For Programmatic Direct, It's Top Of The Second Inning

... strange, but one of the biggest failings of digital media has been the lack of good information for buyers. In direct mail, you can easily look up the details of the Computerworld mailing list, add all kinds of criteria (breakdowns by job title and ...

http://www.adexchanger.com/data-driven-thinking/for-programmatic-direct-its-top-of-the-second-inning/