WPP wants United Continental Holdings to be the next client for which it creates a dedicated agency, including media buying and planning, digital elements and direct marketing, according to multiple executives familiar with the matter.
http://skift.com/2013/12/07/united-airlines-may-get-a-dedicated-ad-agency-created-by-wpp/
http://skift.com/2013/12/07/united-airlines-may-get-a-dedicated-ad-agency-created-by-wpp/
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