Yahoo's New In-Stream Ads Are Dominated by Direct-Response Marketing

When Yahoo introduced native advertising in April , CEO Marissa Mayer boasted that its new in-stream ads would be "every bit as personalized and engaging" as the editorial content around them.

http://www.adweek.com/news/technology/yahoo-s-new-stream-ads-are-dominated-direct-response-marketing-152779

B2B Marketing News, Tips, Strategies, Articles and Resources

Direct marketers have a lot more on their hands than marketing, if recent legislative and regulatory activities are any indication.

http://www.btobonline.com/section/btobproducts?template=issue&product=btobproducts05&archiveDate=20130930

Buka Ventures Inc (OTCBB:NNRX) Updates on Its Transactions

Buka Ventures Inc stated that it has a purchase order with remaining balance that will be shipped to leading essential-oils direct marketers.

http://www.sbwire.com/press-releases/buka-ventures-inc-otcbbnnrx-updates-on-its-transactions-343583.htm

Tips for Entrepreneurs: Easy, low-cost ways to improve your business

I've mentioned some of these before in different columns, so consider this like a caffeine jolt - a load of them at one time, in one place, for your implementation pleasure: a The change you give.

http://www.jpost.com/Business/Commentary/TIPS-FOR-ENTREPRENEURS-Easy-low-cost-ways-to-improve-your-business-326302

Understanding The Direct vs. Brand Marketing Conflict

The Social Media Explorer library includes four useful titles by SME authors to help inform your business's marketing.

http://www.socialmediaexplorer.com/advertising/direct-vs-brand-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29

As Job Market Among Licensed Professionals Expands, ALC B2B Database...

Professionals who work in careers that require a license to practice enjoy job security and steady income uncommon elsewhere in the job market.

http://www.prweb.com/releases/2013/9/prweb11166449.htm

Cox Communications Engages Customers with Customized Rewards - PODi Case Study

Cox Communications is the third largest cable company in the United States with over six million subscribers.

http://www.piworld.com/article/cox-engages-customers-with-customized-rewards-podi-case-study/1

Facebook Promises More Relevant Ads with Algorithm Tweak

Ads are just a part of your Facebook news feed now. Whether they're sponsored stories, page post ads, suggested posts, or whatever - the point is that they are there and they're not going anywhere.

http://www.webpronews.com/facebook-promises-more-relevant-ads-with-algorithm-tweak-2013-09

Top European retailers double their mobile sales

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://www.internetretailer.com/2013/09/27/top-european-retailers-double-their-mobile-sales

QAS makes data management more effective

Ever send out a direct mail piece and have more than 1% returned from incorrect and outdated addresses? At close to 50 cents per unit for non-bulk postage rates, it can make direct mail promotions expensive if they are not reaching the right people or, even worse, are being returned.

http://www.examiner.com/article/qas-makes-contact-data-management-more-effective?cid=rss

eTargetMedia Announces Their Holiday Shoppers and Buyers Lists Offer...

... comprised of individuals and families who take full advantage of online retail opportunities, online coupons, direct mail offers and email offers. These holiday shoppers start early, and take full advantage of email offers and exclusive offers for ...

http://gamedeveloper.digitalmedianet.com/article/eTargetMedia-Announces-Their-Holiday-Shoppers-and-Buyers-Lists-Offer-Some-of-the-Most-Targeted-Demographics-and-Psychographics-in-the-Industry-2832051

In Search of Marketing's Digital Lingua Franca

Marc Ostrofsky, the author of the book, Get Rich ClicK , has done well in the website business.

http://www.dmnews.com/in-search-of-marketings-digital-lingua-franca/article/313614/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

50 Advertising Agencies, part 1

... newspapers, magazines, radio, and the Internet. They may also produce traditional direct marketing materials ("Direct Mail" in the sense of historically nationalized Postal Services, i.e., USPS, Royal Mail; Deutsche Post AG; etc). Typically, the ...

http://www.examiner.com/list/50-advertising-agencies-part-1?cid=rss

Harbor Island Development Corp. Announces Favorable Consumer Response to New Print Test Campaigns

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130927005099&newsLang=en&ndmConfigId=1000639&vnsId=41

New York Mint Receives U.S. Exclusive on Newly Released 2013 India...

New York Mint secures U.S. exclusive on low mintage India Gold Sovereigns that haven't been struck in almost 100 years.

http://www.prweb.com/releases/2013/9/prweb11106173.htm

Nutranomics to Complete Purchase Order from World's Largest...

The remaining balance of the "We are confident that we will have the remainder of this large purchase order from an industry leader shipped out within the next 45 days which should allow us accelerate our expansion strategy in other areas and build even more shareholder value in the future," stated Dr. , CEO of Nutranomics.

http://www.sys-con.com/node/2811697

DMAW's Digital Day Forum: Featuring Keynote Greg Kihlstrom

The Direct Marketing Association is hosting a "Digital Day Forum" in McLean, Virginia on Wednesday, October 16, 2013, to help uncover new revenue opportunities emerging from online media.

http://www.prweb.com/releases/2013/9/prweb11163352.htm

The Sama Agency Wins 2 W3 Awards for Best Branded Corporate Website

SMS Marketing Services/The Sama Agency Wins Two W3 Silver Awards: 2013 Silver Award Winner - SMS Website - Branding, and 2013 Silver Award Winner - SMS Website - Corporate Communications The Winners of The 2013 W3 Awards have been announced by the International Academy of the Visual Arts today.

http://www.prweb.com/releases/2013/9/prweb11165842.htm

Cabelaa s Inc. Announces Earnings Date for Third Quarter Fiscal 2013 Financial Results

Cabela's Incorporated announced today it is scheduled to release third quarter 2013 financial results before the market opens on Thursday, October 24, 2013.

http://www.businesswire.com/news/topix/20130926005813/en

Jewlr Named Most Innovative Retailer in 2013 Canada Post E-Commerce Innovation Awards

... Winners in various categories will receive lucrative shipping contracts valued up to $100,000, customized direct mail marketing packages - which include data and targeting solutions - as well as valuable real estate marketing prizes. For more ...

http://www.marketwired.com/press-release/jewlr-named-most-innovative-retailer-2013-canada-post-e-commerce-innovation-awards-1835212.htm

Capture Hot Leads from Industry's Thriving Mailing List of Nurses from ESalesData

Our nurse mailing list and nurse database can be customized as per your targeted market.

http://www.i-newswire.com/capture-hot-leads-from-industry/241395

Postal Service considers 3 cent hike on stamps

A man uses a self service machine at a United States Post Office on on Sept. 25, 2013 in New York City.

http://www.nj.com/business/index.ssf/2013/09/postal_service_considers_3_cen.html

News Byte: Catalyst Names Jim Dellavilla Chief Client Officer

Direct and digital marketing agency Catalyst today announced the appointment of Jim Dellavilla as the company's chief client officer.

http://www.dmnews.com/news-byte-catalyst-names-jim-dellavilla-chief-client-officer/article/313498/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Youngevity International (YGYI) to Present at Singular Research...

