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Tuesday, April 30, 2013

Don't Count Out Direct Mail: Five Ways to Boost ROI

... much attention is being directed to burgeoning world of digital communications, don't be too quick count out direct mail. The Direct Marketing Association expects direct mail to see year over year growth of up to 6% in the next several years, for ...

http://www.chainstoreage.com/article/don%E2%80%99t-count-out-direct-mail-five-ways-boost-roi

Paramount Direct Marketing Announces They Will Be Attending the Integrated Marketing Week Conference.

Paramount is excited to announce they will be attending the Integrated Marketing Week that is being held June 10-13 in New York City.

http://www.prweb.com/releases/2013/4/prweb10687056.htm

ALC Announces Wealth Connections - In Marketing to the Affluent, It's Good to Have Connections

Wealth Connections gives marketers in the luxury sector the ability to reach an audience's connections in their target market's social circles.

http://www.prweb.com/releases/2013/4/prweb10669551.htm

To Be an Entrepreneur a

... do my own thing. In the early 80s, I heard US News & World Repor t circulation director Dorothy Kerr speak at a Direct Mail Creative Guild luncheon. She changed my life. "The way to be successful in this business," she said, "is to see who's mailing ...

http://www.targetmarketingmag.com/article/choose-job-you-love-you-never-have-work-day-your-life/1

Cloud Star Technicals Breaking Down

The Geo-Team has been following Cloud Star Corp since December 24, 2012 when we alerted our premium members of the high probability that this stock would illicit pump activity.

http://seekingalpha.com/article/1384321-cloud-star-technicals-breaking-down?source=feed

Direct Mail QR Codes Get a 10% Scan Rate

Achieve 10% response rates by combining traditional Direct Mail and Liqueo's patent pending Smart QR technology.

http://www.i-newswire.com/direct-mail-qr-codes-get-a-10-scan/221077

Our next Google+ Hangout: measurement, analytics, and attribution

We're offering you the chance to get brushed up on the themes that will be explored at Integrated Marketing Week in New York with these free video expert series Google+ Hangouts .

http://econsultancy.com/us/blog/62623-our-next-google-hangout-measurement-analytics-and-attribution

Medical Marketing Service Inc. Conducts their Annual Physician Survey ...

Wood Dale, Illinois April 30, 2013 Medical Marketing Service Inc. believes that the key to successful medical direct marketing is listening to physicians, not only by analyzing results of client direct mail and email campaigns, but also by conducting annual surveys.

http://technews.tmcnet.com/news/2013/04/30/7100079.htm

5 Ways to Make Your Advertising Extraordinarily Effective

... You can control who sees your ad to some degree and you can control when your ad is run or sent. (I'm including direct mail in this statement) So, if you have a new product launch or sales promotion planned, you may have lots of activities planned ...

http://www.ducttapemarketing.com/blog/2013/04/30/effective-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ducttapemarketing%2FnRUD+%28Duct+Tape+Marketing%29

Medical Marketing Service Inc. Conducts their Annual Physician Survey ...

Medical Marketing Service Inc. believes that the key to successful medical direct marketing is listening to physicians, not only by analyzing results of client direct mail and email campaigns, but also by conducting annual surveys.

http://www.prweb.com/releases/physicians-survey-results/medical-marketing/prweb10681813.htm

AccurateLeads Weighs In on Direct Mail vs Email Marketing

... medium will give the best response can be overpowering. Marketing Firm AccurateLeads compares the results from direct mail campaigns, email campaigns, and a combination of both to determine the best marketing strategy. Many marketing experts are ...

http://www.prweb.com/releases/intergrated/marketing/prweb10681465.htm

Complaints over ethics filed on 2 District 8 rivals

Ron Nirenberg is accused of receiving services he failed to mark as in-kind contributions on a campaign finance report.

http://www.mysanantonio.com/news/politics/article/Complaints-over-ethics-filed-on-2-District-8-4474148.php

Fosina Marketing Group Celebrates 10th Anniversary

... we identified the expertise needed to introduce traditional offline direct marketers, who relied primarily on direct mail and print, to the power of online media. Our team combines experienced direct-to-consumer leaders with a new generation of ...

http://www.pr-inside.com/fosina-marketing-group-celebrates-10th-r3652704.htm

Monday, April 29, 2013

San Jose Mercury News Troy Wolverton column

Your privacy is being debated by lawmakers in Sacramento and Washington D.C., and there's a good chance you're going to lose out.

