai's Bandra Kurla Complex on Sunday, reports Prasanna D Zore.

http://www.rediff.com/news/report/top-mumbai-corporates-to-listen-to-modis-maha-garjana/20131219.htm

You Want Privacy- Forget It

... massive block of mail. You suddenly realize that you are now the recipient of a small portion of the 90 million direct mail letters and brochures that are sent out each year. The direct marketing industry now totals over $153.3 billion dollars ...

http://www.dfwcatholic.org/you-want-privacy-forget-it-44389/.html

Small Business Spotlight: Building the Bridge Between Corporate America and Life

Who says you have to be linear in your pursuits for the perfect entrepreneurial endeavors.

http://www.examiner.com/article/small-business-spotlight-building-the-bridge-between-corporate-america-and-life?cid=rss

Survey says...Newspaper given high marks

... consider the newspaper to be sometimes or always timely and informative. Those were the top two results from a direct mail survey/cover letter mailed in November to a sample of 1,000 households, randomly selected out of the total subscriber list of ...

http://www.catholicglobe.org/Joanne12.19.13.a.html

The DMA sends e-mail that's memorable, but not in a good way

The Direct Marketing Organization is the trade association for companies that advertise by paper junk mail.

http://jl.ly/2013/10/28#dmaspam

Tribune Direct Integrates Bell and Howell's Plain Paper Factory Solution

... expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mailpieces," said Timothy ...

http://www.24-7pressrelease.com/press-release-rss/tribune-direct-integrates-bell-and-howells-plain-paper-factory-solution-371960.php

5 Successful B2B Marketing Strategies

... because it puts your products and services in front of their faces. You can advertise your business through direct mail, newspapers, the Internet, radio, television, and any other form of media. The amount of advertising you do depends on your ...

http://www.revenews.com/performance-marketing/5-successful-b2b-marketing-strategies/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ReveNewsOnlineRevenueBlogs+%28ReveNews+-+Online+Revenue+Blogs%29

Brokers Trade on Sensitive Medical Data with Little Oversight, Senate Says

... the digital age. An industry which began in the 1970s collecting data from public records to help marketers send direct mail has become an engine of a global $120 billion digital-advertising industry, helping marketers deliver increasingly targeted ...

http://blogs.wsj.com/digits/2013/12/18/brokers-trade-on-sensitive-medical-data-with-little-oversight-senate-says/?mod=WSJBlog&mod=WSJ_FinancingAndInvesting_BLOGSDIGITALDAILY

Direct Marketing Guru Irving Siegel Dies at 82

... marketing, died on Dec. 17 in Miami. In 1962, Siegel created Getting To Know You International (GTKY), a direct mail marketing company which he built from a one-man operation into the largest nationwide new homeowner marketing company. With many ...

http://www.mediapost.com/publications/article/215820/direct-marketing-guru-irving-siegel-dies-at-82.html

Creative Marketing Solutions joins Classic Graphics and Imagine! Print Solutions

... of service options." Dick Kittle, Founder and Managing Partner of Creative Marketing Solutions, has managed direct mail and fulfillment for thirty years. He grew CMS from his kitchen table to be a leading direct marketing company in the Carolinas. ...

http://www.prlog.org/12258111-creative-marketing-solutions-joins-classic-graphics-and-imagine-print-solutions.html

News Byte: Easter Seals Commits to Digital

Easter Seals VP of Direct Marketing Jennifer Bielat says that direct mail continues to be a workhorse for the organization's fundraising efforts, but that digital channels have become a vital source of brand awareness as well as donations.

http://www.dmnews.com/news-byte-easter-seals-commits-to-digital/article/326148/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Direct mail is still the strongest prompt for donations

According to the latest survey by global research company, YouGov, direct mail is still the strongest prompt for donations, aside from donating to a regularly supported charity.

http://www.freshnews.com/news/883824/direct-mail-still-strongest-prompt-donations

Xeikon Adds Ron Shepard to Document Printing Sales Team

... 8000 Series supports a broad range of document and commercial printing applications, including direct marketing/direct mail, transactional printing, books and Photobooks, point-of-sale banners/posters as well as wall decoration such as borders, ...

http://inkworldmagazine.com/contents/view_breaking-news/2013-12-13/xeikon-adds-ron-shepard-to-document-printing-sales-team/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InkWorldBreakingNews+%28Ink+World+Magazine+Breaking+News%29

