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Monday, September 23, 2013

Acxiom Adds Cross-Device Tracking To Data Platform

... and campaign optimizer) to help marketers launch, manage and optimize their ads across different channels like direct mail, email, mobile, etc. In addition to targeting ads through third-party cookies, marketers can avoid using cookies through deals ...

http://www.adexchanger.com/data-exchanges/acxiom-adds-cross-device-to-data-platform/

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