http://it.tmcnet.com/news/2013/04/29/7097255.htm

After Hours: Herbalife, Buffalo Wild Wings on deck after hours

Herbalife Ltd.'s long winning streak of beating Wall Street consensus will be on the line on Monday after the closing bell when the nutritional-products maker reports first-quarter results.

http://www.marketwatch.com/story/herbalife-buffalo-wild-wings-on-deck-after-hours-2013-04-29?siteid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20marketwatch%2Ffinancial%20(MarketWatch.com%20-%20Financial%20Services%20Industry%20News)

Garon Products Inc. Launches New Concrete Floor Coatings Website

The most popular concrete floor coatings are now as easy to purchase as they are to apply.

http://www.prweb.com/releases/2013/4/prweb10668992.htm

Your privacy, under attack

Your privacy is being debated by lawmakers in Sacramento and Washington D.C., and there's a good chance you're going to lose out.

http://www.sentinelandenterprise.com/tech/ci_23130317/your-privacy-under-attack

Data-Driven Marketing Gets Dramatics Results

... from his previous job at an off-Broadway company in New York City called the Vineyard Theatre. The Vineyard's direct mail strategy initially includes sending 90,000 to 100,000 mailers, which Waller and his colleagues began whittling down to 50,000 ...

http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/

B2B Marketers Should Take Another Look at E-Commerce

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients.

http://www.biznology.com/2013/04/b2b-marketers-should-take-another-look-at-e-commerce/

What is "Feed The Meter?"

... up stations now for our first survey period beginning May 1st. This campaign mimics our successful snap pack direct mail survey campaign. The snap pack campaign targets hot zips and asks individual to participate in a local survey. They are ...

http://www.radioink.com/Article.asp?id=2646387&spid=24698

Magazine Media's Authoritative Relationship Between Brand and Reader

Magazine media meets consumer demand for valued content and advertisements of brands readers trust and want, Mary Berner Association of Magazine Media CEO announced at the recent conference.

http://www.prweb.com/releases/magazine-media-builds/brand-reader-relationship/prweb10678847.htm

Wolverton: Your privacy, under attack

Your privacy is being debated by lawmakers in Sacramento and Washington D.C., and there's a good chance you're going to lose out.

http://www.insidebayarea.com/breaking-news/ci_23109734/wolverton-your-privacy-under-attack?source=rss

Sunday, April 28, 2013

Nation's Second-Largest Agency? Acxiom

When Acxiom Corp. appeared prominently in the rankings of last year's Agency Report, CEO Scott Howe wondered aloud, "Why are we even in this?" Indeed, Acxiom -- based in Little Rock, Ark., more than 1,200 highway miles from Madison Avenue -- is not by definition a classic marketing-services agency.

http://adage.com/article/agency-news/nation-s-largest-agency-acxiom/241155/

Softchoice Stock Rating Lowered by LB Securities

They currently have a C$20.00 price target on the stock, up from their previous price target of C$18.00. Other equities research analysts have also recently issued reports about the stock.

http://www.americanbankingnews.com/2013/04/28/softchoice-stock-rating-lowered-by-lb-securities-so/

Fosina Marketing Group Celebrates 10th Anniversary

... we identified the expertise needed to introduce traditional offline direct marketers, who relied primarily on direct mail and print, to the power of online media. Our team combines experienced direct-to-consumer leaders with a new generation of ...

http://www.prlog.org/12127129-fosina-marketing-group-celebrates-10th-anniversary.html

Child and Teen Models - Chico/IlGufo/Oshkosh

Did anyone else shoot for OshKosh today? What was the shoot for - catalog or web or in-store promo or...? Just want to know what to keep an eye out for.

http://bbs.backstage.com/groupee/forums/a/tpc/f/640104921/m/268102344/r/351106644

Saturday, April 27, 2013

Internet World Delivers Quality Payment Processing Leads for PacNet Services

PacNet Services, an international payment processing company that serves the transaction processing needs of multi-channel retailers worldwide, provided a strong presence both on the floor and through an educational seminar offering insight on payment strategy in global markets.