Creative Marketing Solutions joins Classic Graphics and Imagine! Print Solutions

... of service options." Dick Kittle, Founder and Managing Partner of Creative Marketing Solutions, has managed direct mail and fulfillment for thirty years. He grew CMS from his kitchen table to be a leading direct marketing company in the Carolinas. ...

http://www.myprintresource.com/press_release/11282138/creative-marketing-solutions-joins-classic-graphics-and-imagine-print-solutions

Pay day loans company fined A 175,000 over millions of spam texts

The Information Commissioner's Office has served the pay day loans company, First Financial, with a A 175,000 penalty after an investigation discovered that the company was responsible for sending millions of unlawful spam texts.

http://aberdareonline.co.uk/content/pay-day-loans-company-fined-%C2%A3175000-over-millions-spam-texts

Sharper Cards Offers $50 off Next Purchase with a New Customer Reference

... rewards those who do just that. Sharper Cards already offers some of the most competitive prices of personalized direct mail pieces and with the additional $50 cost savings for referring a friend or colleague, happy customers can reach even more ...

http://www.prleap.com/pr/215295/

Tribune Direct Integrates Bell and Howella s Plain Paper Factory Solution

... expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mail pieces," said Timothy ...

http://www.myprintresource.com/press_release/11281634/tribune-direct-integrates-bell-and-howells-plain-paper-factory-solution

locr Introduces New Geo-Information Services

Utilizing the same quality geodata used to create locr maps, locr's Geo-Information Services can supplement maps and images used in communications, enhance mailing lists, and improve efficiency of direct mail campaigns.

http://www.myprintresource.com/press_release/11281632/locr-introduces-new-geo-information-services

Tribune Direct Integrates Bell and Howell's Plain Paper Factory Solution

... expanded capability Inveloper brings to our customer offerings. We are creating highly personalized, four-color direct mail formats to meet the growing demands of our customers asking for highly relevant data-driven direct mail pieces," relayed ...

http://www.piworld.com/article/tribune-direct-integrates-bell-and-howell-s-plain-paper-factory-solution/1

Mercury Media Welcomes DRTV Veteran, Ruben Hernandez, as President of Long Form DRTV

... two decades of expertise spans multiple media disciplines including television, digital, mobile, radio, print, direct mail and out-of-home. At Mercury Media, Hernandez will oversee all Long Form media, new business development, client services and ...

http://www.pr-inside.com/mercury-media-welcomes-drtv-veteran-ruben-r3882654.htm

ValpakA Announces New Franchisee in West Michigan

... of offers and rewarding shopping experience as content is shared across platforms. A leader in cooperative direct mail, Valpak mails more than 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://www.sys-con.com/node/2901306

Ballantine Announces Booth Exhibit at National Sports Forum in 2014

The Ballantine Corporation , a full-service direct mail company based in NJ, will be exhibiting at the National Sports Forum in Dallas, TX from February 9-11, 2014.

http://www.sbwire.com//press-releases/national-sports-forum/sbwire-412195.htm

Board hires broker to unload Merrill property

After many discussions about selling portions of the former Merrill property, School Board members decided to hire Paul McInnis Auctioneers, Inc., of North Hampton to handle the sale and listing of the property.

http://www.seacoastonline.com/articles/20131119-NEWS-311190338

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://www.redfusionmedia.com/news/strategies-to-get-your-e-mail-delivered/

Email Matching Solutions Promise To Connect Offline And Online Data

Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data.

http://www.adexchanger.com/email/email-matching-solutions-promise-to-connect-offline-and-online-ids/

How to Target Market to Gen X

Generation X: The slackers who think reality bites and would rather flip you off than tell you why.

http://www.targetmarketingmag.com/article/how-target-market-gen-x/1

Management Duo Joins Delta Waterfowl

Delta Waterfowl has added two key staff members to its management team. Tom Perrier has become Delta's director of corporate partnerships, and Alex Heiser joins Delta as director of marketing.

http://www.SportsOneSource.com/news/sbu/sbu_article.asp?section=5&Prod=8&id=49141

Eclectic Rant:Protect Yourself from Scams This Holiday Season

As a former Federal Trade Commission attorney and currently a volunteer for Consumer Action and Seven On Your Side, the consumer hotline for ABC-TV Channel 7, I have heard a wide range of scams that separated unsuspecting consumers from their money, especially during the holiday season.