Youngevity International to Present at Singular Research Eighth Annual "Best of the Uncovereds" Investment Conference on October 3 rd , 2013 )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales ... (more)

http://eon.businesswire.com/news/eon/20130926005250/en/Youngevity-International-YGYI-Present-Singular-Research-Eighth

Youngevity International (YGYI) to Present at Singular Research...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its Chief Financial Officer, Dave Briskie, will be presenting the Company at the Singular Research "Best of the ... (more)

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130926005249&newsLang=en&ndmConfigId=1000639&vnsId=41

DMA Opposes Postal Board Decision to Raise Postal Rates Above Inflation

The Direct Marketing Association is extremely disappointed by the action of the Postal Board of Governors today as they voted to raise postage rates above the rate of inflation .

http://www.targetmarketingmag.com/article/dma-opposes-postal-board-decision-raise-postal-rates-above-inflation/1

Today's Customer Experience: What's Changed for Marketing?

... is similar to the direct marketing challenges of near 20 years ago during the rise of the call center and direct mail. While there is currently a proliferation of new media, successful marketing teams have always coped with the dynamics of change. ...

http://www.adotas.com/2013/09/today%e2%80%99s-customer-experience-what%e2%80%99s-changed-for-marketing/

MarketLive Wins Three More Awards For Its Pioneering eCommerce Technology

The wins include the Outstanding Website award from the Web Marketing Association, and two Product-of-the-Year medals from the 2013 Stevie Awards.

http://www.sys-con.com/node/2809056

Charities at One Another's Throats

... to HHV. The group claims the list brings it thousands of dollars by renting it to other organizations for direct mail solicitations. Help Hospitalized Veterans was founded by the late Roger Chapin. ATA is a direct marketer founded by Viguerie in ...

http://www.courthousenews.com/2013/09/25/61454.htm

New Reporting for Marketing Campaigns by MJ Experia Marketing Offer...

... At MJ Experia Marketing, their approach to direct marketing campaigns adds a personal touch. As opposed to direct mail or telesales, the firm develops a rapport with prospective customers and addresses their specific needs with the advantage of ...

http://www.24-7pressrelease.com/press-release-rss/new-reporting-for-marketing-campaigns-by-mj-experia-marketing-offer-detailed-customer-insight-to-purchase-decisions-362443.php

Are Dead-End Leads Ruining Your Pay Per Click ROI?

... that broke the camel's back" moment with dead-end leads. I am the Chief Marketing Officer of PostcardMania , a direct mail company based in Clearwater, Fla. With that job comes the responsibility of overseeing our PPC performance. One day I ...

http://www.targetmarketingmag.com/article/are-dead-end-leads-ruining-your-pay-per-click-roi/1

Why E-Commerce Companies Are Creating Catalogs

In the age of digital media, where consumers are plugged in, tuned out and engaging in high-speed comparison-shopping at the click of a mouse, ecommerce and social media is fresh and exciting while traditional print catalogs are un-responsive, costly and old-school, right? So why are ecomms hopping on the catalog bandwagon at a rapid clip? In the ... (more)

http://www.huffingtonpost.com/andy-ostroy/why-ecommerce-companies-a_b_3983952.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HP%2FBusiness+%28Business+on+The+Huffington+Post%29

What Business Startups Can Learn from the Tea Party and Grassroots Movements

... Expand the following and enlist brand advocates. Use every tool can to get the message out: Press releases, direct mail, rallies, social media anything to influence the public and consumers. Jake (@ JakeW12401 ) is his own best example of a ...

http://www.usnews.com/opinion/blogs/economic-intelligence/2013/09/24/what-business-startups-can-learn-from-the-tea-party-and-grassroots-movements?s_cid=rss:economic-intelligence:what-business-startups-can-learn-from-the-tea-party-and-grassroots-movements

Interline Brands Scheduled to Present at the Deutsche Bank 21st Annual Leveraged Finance Conference

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, announced today that management is scheduled to present at the Deutsche Bank 21st Annual Leveraged Finance Conference in Scottsdale, AZ on Wednesday, October 2nd, at 4:10 p.m. Pacific ... (more)

http://www.globenewswire.com/news-release/2013/09/24/575545/10049740/en/Interline-Brands-Scheduled-to-Present-at-the-Deutsche-Bank-21st-Annual-Leveraged-Finance-Conference.html

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Marketing Your Real Estate Investing Business: 7 Steps for Perfect Planning

... for little or no money. But in most cases you will need some cash to spend on marketing for increasing your direct mail and some of the other strategies. Once you have identified your target market, you will need to decide how best to reach this ...

http://www.biggerpockets.com/renewsblog/2013/09/24/marketing-real-estate-investing-planning/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RealEstateNewsForReal+%28Real+Estate+News+For+Real+%7C+A+BiggerPockets+Blog%29

Nexus Enterprise Solutions, Inc. Elects Marketing Icon Stan Rapp to Board of Directors

Nexus Enterprise Solutions, Inc. today announced the addition of Stan Rapp to its board of directors.

http://technews.tmcnet.com/news/2013/09/24/7432972.htm

Transforming Your Data Center: Cutting Edge Performance Using IBM Technologies

By submitting this form, you agree to receive relevant information from the owners of premium content you choose to view on this site.

http://datacenter.ittoolbox.com/research/transforming-your-data-center-cutting-edge-performance-using-ibm-technologies-27477

New market study, "Tech Data Corporation (TECD) - Financial and...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats.

http://reports.pr-inside.com/new-market-study-tech-data-corporation-r3807680.htm

PacNet Bringing International Payment Processing Solutions to ERA D2C 2013

PacNet Services, an international payment processing company that serves the needs of companies worldwide, has confirmed that it will be in attendance at the ERA D2C convention, running September 24-26 in Las Vegas.

http://www.prweb.com/releases/2013/9/prweb11149582.htm

Decision Makers Mailing Lists Updated on ConsumerBase.com

Exact Data focuses on connecting marketers with the most specific target audience possible through the use of highly-targeted data.

http://www.prweb.com/releases/exact-data-consumerbase/decision-makers-lists/prweb11153046.htm

RNC Sails By DNC in August Fundraising

... among others. The committee paid $1 million to reduce their outstanding loans. They also spent $750,000 on direct mail; $515,664 on salaries; $499,991 on telemarketing; $190,909 on list rental; and transferred $271,751 to various state party ...

http://blogs.rollcall.com/moneyline/rnc-sails-by-dnc-in-august-fundraising/

Pitney Bowes Names Bill Borrelle Senior Vice President, Brand...

... analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email ...

http://eon.businesswire.com/news/eon/20130923006448/en/Pitney-Bowes-Names-Bill-Borrelle%C2%A0Senior-Vice-President

Pitney Bowes Names Bill Borrelle Senior Vice President, Brand...

... analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email ...

http://www.businesswire.com/news/home/20130923006447/en/Pitney-Bowes-Names-Bill-Borrelle%C2%A0Senior-Vice-President

Acxiom Adds Cross-Device Tracking To Data Platform

... and campaign optimizer) to help marketers launch, manage and optimize their ads across different channels like direct mail, email, mobile, etc. In addition to targeting ads through third-party cookies, marketers can avoid using cookies through deals ...

http://www.adexchanger.com/data-exchanges/acxiom-adds-cross-device-to-data-platform/

MarketLive Announces 'Social Experience Manager' Powered by Social Annex

MarketLive Social Experience Manager offers four unique platforms: Social Login, Social Commerce Apps, Social Contests and Brand Loyalty, each including Social Analytics.

http://www.sys-con.com/node/2803217

Exigent Postal Rate Hike Request Expected Next Week

... by the Postal Board of Governors when they meet in Kansas City, KS, next week. That's the dire warning from direct mail industry officials following hearings held by the Senate on the Postal Reform Act ( PRA ) yesterday. "It was pretty obvious after ...

http://www.dmnews.com/exigent-postal-rate-hike-request-expected-next-week/article/312770/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Video Sales Letter Formula: Review Examining Ryan Deiss' VSL Training System Released

HonestyFirstReviews.com releases a review of The Video Sales Letter Formula a newly launched training course and software program from Ryan Deiss which promises to provide users with a simple system for creating high converting "ugly duckling" sales presentations.

http://www.prweb.com/releases/video-sales-letter/formula-review-ryan-deiss/prweb11149890.htm

Youngevity International (YGYI) Announces New VP of Marketing; Brytt...

ENP Newswire - 22 September 2013 Release date- 18092013 - San Diego, CA- Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the appointment of Brytt Cloward as the new Vice ... (more)

http://technews.tmcnet.com/news/2013/09/23/7428837.htm

Cross Media in the Mix

... and help you up the sales you get from current customers. Being able to offer full cross media solutions-direct mail, QR codes, email-is pretty much a must-have today, says Steve McPhee, Product Specialist, EFI's Online Print Solutions (OPS) ...

http://www.myprintresource.com/article/11173887/cross-media-in-the-mix

Here's EXACTLY what people look at on your website.

... office. With a global target audience, a comprehensive industry mailing list, and short timeframe, we knew that direct mail, broadcast marketing, and a dedicated website would be helpful. We had previously worked with the GTF group to develop ...

http://www.jdsupra.com/legalnews/heres-exactly-what-people-look-at-on-yo-88128/

Exigent Postal Rate Increase Expected Next Week

... by the Postal Board of Governors when they meet in Kansas City, KS, next week. That's the dire warning from direct mail industry officials following hearings held by the Senate on the Postal Reform Act ( PRA ) yesterday. "It was pretty obvious after ...

http://www.dmnews.com/exigent-postal-rate-increase-expected-next-week/article/312770/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

American Express Blue Card pocket envelope Top 10 2013

... Rewards, etc.). Like some other financial services mailers, Chase Manhattan Bank is also active in all types of direct mail: acquisition, expiration, retention and upgrade mailings.

http://www.targetmarketingmag.com/article/spotlight-top-10-direct-mailers-2013/1

Thomson Data Offers Highly Targeted Telecom Decision Makers List

... Consultants Telecommunication Equip/Syst-Whol/Mfrs Communications Telecom Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and emails Data ...

http://www.i-newswire.com/thomson-data-offers-highly-targeted/240274

Thomson Data Offers highly targeted Telecom Decision Makers list

... Managers Purchasing /Procurement Administration R and D Exec Others Telecom Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and emails ...

http://www.prlog.org/12213795-thomson-data-offers-highly-targeted-telecom-decision-makers-list.html

Dissecting the Linguistic Ambiguity of Data-Driven Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

http://www.adexchanger.com/data-driven-thinking/dissecting-the-linguistic-ambiguity-of-data-driven-marketing/

Valpak?? Integrates Coupons into Google Wallet

... local merchants at any given time helping consumers save with over 70,000 local offers. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=2817749&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Bn-BroadcastNewsroom-news+%28Broadcast+Industry+News%29

Tarpon Springs company earns recognition

The company specializes in full color printing, direct mail marketing, graphic design and mailing list services.

http://www.tbnweekly.com/pubs/tarpon_springs_beacon/content_articles/091913_tsb-08.txt?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TbnweeklycomRssFeeds-LatestArticles+%28TBNWeekly.com+RSS+Feeds+-+Latest+Articles%29

Postal Service needs big changes, Senate panel told

The U.S. Postal Service is facing financial disaster, and resolving it could require an emergency rate increase, Postmaster General Patrick R. Donahoe told a Senate panel Thursday.

http://www.post-gazette.com/stories/news/us/postal-service-needs-big-changes-senate-panel-told-704098/

CBT News Announces In-Depth Coverage of NADA Convention in New Orleans

... CBT News will be sponsored by Force Marketing, a full-service automotive marketing agency that specializes in direct mail marketing and digital direct marketing. Coverage at the convention will include exclusive interviews and extensive on-site ...

http://www.prweb.com/releases/2013/9/prweb11141593.htm

US Postal Service's Address Change Database Doesn't Measure Up

... and quality of databases limits the effectiveness and profitability of every organization' s operation with direct mail campaigns, customer/donor relations, fundraisers, billing, and constituent analysis. The Updentity team determined that NCOA only ...

http://www.prlog.org/12213656-us-postal-services-address-change-database-doesnt-measure-up.html

Senator Coburn Blasts Rate Cap in Postal Hearing

Making a strident case for a U.S. Postal Service that is able to react to market forces, Sen. Tom Coburn insisted today that the agency has to have the authority to set its own rates.

http://www.dmnews.com/senator-coburn-blasts-rate-cap-in-postal-hearing/article/312472/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Acxiom's Inaccurate Data and Why It's So Useful

... better data and more data scientists, both of which are costly. Yet even inaccurate models can be profitable. Direct mail campaigns often have a 1% response rate which means that they're wrong 99% of the time. Many retail websites have just a 2% ...

http://www.dmnews.com/acxioms-inaccurate-data-and-why-its-so-useful/article/312329/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Tobe Direct Makes Exclusive Inc. 5000 List for 2nd Consecutive Year

... About Tobe Direct: Tobe Direct, one of the nation's leading direct marketing firms, specializes in print and direct mail production, email and cross media campaigns, dashboard reporting and programming, and more. Founded in 1988, Tobe Direct has a ...

http://www.pr.com/press-release/516754

New York Mint Receives U.S. Exclusive on Newly Released 2013 India...