http://www.pr.com/press-release/487826

Forza Direct Marketing Shortlisted for 2 An Post Marketing Awards

... IT, Manufacturing, Services and Non-Profit to Start-Ups, Telecoms, SMEs and Retail. Core competencies include direct mail, direct email, web development, branding, online marketing, design for print and exhibition marketing. Forza is a full-service ...

http://www.24-7pressrelease.com/press-release-rss/forza-direct-marketing-shortlisted-for-2-an-post-marketing-awards-341433.php

Internet World Delivers Quality Payment Processing Leads for PacNet Services

Internet World is the UK's largest event for online & digital business and aims to deliver the latest trends to professionals looking to develop their digital and online strategy.

http://www.24-7pressrelease.com/press-release-rss/internet-world-delivers-quality-payment-processing-leads-for-pacnet-services-341528.php

Friday, April 26, 2013

Direct Mail Printed by Stafford Printing Provides Marketing Solutions ...

FOR IMMEDIATE RELEASE Stafford , Virginia , United States of America April 26, 2013 -- Direct mail is one of the most effective, affordable and sustainable marketing strategies.

http://www.free-press-release.com/news-direct-mail-printed-by-stafford-printing-provides-marketing-solutions-for-local-entrepreneurs-and-organizations-1366992158.html

Meet the Stalkers

The medical symptoms you search online follow you; first to the pharmacy where you pick up a prescription, then to a database of specialists looking to add you as a patient, or to an insurance company creating a risk pool.

http://prospect.org/article/meet-stalkers

prismagraphic-full_10929002.png

... better serve your Phoenix printing and direct marketing efforts. Imagine the possibilities of a highly-targeted direct mail campaign, integrated with online micro-sites that report your final return on investment -all from your local printer. Prisma ...

http://www.myprintresource.com/company/10929000/prisma-graphic

Automobile and Consumer Mailing Lists Updated on Buy Quality Data

Buy Quality Data, a data list seller based in DardennePrairie,Mo, is featuring accurate Auto Industry leads files in its database.

http://bangordailynews.com/community/automobile-and-consumer-mailing-lists-updated-on-buy-quality-data/

Tips for working with copywriters on marketing

Perhaps you're a small business getting ready to launch a marketing campaign. Or maybe, you're a solopreneur working hard to get your name out there, but have an overflow of work you can't handle without extra assistance.

http://www.bcbr.com/article/20130426/EDITION0806/130429931/-1/arts

Thursday, April 25, 2013

Postal Employees Help Stamp Out Hunger

... to the drive. Other supporters are Cox Target Media and its Valpak Direct Marketing Systems, the nationwide direct mail marketing firm, which promotes the drive on 40 million packets delivered to postal customers. The drive also relies on the ...

http://www.riverhillsnow.com/userstoriessubmitted/120750274.html

Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

... costs. Let's look at how a digital mailroom can play a key role in obtaining your company's marketing goals. Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to ...

http://upandrunning.bplans.com/2013/04/25/understanding-the-digital-mail-room-how-to-increase-your-direct-marketing-results/

Innovative Raleigh Creative Services Agency Shares Direct Marketing Best Practices

... marketing employed by the agency in successful, thought-provoking marketing campaigns for clients. "Direct mail is once again becoming an important facet of client marketing that helps create a brand that resonates with prospects and customers, and ...

http://nctechnews.com/2013/04/25/advertising/innovative-raleigh-creative-services-agency-shares-direct-marketing-best-practices/8336/

Internet World Delivers Quality Payment Processing Leads for PacNet Services

PacNet Services, an international payment processing company that serves the transaction processing needs of multi-channel retailers worldwide, was in attendance at Internet World 2013, which took place April 23 - 25 at Earls Court 2 in London Internet World 2013 took place April 23 - 25 at Earls Court 2 in London.

http://www.prweb.com/releases/2013/4/prweb10672061.htm

PostMark Leading the Way as a USPS Certified Full Service Mailer

PostMark, Inc., the Triad's leader for direct mail, data enhancement, and fulfillment, recently achieved Full-Service Intelligent Mail Barcode certification from the United States Postal Service .

http://www.myprintresource.com/press_release/10928625/postmark-leading-the-way-as-a-usps-certified-full-service-mailer

Financial Advisor Direct Marketing Firm Launches New Website by Ziptek Financial Seminar Services

