Are Dead-End Leads Ruining Your Pay Per Click ROI?

... that broke the camel's back" moment with dead-end leads. I am the Chief Marketing Officer of PostcardMania , a direct mail company based in Clearwater, Fla. With that job comes the responsibility of overseeing our PPC performance. One day I ...

http://www.targetmarketingmag.com/article/are-dead-end-leads-ruining-your-pay-per-click-roi/1