For Coca-Cola, real-time response to consumers isn't new. Every can has a 1-800 customer service number that connects you - in real time - to a person on the other end with solutions.
http://www.mediapost.com/publications/article/214758/coca-colas-hub-drives-real-time.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29
http://www.mediapost.com/publications/article/214758/coca-colas-hub-drives-real-time.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29
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