http://berkeleydailyplanet.com/issue/2013-12-13/article/41711?headline=ECLECTIC-RANT-Protect-Yourself-from-Scams-This-Holiday-Season

New Datamark White Paper Examines Powerful Role of Search Marketing

... more powerful when it is used along with other marketing channels. For example, often when our clients send out direct mail campaigns we see their search traffic significantly increase about a week later," said Winchester. Datamark , the leader in ...

http://www.prweb.com/releases/2013/12/prweb11423174.htm

Live from NCDM13: How FedEx Scored Big With Small Data

... user based on their favorite football team. The program uses multiple communication channels-including email, direct mail and online retargeting-based again on the customer's preference. Small data is used to drive customer segmentation, which ...

http://blog.thedma.org/2013/12/16/how-fedex-scored-big-with-small-data/

Denny's Daily Zinger: Want Direct Marketing Success?

His newsletter on the subject was classic Direct Mail Marketing 101, essential reading for newbies and a refresher for us geezers.

http://www.targetmarketingmag.com/article/denny-hatchs-daily-zinger-want-direct-marketing-success/1

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Jersey Shore Deli's Renovation Includes Commercial Kitchen Floor...

A specialty deli at the Jersey Shore needed a new commercial kitchen floor solution, and Garon Products specified a floor coating that withstands fluctuating temperatures and groundwater moisture-all while complying with food service standards.

http://www.prweb.com/releases/2013/12/prweb11421921.htm

Marketers face - double legal whammy' on DM activity in 2014

Many marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing activities in 2014.

http://guruinabottle.brandrepublic.com/2013/12/14/marketers-face-double-legal-whammy-on-dm-activity-in-2014/

UK marketers face 'double legal whammy' on direct marketing activities in 2014

Many marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing activities in 2014 The wake up call is given by law and marketing guru Ardi Kolah , author of the best-selling Essential Law for Marketers and chairman of the influential Law & Marketing Committee for a London livery company ... (more)

http://www.prweb.com/releases/2013/12/prweb11423492.htm

Canada Post changes might hurt businesses but also create opportunities

... ad mail and publications, has been a strong part of Canada Post's business in recent years. Although, direct mail, too, is on the decline, it's not falling as fast as letter mail - especially given the stiff competition it's facing in the digital ...

http://www.cbc.ca/news/canada/canada-post-changes-might-hurt-businesses-but-also-create-opportunities-1.2462787?cmp=rss

US Postal Sees Red From Sea To Shining Sea

Canada's postal service announced this past week that it would cease home delivery over the next five years.

http://www.dfwcatholic.org/us-postal-sees-red-from-sea-to-shining-sea/.html

Our Town America's Retail Sponsors Announce Impressive 2013...

... loyalties to other stores. However, they have claimed to be more impressed with targeted and trackable new mover direct mail programs that welcome new residents to town and inspire long term customer loyalty. In fact, direct mail programs, like ...

http://www.prweb.com/releases/2013/12/prweb11417105.htm

Grainger's MonotaRO Named To Forbes Asia 'Best Under A Billion' List

MonotaRO , a Japan-based leading eCommerce direct marketer of maintenance, repair and operating products, and affiliate of Grainger , recently was named to the Forbes Asia "Best Under A Billion" list , which highlights 200 of the best small and mid-sized publicly traded companies in Asia Pacific.

http://www.freshnews.com/news/882234/grainger-s-monotaro-named-to-forbes-asia-best-under-a-billion-list

The Top 50 Companies That Mine and Sell Your Data

We all know that our personal data is very valuable to marketers and other agencies-and that it's collected and sold by data brokers.

http://lifehacker.com/the-top-50-companies-that-mine-and-sell-your-data-and-1482645222

Direct Marketers Look for Quick Passage of a Law to Curb Patent Trolls

... the defendants. This year a shell company called SMS set up by an NPE sued three clients of Grayhair Software, a direct mail provider, for using a feature of the Intelligent Mail barcode that allows tracking of the sender-something that was ...

http://www.dmnews.com/direct-marketers-look-for-quick-passage-of-a-law-to-curb-patent-trolls/article/325506/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Three Biggest Video Trends Of 2014

In 2013, Netflix figured out how to supply its own content for people who want to watch videos on their portable devices.

