When Acxiom Corp. appeared prominently in the rankings of last year's Agency Report, CEO Scott Howe wondered aloud, "Why are we even in this?" Indeed, Acxiom -- based in Little Rock, Ark., more than 1,200 highway miles from Madison Avenue -- is not by definition a classic marketing-services agency.
http://adage.com/article/agency-news/nation-s-largest-agency-acxiom/241155/
http://adage.com/article/agency-news/nation-s-largest-agency-acxiom/241155/
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