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Wednesday, December 4, 2013

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

During Acxiom's earnings call a few weeks ago, CEO Scott Howe said that while he had talked with some agencies about signing on with the new multichannel platform he's staking his company's future on, it's still too early to go that route.

http://www.dmnews.com/starcom-mediavest-signs-deal-to-use-acxioms-audience-operating-system/article/323690/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

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