Houston, TX -- Financial advisor direct marketing firm, Ziptek seminar services launches a new website to provide clients quick and easy access to the services they are offering.

http://www.emailwire.com/release/119677-Financial-Advisor-Direct-Marketing-Firm-Launches-New-Website-by-Ziptek-Financial-Seminar-Services.html

Direct Email Marketing Lists Drive ROI in the Financial, Health and Political Industries

BestROILists.com re-launches website showcasing the responsiveness of their opt-in email lists for improving B2C marketing campaigns in different industries.

http://www.prweb.com/releases/2013/4/prweb10669116.htm

Wednesday, April 24, 2013

Thomson Datas Exclusive Manufacturing Mailing List

... on whether or not manufacturing is done on that specific address. Manufacturing Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.i-newswire.com/thomson-data-s-exclusive-manufacturing/220538

Internet sales tax opponents face an uphill climb

A loose coalition of anti-tax activists, direct marketers and financial industry trade groups has a tough task this week in overcoming bipartisan support for letting states impose sales taxes on out-of-state sellers.

http://www.unionleader.com/article/20130423/NEWS02/130429638

PrintMediaCentr Partners with Paper Merchants, NPTA and AtTask

... billion paper distribution channel. The association is focused on serving the printing, publishing, catalog, direct mail, imaging, retail and corporate markets. The mission of NPTA is to actively support the success of member firms through the ...

http://www.piworld.com/article/printmediacentr-partners-with-paper-merchants-npta-and-attask-for-webinar/1

Grover Norquist joins banks opposing tax on Internet sales

A loose coalition of anti-tax activists, direct marketers and financial industry trade groups has a tough task this week in overcoming bipartisan support for letting states impose sales taxes on out-of-state sellers.

http://www.bradenton.com/2013/04/24/4496315/grover-norquist-joins-banks-opposing.html#storylink=rss

Tuesday, April 23, 2013

Opposition Mounts Battle against Online Sales Tax Legislation

A loose coalition of anti-tax activists, direct marketers and financial industry trade groups has a tough task this week in overcoming bipartisan support for letting states impose sales taxes on out-of-state sellers.

http://www.accountingtoday.com/news/Opposition-Mounts-Battle-Online-Sales-Tax-Legislation-66440-1.html

For the Second Consecutive Year, QuantumDigital Continues Its Support ...

The honorees' passionate personal stories of community involvement inspire us to continue to find ways that we can make an impact in our local community QuantumDigital, Inc., a direct marketing company making direct mail simple and fast, today announced its second year of Silver sponsorship for Ballet Austin Guild's annual "Women On Their Toes" ... (more)

http://www.prweb.com/releases/2013/4/prweb10660225.htm

Event Planning Mailing Lists Recently Updated

Our event planning postal records are delivery point validated and national change of address certified as part of our data hygiene services, free of charge Exact Data ConsumerBase , a mailing list provider located in Chicago, IL, has recently acquired new sources of business data, strengthening their already-massive 210 million contact database.

http://www.prweb.com/releases/event-planning-mailing/lists-event-planners/prweb10630580.htm

Cabela's co-founder named chairman emeritus

Cabela's co-founder and chairman Richard N. Cabela will be named chairman emeritus June 5, during the company's 2013 annual meeting of shareholders.

http://www.retailingtoday.com/article/cabela%E2%80%99s-co-founder-named-chairman-emeritus

Assistant/Associate Marketing Manager, Retention - PEOPLE / Time Inc / New York, NY

... choice and higher brand engagement a Support day-to-day renewal activities for all subscriber sources, including direct mail, inserts, online, and donor/gift a Integrate new PEOPLE subscription products into customer invoices, while creating more ...

http://jobs.paidcontent.org/job/assistant-associate-marketing-manager-retention-new-york-ny-time-inc-fbaf7957bc/?d=1&source=rss_page&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dmjobs+%28paidContent+Jobs%29

Today in Washington: Senate could pass Internet sales tax

Ricardo Sandoval places packages in the right shipping boxes at an Amazon.com fulfillment center in Phoenix in this photo from Nov.

http://www.syracuse.com/news/index.ssf/2013/04/today_in_washington_senate_cou.html

The Dilemma for Direct Marketing in a Social Media World

... today's financial climate," so no harm no foul. Given the ability to track online behavior and preferences, this direct mail piece felt like a blunt instrument that was sent without any real knowledge of who I am, or my interests. While it can be a ...

