... from his previous job at an off-Broadway company in New York City called the Vineyard Theatre. The Vineyard's direct mail strategy initially includes sending 90,000 to 100,000 mailers, which Waller and his colleagues began whittling down to 50,000 ...
http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/
http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/
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