From Bullets To Buckshot: Acxiom CEO Scott Howe On The SMG Partnership

... story across all of these touchpoints, where each interaction builds on the one before, whether it's a piece of direct mail, or an email, or a television ad. It's down to a user level where when you tell a story, instead of thinking about which ...

http://www.adexchanger.com/data-exchanges/from-bullets-to-buckshot-acxiom-ceo-scott-howe-on-the-smg-partnership/