http://www.forbes.com/sites/philjohnson/2013/04/23/the-dilemma-for-direct-marketing-in-a-social-media-world/

Thomson Data's Exclusive Manufacturing Mailing List

... on whether or not manufacturing is done on that specific address. Manufacturing Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.prlog.org/12123932-thomson-datas-exclusive-manufacturing-mailing-list.html

Saddle Creek Adds New Business Development Director

Lakeland, Fla., Saddle Creek Logistics Services announced today that the company has named Steven J. Edelstein as director of business development, order fulfillment.

http://news.thomasnet.com/companystory/Saddle-Creek-Adds-New-Business-Development-Director-20007091

Norquist Joins Banks Opposing Online Sales Revenue Grab

A loose coalition of anti-tax activists, direct marketers and financial industry trade groups has a tough task this week in overcoming bipartisan support for letting states impose sales taxes on out-of-state sellers.

http://www.bloomberg.com/news/2013-04-23/norquist-joins-banks-opposing-online-sales-revenue-grab.html

Senate advances online tax bill

The US Senate advanced legislation that would let states collect taxes on out-of-state sellers, including sales over the Internet and through catalogs.

http://www.nypost.com/p/news/business/senate_advances_online_tax_bill_r95cMzgLQrrfCKNcyNzfkO?

Harbor Island Development Corp. Plans Nationwide Print Campaign Tests ...

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/news/topix/20130423005499/en

Loyalty 360, SAS Present: From Growing Pears To Growing Customers - ...

Analytics drives a 3-step loop of strategy setting, campaign execution, and marketing accountability that has accelerated Harry and David's customer growth and loyalty efforts.

http://www.americanbankingnews.com/2013/04/23/loyalty-360-sas-present-from-growing-pears-to-growing-customers-3-keys-to-cultivating-customers-at-harry-and-david/

Top level transitions at Cabela's Inc

Cabela's Incorporated announced the long-planned transition of its co-founder and Chairman, Richard N. Cabela, to the role of Chairman Emeritus, effective June 5, 2013, the date of Cabela's 2013 Annual Meeting of Shareholders.

http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=145157

Pii's Conductor 3.2 Offers Social Media 'Listening' Plus Many Other New Features

... our clients' marketing efforts." About Pii: Since 1993, Progressive Impressions International has been providing direct mail marketing with personalization for leading companies in Insurance, Financial Services and Health Care. As one of the largest ...

http://www.prweb.com/releases/2013/4/prweb10643160.htm

Loyalty 360, SAS Present: From Growing Pears To Growing Customers - 3...

Analytics drives a 3-step loop of strategy setting, campaign execution, and marketing accountability that has accelerated Harry and David's customer growth and loyalty efforts.

http://www.prweb.com/releases/2013/4/prweb10640508.htm

Online tax could have repercussions for financial services firms

The U.S. Senate advanced legislation that would let states collect taxes on out-of-state sellers, including sales over the Internet and through catalogs.

http://www.northjersey.com/news/204225171_Online_tax_could_have_repercussions_for_financial_services_firms.html

Monday, April 22, 2013

Dick Cabela to Transition to Chairman Emeritus of Cabela's, Jim...

Cabela's Incorporated today announced the long-planned transition of its co-founder and Chairman, Richard N. Cabela, to the role of Chairman Emeritus, effective June 5, 2013, the date of Cabela's 2013 Annual Meeting of Shareholders.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130422006543&newsLang=en&ndmConfigId=1000639&vnsId=41

Dick Cabela to Transition to Chairman Emeritus of Cabelaa s, Jim...

Cabela's Incorporated today announced the long-planned transition of its co-founder and Chairman, Richard N. Cabela, to the role of Chairman Emeritus, effective June 5, 2013, the date of Cabela's 2013 Annual Meeting of Shareholders.

http://www.businesswire.com/news/topix/20130422006543/en

Learn the Basics of a Strong Direct Mail Campaign

Keeping personal data locked in

The amended privacy law came into effect on April 1 and the main thrust of it affects the use of e-mail addresses by direct marketers.

http://www.thestandard.com.hk/news_detail.asp?we_cat=16&art_id=133085&sid=39549156&con_type=3&d_str=&fc=2

Do Digital Right: Create "An Increased Likelihood To Buy"