http://www.forbes.com/sites/petercohan/2013/12/13/three-biggest-video-trends-of-2014/

Grainger's MonotaRO Named To Forbes Asia 'Best Under A Billion' List

"Congratulations to our MonotaRO team members," said DG Macpherson, Senior Vice President and Group President, Global Supply Chain and International with Grainger.

http://www.sys-con.com/node/2897459

Direct Mail, Not Junk Mail

... published in Business Info magazine, Europe's leading mailing solutions provider highlights the benefits of direct mail, as well as its pitfalls, and explains what businesses can do to maximise the impact of mailings and avoid the stigma of junk ...

http://www.marketwired.com/press-release/direct-mail-not-junk-mail-1862193.htm

InventHelp Continues to Promote Inventions in SkyMall Catalog

InventHelp is happy to announce it will continue its partnership with SkyMall in 2014, which enables InventHelp clients to display their inventions in one of America's largest multichannel retailers.

http://www.prweb.com/releases/InventHelp/Inventions-SkyMall/prweb11418979.htm

Direct Mail, Not Junk Mail

In an article published in Business Info magazine, Europe's leading mailing solutions provider highlights the benefits of direct mail, as well as its pitfalls, and explains what businesses can do to maximise the impact of mailings and avoid the stigma of junk mail.

http://www.sys-con.com/node/2897179

Specialty Commerce Corp. Makes a Generous Donation to Susan G. Komen Massachusetts

During the month of October, Specialty Commerce Corp., one of the nation's leading multi-channel direct marketers, ran the Like for Locks campaign to acknowledge Breast Cancer Awareness Month.

http://www.prweb.com/releases/2013/12/prweb11405474.htm

Do Unilever's Job Cuts Signify a Rebirth of Consumer Marketing?

Last week Unilever sent shivers down the spines of marketers everywhere by cutting 1,000 marketing-related jobs as part of a restructuring that had a total of 5,000 employees clogging the circuits of ResumeBuilder.com.

http://www.dmnews.com/do-unilevers-job-cuts-signify-a-rebirth-of-consumer-marketing/article/325433/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

7 Ways Tech Will Make 2014 a Big Year for Marketers

Marketers will be faced with two choices as 2014 dawns: continue to run marketing for marketers and push out generic promotional messages, or run marketing for customers and deliver tailored content to them.

http://www.dmnews.com/7-ways-tech-will-make-2014-a-big-year-for-marketers/article/325307/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Canada Post to phase out home delivery, but direct mailers arena t worried

Canada Post is saying goodbye to the door-to-door postal carrier as it looks for new ways turn around its money-losing business.

http://www.marketingmag.ca/news/marketer-news/canada-post-to-phase-out-home-delivery-but-direct-mailers-arent-worried-96477

Get Prepackaged Lawyers Mailing List From ESalesData

We can customize Attorney Mailing List and lawyer contact list as per your target market.

http://www.i-newswire.com/get-prepackaged-lawyers-mailing/253490

EDDM Helps Local Business Reach 98% of Consumers This Holiday Season

PrintFirm and the Seibel Group recommend Every Door Direct Mail for small businesses and restaurants.

http://www.prweb.com/releases/2013/12/prweb11415798.htm

Mobile marketing company wins Organisation of the Year from Direct...

Via Acquire Media NewsEdge) Mobile marketing consultancy Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing.

http://technews.tmcnet.com/news/2013/12/11/7590353.htm

Morris County business news

Before joining the Adams family, Lisa DiFabrizio has been in the direct mail and marketing business for more than 15 years.

http://www.dailyrecord.com/needlogin?type=login&redirecturl=http%3A%2F%2Fwww.dailyrecord.com%2Fapps%2Fpbcs.dll%2Farticle%3FAID%3D2013312110026%26nclick_check%3D1

How to get more retweets: Use Capital Letters

An analysis of 1.7 million tweets offers some tips for those who just can't get enough social love.

http://news.cnet.com/8301-17852_3-57615203-71/how-to-get-more-retweets-use-capital-letters/?part=rss&subj=news&tag=title

Xeikon adds Ron Shepard to document printing sales team

... 8000 Series supports a broad range of document and commercial printing applications, including direct marketing/direct mail, transactional printing, books and Photobooks, point-of-sale banners/posters as well as wall decoration such as borders, ...

