Federal Judge Denies Infogroup(R)'s Request for Preliminary...

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. AtoZdatabases, powered by DatabaseUSA.com, is a leading ...

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Email Marketing Is Responsive: $1 in Spending Generates $44

... printing, addressing, and mailing. TV ads have costs for ad agencies, creative studios, and broadcast channels. Direct mail costs more than $600 per thousand pieces. But with email marketing there are few overhead and logistics costs, making it ...

http://ift.tt/1JOXaDD

Five Predictions For The Future Of Programmatic

With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more marketers are leveraging programmatic to help understand the value of targeting a specific audience, as well as the impact of digital advertising on general brand attitudinal metrics.

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Direct Mail, Digital Integration for SMBs

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work in tandem.

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I am 'anti-business', you might be too

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business.

http://ift.tt/1azqhya

Mayor Annise Parker

When Mayor Annise Parker gives her annual State of the City address today at a Greater Houston Partnership event, it will probably be her last opportunity to lay out an agenda that doesn't instantly become political fodder for the pack of candidates running to fill her position. Politicians run on a platform of change, and Parker's three terms as mayor will soon become lost in the rearview mirror.

http://ift.tt/1JLXbIC

This is Not a Joke: Federal Court to Consider Quill and Comity

In the ongoing saga over Colorado's use tax reporting laws in Direct Marketing Association v. Brohl , the U.S. Court of Appeals for the Tenth Circuit ordered a full briefing on the Comity Doctrine and the Commerce Clause on April 13. The outcome of this case could have broad implications for states and taxpayers seeking to apply constitutional nexus limitations to state taxation.

http://ift.tt/1IdJOjd

What is the real cost of email marketing?

When it comes to the marketing mix, email often stands out as the least expensive way to reach a wide audience, with the added bonus of tracking and reporting that other forms of media -- like print ads or direct mail -- can't always deliver. On the surface, marketers know how much they are spending to garner consumers' attention via email -- but that cost-factor is really only part of the equation.

http://ift.tt/1CXECvh

Some Reasons to Reduce Holdings in Avon

In this article, let's take a look at Avon Products Inc. , a $3.43 billion market cap company, which is the world's leading direct marketer of cosmetics, toiletries, fashion jewelry and fragrances, with about 6 million sales representatives worldwide. Donald Yacktman 's Yacktman Asset Management was the largest shareholder of Avon, holding 31.47 million shares, down by 42% from the previous quarter.

http://ift.tt/1NEiHEQ

Direct Marketing Club of New York Forms Young Leadership Group of Marketing Professionals

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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Got Mobile? Ita s the Only Way 10% of Smartphone Users Access the Internet

For 10 percent of smartphone-owning Americans, PC-optimized websites and landline-based marketing calls aren't options. eMarketer reports the group has no other access to high-speed Internet at home than mobile data plans.

http://ift.tt/1OvVKAt

INTERQUEST Returns for the Second Year with a Successful Brussels Digital Printing Forum

... included: Tommaso Teppex, Director of International Business Development for Loyalty Expert; Bart Blondelle, Direct Mail Specialist at Symeta N.V.; and Jordan Audenaert, Managing Partner at BBC. Gilles Biscos provided INTERQUEST research findings in ...

http://outputlinks.com/industry-content/hvto-industry-news/041315-interquest-successful-digital-printing-forum-brussels-ol

Swipe Right for (Brand) Love: Tinder Takes Steps Into Advertising

... other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!... Reading The Ultimate Insider's Guide to Winning Foundation Grants is like peeking ...

http://www.targetmarketingmag.com/article/tinder-takes-steps-into-advertising/1

Inside Response Names Trevor Nohe as President

Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately. We're extremely excited to have the chance to work with Trevor and believe he is an excellent addition to the team to further fuel our growth, said Blaine Kauk, COO of Inside Response Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately.

http://www.prweb.com/releases/2015/04/prweb12643744.htm

Press release distribution, EDGAR filing, XBRL, regulatory filings

In all, the transa... )--The television's popularity as the go-to entertainment device may be ending, according to "Pulse of Media: Navigating complexity of an evolving digital world," says Accen... )--This new offering eases reporting burdens on physicians through efficient and accurate translation of the patient narrative into meaningful and discrete data for EHRs. )--Andrews & Springer LLC, a boutique securities class action law firm focused on representing shareholders nationwide, is investigating potential breach of fidu... )--Fiber Mountain, Inc. announced the selection of its Glass CoreTM as a finalist for Interop Las Vegas' 2015 Best of Interop Awards in the data center category.

