Article: Tried-and-True Email Marketing Must Adapt to New Trends in the UK

... to integrate email with other marketing efforts, including social media, search engine optimization (SEO) and direct mail. The explosion in UK mobile use is the other major influence on planning, since email can now reach UK consumers virtually ...

http://www.emarketer.com/Article/Tried-and-True-Email-Marketing-Must-Adapt-New-Trends-UK/1009826