http://www.labelandnarrowweb.com/contents/view_breaking-news/2013-12-11/xeikon-adds-ron-shepard-to-document-printing-sales-team/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LNWBreakingNews+%28Label+and+Narrow+Web+Breaking+News%29

Debra Leithauser named publisher of the Centre Daily Times

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, the Miami ...

http://www.centredaily.com/2013/12/11/3937182/debra-leithauser-named-publisher.html#storylink=rss

Why brands should mine holiday data for new year performance

... For a greater impact on conversion, you might discover that a large portion of customers should not be sent direct mail but only receive SMS and email. Another segment might be better impacted with social marketing. Kristina: Is there an ideal way ...

http://www.bizreport.com/2013/12/why-brands-should-mine-holiday-data-for-new-year-performance.html

McClatchy to Provide Business Update and 2014 Outlook at UBS Conference

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, the Miami ...

http://www.pressreleasepoint.com/mcclatchy-provide-business-update-and-2014-outlook-ubs-conference

Mobile marketing company wins Organisation of the Year from Direct Marketing Association of SA

Mobile marketing consultancy, Mobitainment has been awarded the Organisation of the Year at the 2013 Assegai Integrated Marketing Awards which recognise excellence in direct marketing.

http://www.bizcommunity.com/Article/196/14/104637.html

RME Announces 2013 Great iPad Holiday Sweepstakes

Need new leads in January 2014 and a gift for yourself, a loved-one or employee? Direct Mail leader to give away a new Apple iPad Air and an Apple iPad mini in time for the Holiday.

http://www.prweb.com/releases/iPad/sweepstakes/prweb11408666.htm

Exact Data Creates New Self-Service Mailing List Download Tool

The new Build Your Own List tool takes an account manager out of the equation, allowing the end-user to purchase data in the middle of the night, on weekends, and at their own pace.

http://www.prweb.com/releases/self-service-mailing-list/download-exact-data/prweb11411473.htm

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http://www.cw15kxvo.com/story/24185920/kevin-weiss-xhibit-ceo-to-appear-on-fox-business-news

Kevin Weiss, Xhibit CEO, To Appear On Fox Business News

Today Xhibit Corp. announced that its CEO, Kevin Weiss, will be interviewed on "On The Road," a weekly travel segment on Fox Business News, this Thursday, December 12, 2013.

http://www.freshnews.com/news/880906/kevin-weiss-xhibit-ceo-to-appear-on-fox-business-news

Xeikon Hires Ronald Shepard to Bolster Document Printing Sales Efforts in US

... 8000 Series supports a broad range of document and commercial printing applications, including direct marketing/direct mail, transactional printing, books and Photobooks, point-of-sale banners/posters as well as wall decoration such as borders, ...

http://www.myprintresource.com/press_release/11271697/xeikon-hires-ronald-shepard-to-bolster-document-printing-sales-efforts-in-us

Xeikon Hires Ronald Shepard to Bolster U.S. Document Printing Sales Efforts

... 8000 series supports a broad range of document and commercial printing applications, including direct ma rketing/direct mail, transactional printing, books and Photobooks, point-of-sale banners/posters, as well as wall decoration such as borders, ...

http://www.piworld.com/article/ronald-shepard-joins-xeikon-to-bolster-us-document-printing-sales/1

MarketDeveloper Adds Pure360 Capability to Campaign Management

MarketDeveloper is delighted to announce its integration with state of the art email marketing service Pure360.

http://it.tmcnet.com/news/2013/12/06/7582352.htm

New Research Shows UK Marketers Confident About Their Content Marketing Effectiveness

Of the 88 percent of respondents who said they use content marketing, 48 percent say they are effective at content marketing, compared with 41 percent of North American marketers and 33 percent of Australian marketers.

http://www.sys-con.com/node/2891677

Research and Markets: Direct Mail: Best Practice Guide

This Direct Marketing Best Practice Guide is designed to help B2B marketers utilise direct mail to effectively communicate and engage customers and prospects.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131210005616&newsLang=en&ndmConfigId=1000639&vnsId=41

Research and Markets: Direct Mail: Best Practice Guide

This Direct Marketing Best Practice Guide is designed to help B2B marketers utilise direct mail to effectively communicate and engage customers and prospects.

http://www.businesswire.com/news/home/20131210005616/en/Research-Markets-Direct-Mail-Practice-Guide

