The Dilemma for Direct Marketing in a Social Media World

... today's financial climate," so no harm no foul. Given the ability to track online behavior and preferences, this direct mail piece felt like a blunt instrument that was sent without any real knowledge of who I am, or my interests. While it can be a ...

http://www.forbes.com/sites/philjohnson/2013/04/23/the-dilemma-for-direct-marketing-in-a-social-media-world/