There's no rational reason why anyone should spend a dime, dollar, or penny on direct mail and then fail to use a call tracking number on the direct mail piece s themselves.
http://www.dmnews.com/direct-mail-without-call-tracking-is-just-silly/article/310903/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
http://www.dmnews.com/direct-mail-without-call-tracking-is-just-silly/article/310903/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
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