Direct Mail: Best Practice Guide

Dublin - Research and Markets has announced the addition of the "Direct Mail: Best Practice Guide" report to their offering.

http://technews.tmcnet.com/news/2013/12/10/7586401.htm

Twelve Days of Christmas Giveaway by CompAndSave.com

... such as e-mail, social media, blog posts, YouTube and online magazines, as well as newsletters, T.V. ads, direct mail, and mobile applications meant to remind customers of what prize will be given and on what day. "We want everyone to have the ...

http://www.prweb.com/releases/2013/12/prweb11401609.htm

Exact Data ConsumerBase Changes Company Name to Exact Data

Chicago Mailing List Company Exact Data ConsumerBase has finished their name transition from ConsumerBase to Exact Data.

http://www.prweb.com/releases/exact-data-consumerbase/new-name-mailing-lists/prweb11360061.htm

CUneXus Solutions Partners with Digital Banking Leader Digital...

... online and mobile communications, and a full analytics suite, as well as robust, full-service design, print, direct mail and email capabilities, offered through fulfillment partner PSB Integrated Marketing and its Loan Generator program. Digital ...

http://www.hispanicbusiness.com/2013/12/9/cunexus_solutions_partners_with_digital_banking.htm

CUneXus Solutions Partners with Digital Banking Leader Digital...

... online and mobile communications, and a full analytics suite, as well as robust, full-service design, print, direct mail and email capabilities, offered through fulfillment partner PSB Integrated Marketing and its Loan Generator program. CUneXus ...

http://postproduction.digitalmedianet.com/article/CUneXus-Solutions-Partners-with-Digital-Banking-Leader-Digital-Insight-to-Launch-Innovative-Lending-Solution-at-21-Billion-CA-Credit-Union-2960593

CUneXus Solutions Partners with Digital Banking Leader Digital Insight...

... online and mobile communications, and a full analytics suite, as well as robust, full-service design, print, direct mail and email capabilities, offered through fulfillment partner PSB Integrated Marketing and its Loan Generator program. CUneXus ...

http://www.prweb.com/releases/2013/12/prweb11398345.htm

Real estate agents expect higher marketing cost in 2014 when DNC Registry kicks in

Real estate agents are expecting to incur higher marketing cost in 2014 when the new Do Not Call rules kick in on January 2. SINGAPORE: Real estate agents are expecting to incur higher marketing cost in 2014 when the new Do Not Call rules kick in on January 2. From December, consumers who do not wish to receive telemarketing messages can register ... (more)

http://www.channelnewsasia.com/news/business/singapore/real-estate-agents-expect/916846.html

gyroVoice: Content Marketing for B2B: Becoming Your Buyers' BFF

Each The gyro Ignition Webinar Series will present a complimentary webinar December 11 at 1 p.m. EST.

http://www.forbes.com/sites/gyro/2013/12/09/content-marketing-for-b2b-becoming-your-buyers-bff/

Debbie Mayo-Smith: You have two kinds of people to market to

... media of all kinds. Having a website that is found in searches. Networking; joining associations; sending out direct mail. And of course a combination of above. I hope that you have a strategy in place that will ensure all this time, energy and ...

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11168249&ref=rss

United Airlines May Get a Dedicated Ad Agency Created By WPP

WPP wants United Continental Holdings to be the next client for which it creates a dedicated agency, including media buying and planning, digital elements and direct marketing, according to multiple executives familiar with the matter.

http://skift.com/2013/12/07/united-airlines-may-get-a-dedicated-ad-agency-created-by-wpp/

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://www.redfusionmedia.com/news/strategies-to-get-your-e-mail-delivered/

Direct mail has staying power

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site.

http://www.dmnews.com/direct-mail-has-staying-power/article/137685/

Three direct mail tips for your best tax season yet

... postcard to get noticed in a full mailbox, filled with letters, bills, and possibly other advertisements. Most direct mail marketing companies will give you a few size options for your postcard. If a company doesn't, move on and find one that does. ...

http://www.accountingtoday.com/acto_blog/three-direct-mail-tips-best-tax-season-yet-68938-1.html

MarketDeveloper Adds Pure360 Capability to Campaign Management

MarketDeveloper is delighted to announce its integration with state of the art email marketing service Pure360.

http://www.hispanicbusiness.com/2013/12/6/marketdeveloper_adds_pure360_capability_to_campaign.htm

House Passes Innovation Act, Whacks Patent Trolls

... stockpile patents for process details and then file frivolous lawsuits looking for settlements from users. The direct mail and marketing tech industries have been frequent victims of NPEs. The act requires NPEs to file specific claims against patent ...

http://www.dmnews.com/house-passes-innovation-act-whacks-patent-trolls/article/324433/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Market Report, "Dover Saddlery, Inc. (DOVR) - Financial and Strategic ...

