In our industry we often talk about the importance of recognizing the distinction of marketing data used for marketing purposes-as opposed to, say, consumer data that's used for healthcare or financial eligibility.
http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/
http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/
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