Why brands should mine holiday data for new year performance

... For a greater impact on conversion, you might discover that a large portion of customers should not be sent direct mail but only receive SMS and email. Another segment might be better impacted with social marketing. Kristina: Is there an ideal way ...

http://www.bizreport.com/2013/12/why-brands-should-mine-holiday-data-for-new-year-performance.html