The company sells its products through its website, owned retail stores and catalogs.

http://reports.pr-inside.com/market-report-dover-saddlery-inc-r3873244.htm

APC Postal Logistics Announces West Coast Expansion With Opening Of LAX Facility

APC Postal Logistics, a leading provider of international parcel and mail delivery services, has launched a new West Coast facility this month in Bell, CA.

http://www.logisticsonline.com/doc/apc-postal-logistics-announces-west-coast-opening-of-lax-facility-0001?atc~c=771+s=773+r=001+l=a

Dave Leskusky Named President of NAPCO

December 2, 2013 - U.S.-based North American Publishing Co. has announced the appointment of David Leskusky as its president.

http://www.packageprinting.com/article/dave-leskusky-named-president-of-north-american-publishing-co-napco/1

Needs Assessment Survey Available

Results of the long-awaited community-wide needs assessment survey is now available to view on the Recreation and Parks Department website .

http://gardencity.patch.com/groups/around-town/p/needs-assessment-survey-available

Board hires broker to unload Merrill property

After many discussions about selling portions of the former Merrill property, School Board members decided to hire Paul McInnis Auctioneers, Inc., of North Hampton to handle the sale and listing of the property.

http://www.seacoastonline.com/articles/20131119-NEWS-311190338

MarketDeveloper Adds Pure360 Capability to Campaign Management

MarketDeveloper is delighted to announce its integration with state of the art email marketing service Pure360.

http://www.prweb.com/releases/2013/12/prweb11386978.htm

From Bullets To Buckshot: Acxiom CEO Scott Howe On The SMG Partnership

... story across all of these touchpoints, where each interaction builds on the one before, whether it's a piece of direct mail, or an email, or a television ad. It's down to a user level where when you tell a story, instead of thinking about which ...

http://www.adexchanger.com/data-exchanges/from-bullets-to-buckshot-acxiom-ceo-scott-howe-on-the-smg-partnership/

The tribe or the person?

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project .

http://sethgodin.typepad.com/seths_blog/2013/12/the-herd.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Coca-Cola's Hub Drives Real Time

For Coca-Cola, real-time response to consumers isn't new. Every can has a 1-800 customer service number that connects you - in real time - to a person on the other end with solutions.

http://www.mediapost.com/publications/article/214758/coca-colas-hub-drives-real-time.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

During Acxiom's earnings call a few weeks ago, CEO Scott Howe said that while he had talked with some agencies about signing on with the new multichannel platform he's staking his company's future on, it's still too early to go that route.

http://www.dmnews.com/starcom-mediavest-signs-deal-to-use-acxioms-audience-operating-system/article/323690/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

MarketLive Holiday Shopping Index Highlights 50% Revenue Growth From...

MarketLive, the leading Total Commerce platform for high-growth merchants, today revealed early holiday retail performance across its customer base.

http://www.marketwired.com/press-release/marketlive-holiday-shopping-index-highlights-50-revenue-growth-from-thanksgiving-through-1858911.htm

What Your Sales Collateral Should Include?

Sales collateral is the support material used by the salesperson of the company to make the overall selling process easier.

http://ireport.cnn.com/docs/DOC-1065733?ref=feeds%2Flatest

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal

Cabela's to Host Mass Hiring for Anchorage Store

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing, and outdoor gear, plans to hire approximately 250 full-time, part-time, and seasonal employees to staff its Anchorage store, which is on schedule to open in spring 2014.

http://technews.tmcnet.com/news/2013/12/03/7576660.htm

Marketing Manager, Acquisitions a " EW, Essence, People en EspaA ol / Time Inc. / New York, NY

... current segmentation and corresponding streams a Develop Lead Generation campaigns to acquire new prospects Direct Mail Marketing a Responsible for developing cohesive Direct Mail testing strategy and collaborate with centralized direct mail teams ...

