The new digital CRM may break a dependence on cookies

Direct marketing and advanced digital methods are converging to the point where "it will drive millions of customer relationship management investments into the digital marketplace," writes Dana Hayes Jr. The new inflection point comes "where we can leverage the longstanding expertise of direct marketers to execute against the new targeting ... (more)

http://www.smartbrief.com/09/09/13/new-digital-crm-may-break-dependence-cookies