The Social Media Explorer library includes four useful titles by SME authors to help inform your business's marketing.
http://www.socialmediaexplorer.com/advertising/direct-vs-brand-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29
http://www.socialmediaexplorer.com/advertising/direct-vs-brand-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialMediaExplorer+%28Social+Media+Explorer%29
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