New York Mint secures U.S. exclusive on low mintage India Gold Sovereigns that haven't been struck in almost 100 years.

http://www.prweb.com/releases/2013/9/prweb11106173.htm

New York Mint Receives U.S. Exclusive on Newly Released 2013 India Gold Sovereign from The Royal Mint

New York Mint , the worlds leading source and direct marketer of high-value collectible coins , has secured a limited number of India Gold Sovereign coins approved by The Royal Mint the first striking of these coins in almost 100 years.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Receives-US-Exclusive-on-Newly-Released-2013-India-Gold-Sovereign-from-The-Royal-Mint-2813908

IBS Direct Announces Acquisition of Berkshire Printing

... Berkshire Printing, located in New Milford, CT, is a full service commercial printing company specializing in direct mail, computer forms, letters and brochures. IBS Direct will maintain a presence in Connecticut, keeping a sales and service ...

http://www.piworld.com/article/ibs-direct-acquires-berkshire-printing-of-new-milford-ct/1

IBS Direct Announces Acquisition of Berkshire Printing, Inc.

... Printing, Inc., located in New Milford, CT, is a full service commercial printing company specializing in direct mail, computer forms, letters and brochures. IBS Direct will maintain a presence in Connecticut, keeping a sales and service operation ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130918005126&newsLang=en&ndmConfigId=1000639&vnsId=41

Mail Print Expands Facilities in Kansas City, Missouri

... Mail Print owns and operates a state of the art integrated technology and production facility and has served the direct mail and printing needs of the Midwest for over 25 years.

http://www.prweb.com/releases/2013/9/prweb11087399.htm

Youngevity International (YGYI) Announces New VP of Marketing

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the appointment of Brytt Cloward as the new Vice President of Marketing for YoungevityA .

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130918005282&newsLang=en&ndmConfigId=1000639&vnsId=41

Job of the Day: 9/17

... and must have proficient Excel skills. Database Coordinator This position is responsible for assisting with direct mail operations by pulling mailing lists; setting up promotions, and coupons; uploading offers to customer accounts; preparing ...

http://www.mynews4.com/news/story/Job-of-the-Day-9-17/mTQ6h2r5uUWwS7fXdm81Gg.cspx

#Lamarwatch: Attack on State GOP Chair Willful Ignorance by Far Right?

... in question had been approved and in the works since July 31, according to a statement from the state party's direct mail firm, Steve Brown Direct Marketing, last week: "As the Tennessee Republican Party's mail vendor, we routinely work with the ...

http://www.nashvillescene.com/pitw/archives/2013/09/17/lamarwatch-attack-on-state-gop-chair-willful-ignorance-by-far-right

Hawthorne Direct; First Resources; Iowa D.O.T.

... Fairfield offices and production studio. Earlier, Shull had been human resources manager with MetroGroup, a direct mail production business, from 2004-2008. As such, she led the company's human resources functions at corporate and plant levels. Her ...

http://fairfield-ia.villagesoup.com/p/hawthorne-direct-first-resources-iowa-d-o-t/1056883

Cabela's Incorporated (CAB) - Financial and Strategic SWOT Analysis Review

Reportstack, provider of premium market research reports announces the addition of Cabela's Incorporated - Financial and Strategic SWOT Analysis Review market report to its offering Cabela's Incorporated - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the companys businesses and operations.

http://www.sbwire.com/press-releases/cabelas-incorporated-cab-financial-and-strategic-swot-analysis-review-331261.htm

Augment Your Direct Marketing Success With Augmented Reality

... levels. In the direct marketing space, augmented reality has the potential to jumpstart-and extend the life of-direct mail (DM) campaigns. It also enables DM campaigns to produce more measurable and trackable results than ever before. AR allows ...

http://www.dmnews.com/augment-your-direct-marketing-success-with-augmented-reality/article/311949/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

The SAMSE Group Taps into KXENa s Predictive Analytics for Marketing,...

KXEN , the leading provider of predictive analytics for business users, today announced that the SAMSE Group, a leading independent distributor of home and building materials in France, has successfully deployed KXEN's InfiniteInsightA to boost marketing campaigns, risk prevention and inventory forecasting for its 25 brands and 290 sales outlets.

http://www.businesswire.com/news/topix/20130917005461/en

The SAMSE Group Taps into KXEN's Predictive Analytics for...

"We're committed to providing an agile and easy-to-use solution that quickly provides predictive insight for every customer interaction, making it easier than ever to make the right offer at the right time to the right customer."

http://eon.businesswire.com/news/eon/20130917005462/en/SAMSE-Group-Taps-KXEN%E2%80%99s-Predictive-Analytics-Marketing

VeraData Is Excited to Announce New Catalog Buyer List Under Management: Alloy Apparel Catalog

The buyers on this list represent the highly coveted group of young women direct mail and online catalog buyers.

http://www.sys-con.com/node/2795183

Amy Williamson Joins SMS Marketing Services, Inc.