Is digital a direct marketing medium or a brand building medium, or both? It's a question that will continue to be asked by befuddled clients and their agency helpers alike.

http://www.adpulp.com/do-digital-right-create-an-increased-likelihood-to-buy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adpulp+%28AdPulp.com+-+Daily+juice+from+the+Ad+Biz%29

Transaction Tax Risk in Web Sales Bill, Finance Lobby Says

A U.S. Senate bill that would let states impose sales taxes on purchases from out-of-state sellers could lead to state-level financial transaction taxes, a Wall Street trade association said.

http://washpost.bloomberg.com/Story?docId=1376-MLNL2F6JTSE901-686C7D6OVFBF0139K7MJ2BCFLA

Smarter Direct Mail: Advances in Print That Can Boost ROI

... mail increases as does the difficulty in meeting minimum requirements for postage discounts. Nevertheless, direct mail remains an important and viable part of virtually any brand's multichannel mix. There are current solutions out there that have ...

http://www.targetmarketingmag.com/article/smarter-direct-mail-advances-print-that-can-boost-roi/1

Internet Sales Tax Could Cripple Interstate Business, Trade Group Warns

A U.S. Senate bill that would let states impose sales tax on purchases from out-of-state sellers could lead to state-level financial transaction taxes, a Wall Street trade association warned.

http://www.newsmax.com/Newsfront/internet-sales-tax-bill/2013/04/22/id/500670

Statlistics Launches New and Improved Website

We wanted a stronger online presence, but more importantly, our goal was to create a place where our customers can go to learn more about direct marketing and our clients can be showcased in the best way possible.

http://www.prweb.com/releases/statlistics-mailing-lists/list-management-website/prweb10653916.htm

Fund Raising Tips for Nonprofits and How to Take Advantage of Them

... in the highly competitive world of fund raising for nonprofits. For over 30 years Bluegrass Mail has provided direct mail, list management and other fulfillment services to businesses and organizations of all kinds. Over those three decades we have ...

http://www.24-7pressrelease.com/press-release-rss/fund-raising-tips-for-nonprofits-and-how-to-take-advantage-of-them-340671.php

Friday, April 19, 2013

You Promised! Now Kick Unsubscribes to the Curb

... rticalResponse , a leading provider of self-service email and event marketing, online surveys, social media, and direct mail solutions. The company was ranked No. 2,802 on the 2012 Inc. 5000.

http://www.inc.com/janine-popick/you-promised!-now-kick-unsubscribes-to-the-curb.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inc%2Fheadlines+%28Inc.com+Headlines%29

Regulations on Consumer Data and Privacy Must Be Modernized

In our industry we often talk about the importance of recognizing the distinction of marketing data used for marketing purposes-as opposed to, say, consumer data that's used for healthcare or financial eligibility.

http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/

Harbor Island Development Corp. Launches New Print Marketing Campaign ...

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130419005075&newsLang=en&ndmConfigId=1000639&vnsId=41

ComScore exec: Digital omnivore is a challenge

A comScore executive at the Results 2013: Mobile Marketing Day said that with consumers not sitting behind desktops anymore, marketers are challenged to understand how users interact with new devices today.

http://www.mobilemarketer.com/cms/news/content/15187.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29

Article: Tried-and-True Email Marketing Must Adapt to New Trends in the UK

... to integrate email with other marketing efforts, including social media, search engine optimization (SEO) and direct mail. The explosion in UK mobile use is the other major influence on planning, since email can now reach UK consumers virtually ...

http://www.emarketer.com/Article/Tried-and-True-Email-Marketing-Must-Adapt-New-Trends-UK/1009826

04/18/13 Comprehensive Real-Time News Feed for Direct Mail.