http://jobs.paidcontent.org/job/marketing-manager-acquisitions-ew-essence-new-york-ny-time-inc-32ca91bb3a/?d=1&source=rss_page&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dmjobs+%28paidContent+Jobs%29

Cabela's to Host Mass Hiring for Anchorage Store

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, plans to hire approximately 250 full-time, part-time and seasonal employees to staff its Anchorage store, which is on schedule to open in spring 2014.

http://www.ammoland.com/2013/12/cabelas-to-host-mass-hiring-for-anchorage-store/

Herbalife: Belgian Court Overturns Pyramid Ruling

The ruling overturned a previous judgment by a lower court. Test-Aankoop, a Belgian consumer group, had alleged the weight loss and nutritional supplements firm was operating a pyramid scheme, a claim the company has denied.

http://news.investors.com/business/120313-681476-herbalife-wins-favorable-ruling-from-belgian-court.htm

APC Postal Logistics Announces West Coast Expansion with Opening of LAX Facility

The new, fully-operational, sales and warehousing facility is strategically located in a commercial hub near LAX airport.

http://www.sys-con.com/node/2883905

Line Extensions to Generate Revenue

... cash. Today the mailings (and emails) are available as PDFs. (now Major Mailers Online: Many suppliers to the direct mail industry want to know who these mailers are - names and addresses along with the brief descriptions of the actual mailings. ...

http://www.targetmarketingmag.com/article/line-extensions-generate-revenue-beyond-profits/1

Beyond the Hype of Influence

Measuring the value derived from social media isn't always easy. So, many big brands have begun to focus on influencer marketing as a way to drive value from their social efforts.

http://www.dmnews.com/beyond-the-hype-of-influence/article/323280/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Furia Rubel Lands Kim Tarasiewicz as Account/Production Manager

Furia Rubel Communications, Inc. , an award-winning, integrated marketing and public relations agency, has hired Kim Tarasiewicz as Account/Production Manager.

http://www.prweb.com/releases/2013/12/prweb11383113.htm

Dave Leskusky Named President of North American Publishing Co.

December 2, 2013 - U.S.-based North American Publishing Co. has announced the appointment of David Leskusky as its president.

http://www.piworld.com/article/dave-leskusky-named-president-of-north-american-publishing-co-napco/1

Gen C and the Multichannel Marketing Imperative

Click here to register , and bring your own questions for the live Q&A! No matter what vertical their company is in, marketers need to communicate with hyper-connected customers known as "Generation C," agree the panelists at Target Marketing magazine's recent luncheon at The Union League Club of New York .

http://www.targetmarketingmag.com/article/gen-c-multichannel-marketing-imperative/1

Recently released market study: dELiA*s, Inc. (DLIA) - Financial and Strategic SWOT Analysis Review

... sells its products under two brand names including dELiA*s and Alloy. The company offers its products through direct mail catalogs, web sites and mall-based specialty retail stores. It along with its 11 subsidiaries principally operates in the US. ...

http://reports.pr-inside.com/recently-released-market-study-delia-s-r3868354.htm

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

For Programmatic Direct, It's Top Of The Second Inning

... strange, but one of the biggest failings of digital media has been the lack of good information for buyers. In direct mail, you can easily look up the details of the Computerworld mailing list, add all kinds of criteria (breakdowns by job title and ...

http://www.adexchanger.com/data-driven-thinking/for-programmatic-direct-its-top-of-the-second-inning/

Capitol Lowdown

Greg Lucas' state-politics column Capitol Lowdown appears every-other week in SN&R.

http://www.newsreview.com/sacramento/2014-poised-to-be-an-epic-year-of-pimping-ballot-measures/content?oid=12134501

Retailers, online sellers lobbying on sales tax collection bill

... with their customers. A group calling itself the True Simplification of Taxation Coalition - made up of catalog, direct mail and online retailers - is including literature about the bill with each order shipped, along with a postcard to send to the ...

http://www.freep.com/article/20131201/BUSINESS07/312010046/1210/business01

What's in Store

... being used in the correct manner." As 2014 opens, put digital marketing matters aside for a moment and focus on direct mail. An exigent rate hike looms at the end of January that, when combined with the CPI increase, will send standard mail costs up ...

http://www.dmnews.com/whats-in-store/article/322593/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29