... all the verticals in the marketing industry. SMS drives a wide range of services across channels including direct mail, email, mobile, display, and social media. Delivering authentic brand experiences that drive loyalty and employ customer ...

http://www.prweb.com/releases/2013/9/prweb11123406.htm

Fees for checking FTC's 'Do Not Call' registry going up Oct. 1

Fees for accessing the National Do Not Call Registry are going up Oct. 1, although the Federal Trade Commission will continue to provide access to the first five area codes requested by real estate agents and others conducting telemarketing for free.

http://www.inman.com/wire/fees-for-checking-ftcs-do-not-call-registry-going-up-oct-1/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inmannews+%28Inman+News+-+Headlines%29

Newspapers, direct mailers brace for big postal rate hike

From Ad WeekMagazines, newspapers and direct marketers are girding for the possibility that the U.S. Postal Service will pass an exigent rate increase on top of the annual postal rate that is capped by the consumer price index.The increase, made possible by a 2006 law that gives the postal service the option to raise rates in case of extreme ... (more)

http://www.ohionews.org/2013/08/27/newspapers-direct-mailers-brace-for-big-postal-rate-hike/

Mailing List Company Exact Data ConsumerBase Releases New SIC Code Lookup Tool

Exact Data ConsumerBase, a mailing list broker headquartered in Chicago, Illinois, today unveiled it's SIC Code Lookup tool.

http://www.prweb.com/releases/exact-data-consumerbase/sic-code-lookup/prweb11123445.htm

The Marek Group Acquires Publisher's Diversified Mail Service

... data analysts and programmers, and a robust lettershop to enhance Marek's direct marketing business. Publisher's direct mail operations will integrate into The Marek Group's Waukesha, WI, manufacturing facility, while its literature ...

http://www.piworld.com/article/the-marek-group-acquired-publisher-s-diversified-mail-service-in-milwaukee/1

Precision Dialogue Installs Xeikon 8500 To Produce High Qualitya

Xeikon NV , an innovator in digital color printing technology, announced today that Precision Dialogue , an analytics-driven, multi-channel, customer engagement firm based in Chicago, IL, has purchased and installed a Xeikon 8500 digital color press to boost production of high quality, data-driven direct mail pieces.

http://www.outputlinks.com/hvto-industry-news/xeikon_precision-dialogue_8500

Japs-Olson Will Add Another Specialized Eight-Unit Goss Sunday Web Press

Japs Olson Company will add its third new Goss Automatic Transfe r web press in early 2014, reconfirming the merits of investing in modern web offset platforms to enhance the value and impact of direct-mail.

http://www.inkworldmagazine.com/news/2013/09/13/japs-olson_will_add_another_specialized_eight-unit_goss_sunday_web_press__?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InkWorldBreakingNews+%28Ink+World+Magazine+Breaking+News%29

2 Ways to Maximize Return on Investment in PPC Advertising

... List" into Google. That's a dead-end lead, folks. That guy isn't looking for a targeted mailing list for his direct mail campaign. He wants coupons for Big Macs. Dead-end leads like this one were sapping our return on investment, so I had to put an ...

http://blogs.imediaconnection.com/blog/2013/09/13/2-ways-to-maximize-return-on-investment-in-ppc-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+iMediaConnection%2FBlogs+%28iMedia+Connection%3A+Blogs%29

Marek Group acquires Milwaukee direct marketing firm Publisher's Diversified

... and programmers and a "robust letter shop" to boost Marek's direct marketing business. Publisher's Diversified's direct mail operations will move into Marek's Waukesha manufacturing facility and its literature fulfillment business will move to ...

http://www.bizjournals.com/milwaukee/news/2013/09/13/marek-group-acquires-milwaukee-direct.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_49+%28Manufacturing+Industry+News%29

Tampa Bay's SonicPrint.com Named to Inc. Magazine's List of Fastest Growing Companies

... on making small business owners happy and profitable, SonicPrint.com has become a recognized leader in business direct mail marketing solutions. "The Inc. list stands above other awards received by SonicPrint.com because it represents success and ...

http://www.prweb.com/releases/2013/9/prweb11117276.htm

Wilde Agency Announces Nancy Harhut and Neal Boornazian to Speak at NEDMA's Fall Symposium

Wilde Agency announced that Nancy Harhut, Chief Creative Officer, and Neal Boornazian, President, will speak at the New England Direct Marketing Association 's Fall Direct Marketing Symposium, at the Microsoft Iconic Center in Cambridge, MA.

http://www.pr.com/press-release/515569

Business Briefs - Jefferson Bank moves to new site

... as one of the year's fastest growing business by 'INC Magazine.' The company specializes in full color printing, direct mail marketing, graphic design and mailing list services. 'Being named to this prestigious list that is home to many of the ...

http://www.tbnweekly.com/pubs/palm_harbor_beacon/content_articles/091213_phb-07.txt?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TbnweeklycomRssFeeds-LatestArticles+%28TBNWeekly.com+RSS+Feeds+-+Latest+Articles%29

PCM Cfo Unloads $133,140 in Stock

PCM CFO Brandon Laverne sold 14,000 shares of the company's stock in a transaction that occurred on Thursday, September 12th.

http://www.americanbankingnews.com/2013/09/12/pcm-cfo-unloads-133140-in-stock-pcmi/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Does Social Media Work as a Customer-Acquisition Strategy?

... explained Matt Josefowicz, a principal at Novarica, at the Insurance CIO Summit in Atlanta. "Social media is not direct mail. You cannot measure social media based on a response rate or click-through rate," he said. Social norms make it incumbent ...

http://www.insurancenetworking.com/news/social-media-customer-acquisition-strategy-33003-1.html

Adobe Thunders Into the Marketing Cloud Wars

Adobe Systems Inc. announced that it has completed of its acquisition of Neolane, a provider of cross-channel campaign management technology.

http://www.dmnews.com/adobe-thunders-into-the-marketing-cloud-wars/article/300829/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

An Official Announcement To The Falsified Rip Off Report: ESalesData Clear All Waves Of Doubt

Competition is fierce and present in every breath of air. However competition can take a bad turn when in the fury of ranking ahead companies conduct unethically and this is what one of the good aged competitor of eSalesData did.

http://www.i-newswire.com/an-official-announcement-to-the/238752

Inc. Magazine Names SonicPrint.com One of Nation's Fastest Growing Companies

By focusing on making small business owners happy and profitable, SonicPrint.com has become a recognized leader in business direct mail marketing solutions.

http://www.prweb.com/releases/2013/9/prweb11115408.htm

Direct Mail Advertising in the US Industry Market Research Report from...

Industry firms will look to boost revenue by providing more services online. For this reason, industry research firm IBISWorld has updated a report on the Direct Mail Advertising industry in its growing industry report collection.

http://www.prweb.com/releases/2013/9/prweb11112697.htm

DMA welcomes Royal Mail privatisation plans

The Direct Marketing Association has welcomed confirmation that the Royal Mail will be privatised, arguing the move will help to create increased competition in the sector.

http://www.brandrepublic.com/go/print_mail_fulfilment/article/1211672/dma-welcomes-royal-mail-privatisation-plans/

Planet Fulfillment Partners With Lime Light CRM To Offer Integrated...

