Smarter Direct Mail: Advances in Print That Can Boost ROI

... mail increases as does the difficulty in meeting minimum requirements for postage discounts. Nevertheless, direct mail remains an important and viable part of virtually any brand's multichannel mix. There are current solutions out there that have ...

http://www.targetmarketingmag.com/article/smarter-direct-mail-advances-print-that-can-boost-roi/1