... user based on their favorite football team. The program uses multiple communication channels-including email, direct mail and online retargeting-based again on the customer's preference. Small data is used to drive customer segmentation, which ...
http://blog.thedma.org/2013/12/16/how-fedex-scored-big-with-small-data/
http://blog.thedma.org/2013/12/16/how-fedex-scored-big-with-small-data/
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