  • PacNet Services Confirmed to Speak at Internet World 2013 2013-04-18, 08:03 pm
    PacNet will be on the floor at booth E5060 to offer insight and advice on payment strategy in markets around the globe.
  • PacNet Services Confirmed to Speak at Internet World 2013 2013-04-18, 04:00 pm
    PacNet Services, an international payment processing company that serves the needs of companies worldwide, today announced that they will be in attendance at Internet World 2013 in London, 23-25 April.
  • How Did the Baby Catalog Know ? 2013-04-18, 01:09 pm
    ... look for similar people within their own databases, so those companies can send these people catalogs or other direct mail. They call this Data Navigation Analysis (DNA). Here's what the beginning of the report looks like: If you're used to looking ...
  • Research and Markets: Who's Mailing What Archive - 2013 2013-04-18, 01:03 pm
    ... tablet or smartphone, you have at your fingertips 30 years of direct marketing intelligence. See the actual direct mail and email campaigns, and then save the PDF examples right into your library for creative inspiration. Are there specific ...
  • Drawing Consumers in With Intrigue 2013-04-18, 04:33 am
    I first saw this on a direct mail piece to my home. It was from my financial institution but I really did not pay much attention to it.
  • Heritage Hotel Management Marketing Manager Appointment 2013-04-18, 04:14 am
    Scott has considerable experience in services marketing. Most recently he has held the position of marketing portfolio manager for State Insurance at IAG New Zealand.
  • ProMarketing Lead's Q1 2013 35% TY-LY Growth a Sign that Marketing... 2013-04-18, 02:00 am
    ... level of targeting we can do with our specialty marketing lists using the multiple direct marketing mediums of: direct mail lists , telemarketing lists and email lists , direct marketing, in my opinion, is the best customer acquisition tool. I think ...
  • Mobile Numbers on the Rise 2013-04-18, 02:00 am
    ... a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital: Email; and ...
  • 5 Tactics to Grow Your Email List 2013-04-18, 12:50 am
    Back in January, many email marketers said increasing their lists was their top goal for 2013.
  • Yahoo Joins NY Times And Hits Programmatic Wall 2013-04-17, 11:32 am
    It was inevitable, as the move from buying placements to buying audience infiltrates display ad campaigns.
  • Harbor Island Development Corp. Signs Exclusive Print Marketing... 2013-04-17, 08:03 am
    ... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...
  • 5 Tactics to Ignite Your Email List Growth 2013-04-17, 01:35 am
    Back in January, many email marketers said increasing their lists was their top goal for 2013.
  • 5 Tips to Revive an ASC's Patient Base With Direct Marketing 2013-04-16, 07:29 pm
    ... people. The surgery center usually received around 50 respondents needing their services. "The competition in direct mail is relatively low for specialists," Mr. Abro said. "There's a really high return on investment. All they really need is to get ...
  • Think Like a Direct Marketer to Monetize Events and Buzz 2013-04-16, 10:48 am
    When Jennifer Lawrence tripped her way up the staircase to accept her first Academy Award in February, it not only cemented her name on the Best Dressed lists and her image as "America's New Sweetheart." It created a flurry of interest and demand for her dress designer, Christian Dior Couture.
  • Quad/Graphics to hire 165 at New Berlin facility 2013-04-16, 05:50 pm
    ... facility that will serve as a regional commingling center to drive higher postal savings and efficiencies for direct mail marketing customers, said Don Terkel , Quad/Graphics executive director of operations for the direct marketing group. A third ...
  • MSC Industrial Direct Price Target Cut to $86.00 2013-04-16, 02:23 pm
    The firm currently has a "buy" rating on the stock. MSM has been the subject of a number of other recent research reports.
  • Colorfx Adds Xeikon 8800 Press to Boost Variable Data Printing Business 2013-04-16, 02:14 pm
    ... plans to expand its digital print-on-demand services to include more full-color personalized pieces, such as direct mail, brochures and inserts. "We are continually looking for ways to create more value for our clients and help them grow their ...
  • Thomson Data Releases Pharmacist Database with Responsive List of Pharmacies 2013-04-16, 10:35 am
    ... pharmacists. Get A Free Quote>>> http://www.thomsondata.com/ mailing-list.php Pharmacist Database Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Data available : First Name, Last Name Contact Title Phone ...
  • Company looks to expand production of personalized marketing pieces 2013-04-16, 09:56 am
    ... plans to expand its digital print-on-demand services to include more full-color personalized pieces, such as direct mail, brochures and inserts. "We are continually looking for ways to create more value for our clients and help them grow their ...
  • Why Broadcasters Need to Embrace Digital Hyperlocal 2013-04-16, 09:05 am
    ... survey director, Bob Papper. "They are leaving money on the table." Consider the benefits to an advertiser of direct mail: Precise target, to the home or office, zip marketing, couponing, surveys. Downsides: Extraordinary costs, environmental ...