http://www.businesswire.com/portal/site/home/template.PAGE/welcome/?javax.portlet.tpst=9ee47ea3678ece48256bb762f04eca4a&javax.portlet.prp_9ee47ea3678ece48256bb762f04eca4a_ndmHsc=v2*A1426330800000*B1428952691000*DgroupByDate*G2*N1010492

Nat'l Corn Growers Assn, Cabela's Announce New Program

NAT'L CORN GROWERS ASSN, CABELA'S ANNOUNCE NEW PROGRAM Apr. 13, 2015 Source: National Corn Growers Association news release As summer quickly approaches, members of the National Corn Growers Association can save when purchasing supplies for themselves and all of the outdoors enthusiasts in their lives. By using the benefits NCGA offers, members can purchase Cabela's gift cards at a 10 percent discount.

http://www.agrimarketing.com/s/95388

How to Think Like a Marketer

... has to do with timing, not format. Take the example of a B2B firm that had been sending out Standard-Class direct mail with follow-up emails sent by a third-party provider. However, the email was not timed with the delivery of the direct mail piece. ...

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How to Maximize Your Website, Email and Online Advertising Efforts

About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.

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Insider Selling: Patricia Gallup Sells 6,250 Shares of PC Connection Stock

PC Connection major shareholder Patricia Gallup sold 6,250 shares of the company's stock on the open market in a transaction dated Thursday, April 9th. The stock was sold at an average price of $25.93, for a total transaction of $162,062.50.

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Hampton rug firm stops ads

Attorney General Joseph A. Foster announced the state entered into an Assurance of Discontinuance with Menashe Cohen, d/b/a Epic Oriental Rugs, of Hampton, to resolve allegations that he violated the State's Consumer Protection Act by advertising and conducting a going out of business sale for longer than 60 days. He began advertising a going out of business sale at Epic Oriental Rugs during the fall of 2014 in store banners, direct mailers, newspaper ads, and TV commercials.

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7 Trends Marketers Are Actually Buying, and 5 They're Clearly Not

... (That's what surprised me about VDP: Are marketers increasing personalization spending, but not applying it to direct mail? Are some using it but don't realize that's what it's called? I can't say interest in VDP is clear to me one way or the ...

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#ISHOW: The Omnichannel Marketing Secret

... print, and possibly some radio and outdoor. For those times you really wanted to get crazy, you could toss in a direct mail piece. The marketing landscape is much different today. Marketers are faced with not only choosing the right channels for ...

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Greg Sultan How Data and Analytics Help Lenders Better Target Fresh Leads

Data is nothing new for the mortgage industry, but the types of data lenders and servicers now have access to, and the volume of seemingly irrelevant information available about borrowers and leads is altering how the industry can and should conduct business . Before the meltdown in 2008, lenders sent direct mail pieces by the ton, with invitations for consumers to apply for both purchase and refinance loans.

http://ift.tt/1GuIhYF

Infogroup(R) Loses Lawsuit Against DatabaseUSA in Federal Court

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. Infofree.coma is revolutionizing the sales lead and ...

http://ift.tt/1HWjz0w

Something Old, Something New: Marketers Mix Up Media for Acquisition, Retention

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Direct mail condition reporting service launched

Just as knowing the speed at which a website loads can help a business improve the customer experience, so can knowing the condition of a direct mail pack when it arrives in a customer's mailbox. The condition of a received mailing pack, if less than perfect, could be responsible for decreased response rates.

http://ift.tt/1yfyNhq

Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of the stock on the open market in a transaction dated Tuesday, April 7th. The stock was sold at an average price of $26.02, for a total transaction of $162,625.00.

http://ift.tt/1GNq9b5

New Targeted Postcard Campaign Nets Architect 14 New Clients

... in January, and by the end of February I secured 14 new partnerships." "The best way to get results from a direct mail campaign is to use a targeted mailing list," explained Joshua Carlsen, VP of Sales and Marketing at expresscopy.com. "We were ...

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Federal Judge Denies Infogroup(R), Infousa(R), SalesGenie(R), and...

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. AtoZdatabases, powered by DatabaseUSA.com, is a leading ...

http://ift.tt/1HRAcub

US Monitor Develops a Comprehensive Mail Condition Reporting Service

... 23 percent of the catalogs received by our field agents arrived in poor condition. Mailers will learn if their direct mail or catalogs are received torn, creased, smudged, wrinkled, stained or with water damage; whether there are printing errors or ...

http://ift.tt/1E5oYTY

Delphax Announces First elana 500 Installation In Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing. Its variable data, spot color and MICR capability are ...

http://ift.tt/1CTvxGY

Can We Get Big Money Out of Local Politics by Giving Every Voter $100?

