Ads are just a part of your Facebook news feed now. Whether they're sponsored stories, page post ads, suggested posts, or whatever - the point is that they are there and they're not going anywhere.
http://www.webpronews.com/facebook-promises-more-relevant-ads-with-algorithm-tweak-2013-09
http://www.webpronews.com/facebook-promises-more-relevant-ads-with-algorithm-tweak-2013-09
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