Planet Fulfillment announced today an enhanced technology partnership with Lime Light CRM to offer integrated end-to-end product manufacturing, eCommerce and fulfillment solutions for direct marketers.

http://www.prweb.com/releases/PlanetFulfillment/LimeLightPartnership2013/prweb11115524.htm

Mailers in Talks with Postal Unions to Forestall Rate Increase

... Wind & Weather, is a data-driven business that uses financial models to determine the optimal mix of digital and direct mail marketing to support its goals. Over the past few years, Haydock says, it has reduced catalog circulation by 20%. "For each ...

http://www.dmnews.com/mailers-in-talks-with-postal-unions-to-forestall-rate-increase/article/311184/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

5 Tips for Improving Acquisition Email Marketing

Let's face it: Email isn't going anywhere, despite numerous prognostications in recent years that email is dead.

http://www.dmnews.com/5-tips-for-improving-acquisition-email-marketing/article/310907/

Xhibit Corp. Announces New Chief Financial Officer and Senior Vice President

Xhibit Corp. announced today that Scott Wiley will assume the position of Chief Financial Officer effective immediately.

http://www.prweb.com/releases/2013/9/prweb11111488.htm

5 Tips for Improving Acquisition Email Marketing

Today, practically every business does some form of email marketing. Let's face it: Email isn't going anywhere, despite numerous prognostications in recent years that email is dead.

http://www.dmnews.com/5-tips-for-improving-acquisition-email-marketing/article/310907/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

The new digital CRM may break a dependence on cookies

Direct marketing and advanced digital methods are converging to the point where "it will drive millions of customer relationship management investments into the digital marketplace," writes Dana Hayes Jr. The new inflection point comes "where we can leverage the longstanding expertise of direct marketers to execute against the new targeting ... (more)

http://www.smartbrief.com/09/09/13/new-digital-crm-may-break-dependence-cookies

Trend Marketing Announces Strategic Partnership with DealerSocket

... with DealerSocket for several years now to produce award-winning collaborations as well as fulfillment of direct mail on their behalf. Trend benefits from more than 20 years of marketing experience in the automotive industry and even longer presence ...

http://www.pr.com/press-release/515313

Japs-Olson to Add Another Goss Sunday Web Press

... 2014, reconfirming the merits of investing in modern web offset platforms to enhance the value and impact of direct mail. The company will also install a new Goss Pacesetter saddlestitcher at its facility in St. Louis Park, MN. Michael Murphy, ...

http://www.myprintresource.com/article/11148453/japs-olson-to-add-another-goss-sunday-web-press

QuantumDigital Sponsors 2013 Austin Blades Sled Hockey Tournament

... available for the disabled community in the Austin area. QuantumDigital, Inc., a direct marketing company making direct mail simple and fast, today announced its support for Austin Blades Sled Hockey Team's "1st Annual Autumn Annihilation in Austin" ...

http://www.prweb.com/releases/2013quantumdigital/austinblades/prweb11106262.htm

Infocore Names New Vice President of Global Markets

Infocore, the leading global marketing data acquisition company to Fortune 500 companies, announced Jade Boneff-Walsh as the company's new Vice President of Global Markets.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130910006612&newsLang=en&ndmConfigId=1000639&vnsId=41

USPS Update: 7 Issues Mailers Need to Know : Page 1 of 2 : Target Marketing

USPS Update: 7 Issues Mailers Need to Know : Page 1 of 2 : Target Marketing : Direct mail remains an important part of many marketers' multichannel mix, capable of cutting through the electronic messaging clutter and driving strong ROI.

http://afprc7.blogspot.com/2013/09/usps-update-7-issues-mailers-need-to.html

Infocore Names New Vice President of Global Markets

Boneff-Walsh, who specializes in the development of international strategic alliances and cross-cultural negotiations, will be charged with further enhancing Infocore's global data partnerships within the direct marketing industry.

http://eon.businesswire.com/news/eon/20130910006619/en/Infocore-Names-Vice-President-Global-Markets

Brightway Insurance Marks 10 Years in Business with Accelerated Growth...

"We have built Brightway into a company that fills a major gap for customers seeking convenience and choice."

http://www.prweb.com/releases/2013/9/prweb11103176.htm

Clothing retailer Charles Tyrwhitt selects Monetate for testing and targeting

Monetate , a customer experience firm that uses big data analytics to create personalised online experiences, has announced that it has been selected by Charles Tyrwhitt, a British clothing retailer, to assist the brand in improving business information and expand their testing programme.

http://www.cbronline.com/news/tech/software/e-commerce/clothing-retailer-charles-tyrwhitt-selects-monetate-for-testing-and-targeting

Direct Mail Without Call Tracking Is Just Silly

There's no rational reason why anyone should spend a dime, dollar, or penny on direct mail and then fail to use a call tracking number on the direct mail piece s themselves.

http://www.dmnews.com/direct-mail-without-call-tracking-is-just-silly/article/310903/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

My social media marketing and SEO posts from 2011

... is humanly possible. For real effect. Read more You've probably over-farmed your donors - When it comes to your direct mail campaigns, you've probably over-farmed your land. You've been emailing and snail mailing the same donors you have done for a ...

http://www.biznology.com/2013/09/my-social-media-marketing-and-seo-posts-from-2011/

Smithers Pira Announce 2013 Print Industry Leadership Forum on...

As the print industry undergoes its most radical transformation in its 700 year history, Smithers Pira's experts have collaborated with industry leaders and print members to bring together the Executive Print Summit.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130910005872&newsLang=en&ndmConfigId=1000639&vnsId=41

Smithers Pira Announce 2013 Print Industry Leadership Forum on...

As the print industry undergoes its most radical transformation in its 700 year history, Smithers Pira's experts have collaborated with industry leaders and print members to bring together the Executive Print Summit.

http://www.businesswire.com/news/topix/20130910005872/en

Smithers Pira Announce 2013 Print Industry Leadership Forum on...

The agenda for the Executive Print Summit has been finalised and will provide expert insight into the future of the print industry, coming to London on the 3 December 2013 )--As the print industry undergoes its most radical transformation in its 700 year history, Smithers Pira's experts have collaborated with industry leaders and print members to ... (more)

http://eon.businesswire.com/news/eon/20130910005875/en/Smithers-Pira-Announce-2013-Print-Industry-Leadership

PcPools Announces "The Smart Seven" Tips For Winterizing Above Ground...

PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, announces "The Smart Seven" tips for closing your above ground pool this fall: 1. Remove all debris from the bottom of your Above Ground Pool by vacuuming and/or using an automatic above ground pool cleaner.

http://www.prweb.com/releases/2013poolwinterizationtips/09/prweb11104251.htm

Best Direct Marketing Campaigns of 2013 Wanted

... Multi-Channel a Campaign Website a Mobile Marketing a Social Media and Viral a Direct Response (any media) a Direct Mail B2B a Direct Mail B2C a Best Loyalty Programme Craft Awards Celebrate the 'art' of the individual elements within response ...

http://www.scoop.co.nz/stories/BU1309/S00346/best-direct-marketing-campaigns-of-2013-wanted.htm

SG360 Expands Offset Capacity with a Third Komori Lithrone G40 Press

September 7, 2013 - Komori America, a premier manufacturer of printing presses, announced that leading direct marketing solutions provider SG360, a Segerdahl Co., purchased its third six-color Komori Lithrone G40 offset press in the span of just one year.

http://www.piworld.com/article/sg360-expands-offset-capacity-with-third-komori-lithrone-g40-press/1

Mail Print Expands Facilities in Kansas City, Missouri

... Mail Print owns and operates a state of the art integrated technology and production facility and has served the direct mail and printing needs of the Midwest for over 25 years.

http://www.prweb.com/releases/2013/9/prweb11087399.htm

Marketing: Bigger, Better, Stronger, Faster with Big Data Analytics

First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption.

http://www.cmswire.com/cms/customer-experience/marketing-bigger-better-stronger-faster-with-big-data-analytics-022412.php?

Bye-bye franked mail

... (R-Pa.) to just $115 by Rep. Sam Farr (D-Calif.). In the same period of 2012, 247 members used the congressional direct mail benefit. The smallest expenditure came in at $524.70 by Rep. Elijah Cummings (D-Md.) and the largest at $228,422.05 by Rep. ...

http://www.politico.com/story/2013/09/bye-bye-franked-mail-96096.html

USPS Update: 7 Issues Mailers Need to Know

Direct mail remains an important part of many marketers' multichannel mix, capable of cutting through the electronic messaging clutter and driving strong ROI.

http://www.targetmarketingmag.com/article/usps-update-7-issues-mailers-need-know/1

More Effective Data Solutions: Bridging CRM and Digital Marketing

... companies that have the infrastructure in place to accomplish this task. Leveraging CRM data is the backbone of direct mail and email to drive effectiveness. Therefore, if online users check their social media sites in the same way they check their ...

http://www.clickz.com/clickz/column/2293320/more-effective-data-solutions-bridging-crm-and-digital-marketing

New Ricoh "1 to 1 Create Marketing Services" transform print providers into savvy marketers

... are integrated within the unified 1 to 1 Create interface. The platform's templates produce polished, attractive direct mail post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts targeted to organizations in vertical ...

http://www.myprintresource.com/press_release/11133739/new-ricoh-1-to-1-create-marketing-services-transform-print-providers-into-savvy-marketers

Postal Service to offer thousands of early retirements

Continuing its cost-cutting efforts, the U.S. Postal Service is planning to offer early retirement to thousands of employees at the management and executive levels, according to a group with knowledge of the discussions.

http://bangordailynews.com/2013/09/07/news/nation/postal-service-to-offer-thousands-of-early-retirements/

Postal Service tries cutting costs again

Washington a Continuing its cost-cutting efforts, the U.S. Postal Service is planning to offer early retirement to thousands of employees at the management and executive levels, according to a group with knowledge of the discussions.

http://www.sltrib.com/sltrib/world/56832673-68/postal-service-increase-early.html.csp

Quad/Graphics Wins Multiple Awards in Annual Gold Ink Print Competition

... for the Next Level Apparel 2013 Business Catalog, a TLC Honey Boo Boo magazine insert and a Garage Team Mazda direct mail piece. Pewter awards recognized Quad/Graphics' work on Exxon Mobil's 2013 Energy Outlook report, catalogs for Bed, Bath & ...

http://www.inkworldmagazine.com/news/2013/09/06/quad%252fgraphics_wins_multiple_awards_in_annual_gold_ink_print_competition?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InkWorldBreakingNews+%28Ink+World+Magazine+Breaking+News%29

Exact Data ConsumerBase Releases New Mailing Lists by State, City, County, and ZIP Code

Mailing lists grouped by state, city, county, and ZIP code are the perfect resource for brick and mortar companies looking to target nearby consumers or businesses.

http://www.prweb.com/releases/exact-data-consumerbase/local-mailing-lists-city/prweb11098655.htm

Dealing in Contractor Education

In their seventh year of offering the Pro-Mower University, brothers Mike and John Agostini are seeing results.

http://www.greenindustrypros.com/article/10939571/pro-mower-snow-equipment-michigan-dealer

Postal Service tries cutting costs again

Continuing its cost-cutting efforts, the U.S. Postal Service is planning to offer early retirement to thousands of employees at the management and executive levels, according to a group with knowledge of the discussions.

http://www.sltrib.com/sltrib/money/56834858-79/postal-service-increase-early.html.csp

Exact Data ConsumerBase Releases New Mailing Lists by State, City, County, and ZIP Code

Exact Data ConsumerBase, a mailing list company headquartered in Chicago, Illinois, has recently released a new database search tool for mailing lists based on geography.

http://technews.tmcnet.com/news/2013/09/06/7392522.htm

Admissions Counselor - Continuing and Career Education -...

BASIC PURPOSE: Assists in the recruitment and selection of continuing education students in accordance with the mission of the College.

http://www.dfwcatholic.org/admissions-counselor-continuing-and-career-education-assumption-college-worcester-ma-41050/.html

Thomson Datas Exclusive CEO Mailing Lists

... Postal Address and Zip Code. Company Name Web Address SIC Code & NAICS Code CEO Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.i-newswire.com/thomson-data-s-exclusive-ceo-mailing/237924

Postal Service tries cutting costs again

Continuing its cost-cutting efforts, the U.S. Postal Service is planning to offer early retirement to thousands of employees at the management and executive levels, according to a group with knowledge of the discussions.

http://www.advocate-news.com/ci_24032000/postal-service-tries-cutting-costs-again

Marketing Databases: If You Want to Know, Just Ask

... on the network news, and almost everything promoted during live sports, especially beer and fast food.) Direct mail is just as bad. Hey, I took one cruise, which doesn't mean I will take another again any time in the next decade. Better yet, make me ...

http://www.mediapost.com/publications/article/208560/marketing-databases-if-you-want-to-know-just-ask.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+%7C+MediaDailyNews%29

Thomson Data's Exclusive CEO Mailing Lists

... your message across to the world's most powerful and respected business people. CEO Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.prlog.org/12206242-thomson-datas-exclusive-ceo-mailing-lists.html

Editor's Notes : 8 Free Integrated Marketing Lessons

at's the future of marketing? What can you do with augmented reality in direct mail and print marketing? How do you optimize print, email and marketing automation strategies to engage customers? We can't necessarily fit every topic we want to cover ...

http://www.targetmarketingmag.com/article/8-free-integrated-marketing-lessons/1

Maxifier Names Roger Williams as Chief Marketing Officer

Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company's executive team.

http://www.24-7pressrelease.com/press-release-rss/maxifier-names-roger-williams-as-chief-marketing-officer-360108.php

Glass Manufacturer's Epoxy Floor Coating Application Ensures a...