You've got your eye on a well-funded incumbent like Council President Tim Burgess, but if you want to match him in fundraising - translation: signs, ads, direct mailers - you're going to need a least a couple hundred thousand dollars. What's the most efficient way to get that? Call up as many people as you can think of who'll be able to cut you a check for $700, the maximum allowed under city law.

http://ift.tt/1GJ3psA

News Corner April 8, 2015

... Association's new study says the modern marketer is a multichannel strategist, relying most heavily on e-mail, direct mail and social media, with 65 percent of respondents using two or more media types in their marketing campaigns, and 44 percent ...

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New York Life Hits Record Highs In Earnings, Hiring

WASHINGTON New York Life earnings hit $2 billion for the first time in its history, marking the fifth consecutive year in which the company's earnings reached record highs. In releasing its 2014 earnings, New York Life reported a 14.7 percent increase in operating earnings for the year despite the low interest rate environment that has dampened profits on the entire financial services industry.

http://ift.tt/1aGPJmc

Merkle Acquires Pointmarc To Merge Media And Marketing Analytics Services

... major advertisers did more of a top-down optimization and the direct marketing side did a lot of the offline, direct mail campaigns, which was very easy to measure." Not so anymore, since the two sides are combining. Shen said one major financial ...

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Know When to Fold a Em: How Marketera s Budgets Are Changing in 2015

... email in-hand always makes for strong plays. In terms of folding, it's hard to give a clear-cut loser. While direct mail saw the biggest number of marketers saying that they were planning on decreasing it, don't count it out completely just yet. As ...

http://ift.tt/1FxDMti

Udell Named President of LIDMA

With more than 25 years of industry knowledge, Udell is widely acknowledged as one of the nation's foremost life insurance experts. In addition to a law degree, Udell has earned the Chartered Life Underwriter , Chartered Financial Consultant , and Certified Financial Planner professional designations.

http://ift.tt/1CamU8v

44% Of Marketers Using Three Or More Channels In Campaigns

According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more. Of the seven key channels examined , Email ranked at the top, with 83% of respondents reporting they used the channel in their marketing campaigns.

http://ift.tt/1JgbViu

Data-Driven Marketers: Mobile Is One Piece of the Story

Modern marketers are multichannel strategists, relying most heavily on email, direct mail and social media, according to a new report from the Direct Marketing Association, a trade association that helps advance data-driven marketing efforts. Sixty-five percent of marketers surveyed online by DMA from December 2014 to January 2015 use two or more media types in their marketing campaigns, with 44% reporting that they use three or more, according to DMA's 2015 Response Rate Report .

http://ift.tt/1aCiPDx

MarketLive Customer Francesca's Wins Apparel Magazine '2015 Top...

MarketLive, the leading e-commerce technology platform enabling total commerce for fast-growing retailers, today announced that its customer Francesca's was awarded by Apparel Magazine for their innovative implementation of MarketLive's commerce technology. : FRAN ) is nation-wide apparel and accessories retailer with more than 500 boutique stores in the United States.

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Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of the stock on the open market in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $26.23, for a total value of $163,937.50.

http://ift.tt/1HvvPFd

Your privacy for sale: From plastic surgery to eating disorders,...

A firm linked to the sale of NHS patient data is offering details of eating disorder sufferers for just 12p a head, the Mail can reveal today. The Mail has this week exposed companies that have secretly sold private financial and medical information without proper checks.

http://ift.tt/1EThPY0

Email Is the Most Popular Marketing Channel, DMA Reports

... is most marketers now use more than one channel to reach businesses and consumers. The choices were: email, direct mail, paid search, Internet display ads, social media ads, "telephone" and mobile. , chief analyst for Demand Metric, according to the ...

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Sales Industry Veterans Acquire Valpak of Kansas City Territory

... sales side and we look forward to watching their territory grow in the coming years.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1GojKmr

Cabelaa s Inc. Announces Earnings Date for First Quarter Fiscal 2015 Financial Results

A conference call to discuss the results will be held at 11:00 a.m. ET that same morning. The call will be hosted by Tommy Millner, Chief Executive Officer, and Ralph Castner, Executive Vice President and Chief Financial Officer.

http://ift.tt/1F71lq2

When Negotiating, Choose Your Words Very, Very Carefully

... A guide to practicing the art of give-and-take while boldly asking for what you truly want in four steps. A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. With all the talk about how ...

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MarketingLeads.co Launches to Provide Leads of Consumers and Businesses Actively Seeking New Vendors

PRLog - April 2, 2015 - OMAHA, Neb. -- MarketingLeads.co today announced that they have launched a service providing direct mail marketing leads that will capitalize on the documented spending patterns of new homeowners, new movers and new businesses.