A glass manufacturing facility had a damaged floor that contained cracks and ridges-a definite obstacle for crews handling this fragile material on a 24/7 basis.

http://www.prweb.com/releases/2013/9/prweb11088949.htm

New York Mint Secures Exclusive on South African 2013 Natura Gold...

New York Mint receives U.S. exclusive on limited edition 2013 Natura 4-piece Gold Proof Set in celebration of the 20th anniversary of the highly successful Natura Gold Series.

http://www.prweb.com/releases/2013/8/prweb11063298.htm

Cabela's Inc. to Present at the Imperial Capital 7th Annual Global Opportunities Conference

Cabela's Incorporated announced today that management will present on September 19, 2013, at the Imperial Capital 7th Annual Global Opportunities Conference at the Waldorf Astoria in New York.

http://www.businesswire.com/news/topix/20130905006518/en

Target Marketing Group Honored With 2013 Silver Apple Award

We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! The group includes Target Marketing , Retail Online Integration , Fundraising Success , eM+C , Direct Marketing IQ and the Who's Mailing What! archive.

http://www.targetmarketingmag.com/article/target-marketing-group-honored-with-dmcny-2013-silver-apple-award/1

Jos. A. Bank Clothiers (JOSB) Announces Quarterly Results

Jos. A. Bank Clothiers posted its quarterly earnings results on Thursday. The company reported $0.51 EPS for the quarter, missing the Thomson Reuters consensus estimate of $0.52 by $0.01, American Banking & Market News reports.

http://www.americanbankingnews.com/2013/09/05/jos-a-bank-clothiers-josb-announces-quarterly-results/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Youngevity International (YGYI) Announces Addition to Executive Management Team

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the appointment of Patti Gardner, as the new Vice President of Sales for Youngevity.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130905005588&newsLang=en&ndmConfigId=1000639&vnsId=41

Will postal rates increase to help Postal Service finances?

The occasion for a possible "exigent rate increase" above the annual rate adjustment for mail that's capped by the Consumer Price Index comes in the aftermath of the Postal Service's failed effort earlier this year to eliminate Saturday delivery of letters without congressional approval.

http://www.washingtonpost.com/blogs/federal-eye/wp/2013/09/05/will-mailers-be-asked-to-pay-more-to-help-the-u-s-postal-service/

Business Direct Marketing's Branding Efforts for The Salvation...

... Direct Marketing created The Salvation Army in Tyler's Beat the Heat branding, as well as developed ETR's direct mail postcard and email campaign that went out prior to the fan drive, assisted with ETR's public relations efforts, and handled all of ...

http://www.prweb.com/releases/2013/9/prweb11039375.htm

Red Ten NYC Report the Rise of Demand for Direct Sales Campaigns Following Plummeting Retail Sales

... US economy and direct sales campaigns are in high demand, according to Red Ten NYC . Reaching customers through direct mail channels is big business. Currently over $40 billion dollars is spent on direct marketing in the United States. Red Ten NYC ...

http://www.prweb.com/releases/red-ten-nyc/direct-sales-campaigns/prweb11084071.htm

Nick Tassi Joins SMS Marketing Services, Inc.

... all the verticals in the marketing industry. SMS drives a wide range of services across channels including direct mail, email, mobile, display, and social media. Delivering authentic brand experiences that drive loyalty and employ customer ...

http://www.prweb.com/releases/2013/9/prweb11089408.htm

Goe: David Hersh wants bring the fun and the vision back to Portland State athletics

David Hersh wants to help Portland State increase the visibility of the athletic department, and to sell more football tickets for home games at Jeld-Wen Field.

http://www.oregonlive.com/vikings/index.ssf/2013/09/goe_david_hersh_wants_bring_th.html

List Giant's Parent Company Named to 2013 Inc. 5000 List

... better. I look forward to what the future will bring." Eddie Hren, Vice President of Sales List Giant provides direct mail lists, telemarketing lists, and data hygiene services to businesses across the globe. They are also known for their ...

http://www.prweb.com/releases/2013/9/prweb11087797.htm

Quad Wins Multiple Awards in Annual Gold Ink Print Competition

... for the Next Level Apparel 2013 Business Catalog, a TLC Honey Boo Boo magazine insert and a Garage Team Mazda direct mail piece. Pewter awards recognized Quad/Graphics' work on Exxon Mobil's 2013 Energy Outlook report, catalogs for Bed, Bath & ...

http://www.piworld.com/article/quad-graphics-wins-multiple-awards-in-annual-gold-ink-print-competition/1

Maxifier Names Roger Williams as Chief Marketing Officer

Sep. 4, 2013 - New York, September 4, 2013: Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company's executive team.

http://www.prlog.org/11996134-maxifier-names-roger-williams-as-chief-marketing-officer.html

Must Buy TV: Emotional Attachment Generates ROI

With the fall TV lineup already ramping up this week, direct marketers are looking for ways to tap into a receptive audience of eager TV viewers-but how receptive are we talking? According to the "TV and Programming Study" from marketing analytics and strategy firm NewMediaMetrics , consumers with a strong emotional connection to a brand are 47% ... (more)

http://www.dmnews.com/must-buy-tv-emotional-attachment-generates-roi/article/310120/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Maxifier Names Roger Williams as Chief Marketing Officer

New York City September 4, 2013 - Maxifier, the global leader in programmatic premium optimization, today announced the promotion of Roger Williams as chief marketing officer, bolstering the company's executive team.

http://www.i-newswire.com/maxifier-names-roger-williams-as/237524

Quad/Graphics Wins Multiple Awards in Annual "Gold Ink" Print Competition

... how marketers are increasingly using data and personalization to create even more relevant and engaging direct mail" Quad's winning entries, which included two Gold, one Silver, three Bronze and seven Pewter awards, will be recognized at the Gold ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130904005823&newsLang=en&ndmConfigId=1000639&vnsId=41