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Mobile Data Firm PlaceIQ Adds Addressable TV to Cross-Media Mission

Register to become a member today. You'll get the essential information you need to do your job better, including Duncan McCall wants mobile location data to apply to all ad targeting -- from direct mail to mobile and TV.

http://ift.tt/1IsgrcC

MarketLive Wins Bronto 'Thought Leadership Champion' Award

MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the company was selected by marketing automation vendor Bronto as winner of its 'Thought Leadership Champion' award. MarketLive was presented with Bronto's 'Thought Leadership Champion' award last month at the annual Bronto Marketing and Commerce Summit.

http://ift.tt/1IrzjZi

Striata acquires Mass Transmit

Striata Inc., a global specialist in secure electronic customer communications, has announced an agreement to acquire Mass Transmit Inc., a leading provider of email marketing tools, services and expertise. Financial terms of the transaction were not disclosed.

http://ift.tt/19KYcE1

Email and Phone Uber Alles

... and mobile are still waiting for their cab to arrive. A marketer lecturing senior management on the merits of direct mail and call centers is about as common as a clean-shaven hipster in a Brooks Brothers suit. But while mobile and social may have ...

http://ift.tt/1EJKcrL

Short Interest in Tech Data Corp Expands By 33.6%

Tech Data Corp was the recipient of a significant growth in short interest in March. As of March 13th, there was short interest totalling 2,325,321 shares, a growth of 33.6% from the February 27th total of 1,740,345 shares, AnalystRatings.Net reports.

http://ift.tt/1alVCFo

Go Local Interactive wins AMBIT award for Consumer Integrated Marketing

Go Local Interactive won the KCDMA's AMBIT award for Consumer Integrated Marketing for their work on OGIO's integrated holiday campaign. We are proud to be recognized by the Kansas City Direct Marketing Association for the results achieved on behalf of our client, OGIO, during their busy holiday season.

http://ift.tt/1alFow3

Lawyer-to-Lawyer Marketing: Are Direct Mailers Worth It?

... discuss direct mailers . Are direct mailers worth it? Unlike billboards or even Internet ads, you can focus direct mail marketing on a very specific audience, which increases the chance of a response. If you want to target only personal injury ...

http://ift.tt/1GgYOhe

Sales Industry Veterans Acquire Valpak of Kansas City Territory

... sales side and we look forward to watching their territory grow in the coming years." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1Hjiqjh

Prospect Capital Provides Incremental $58.7 Million of First-Lien Floating-Rate Debt to IWCO Direct

Prospect's commitment is comprised of $58.7 million in the form of an add-on to the existing funded term loan and up to $16.0 million of additional debt in the form of a delayed draw term loan. Founded in 1969 and headquartered in Chanhassen, Minnesota, IWCO Direct is a leading provider of direct marketing solutions to leading direct marketers for acquisition and loyalty programs in the United States.

http://ift.tt/1Mz6vo9

Cabela's Customers Ready To Reload

We made a decent score with Dick's Sporting Goods last year, and are again playing the recovery in the recreational retail market by adding shares of Cabela's to InsiderInsights Recommended List. Cabela's is a specialty retailer and direct marketer of hunting, fishing, camping, and related outdoor merchandise.

http://ift.tt/1GfPEBr

MarketLive Named CODiE Award Finalist for Best Commerce Solution

The SIAA CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association , now SIAA, so that pioneers of the then-nascent software industry could evaluate and honor each other's work. The awards are categorized according to industry focus: Content, Education, and Software.

http://ift.tt/19ykEzY

Oh, No She Didna t Say the B-word

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

http://ift.tt/1Dlqzob

Direct marketing

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . So, the catalog you get in the mail, or the Fuller Brush man.

http://ift.tt/1xSdu5b

Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

http://ift.tt/1BYfROU

Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

http://ift.tt/19BH0Ax

Press release distribution, EDGAR filing, XBRL, regulatory filings

GSMa "aeoe c> c e* Tom Phillipsa a ao e e oeae e3 cs c ae oec 1 4e coe ae3*i1 4s a a ao ae" aooea3 4 e e oeae e3 a c 2a3 4-e '180a c3 4 a... cs a e e3 e 'i1 4 a i1 4 a1 2 a... a ae c 3 4aeoe )--Tenneco Inc. will participate in the Bank of America Merrill Lynch New York Auto Summit to be held on Wednesday, April 1, 2015.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

http://ift.tt/1BJZDdc

Press release distribution, EDGAR filing, XBRL, regulatory filings

Early Bird Rates End April 2 for PR News' PR Measurement Conference and Writing Boot Camp on April 20 21 in Washington, D.C.; One- and Two-Day Packages Available )--Early Bird rates end this Thursday, April 2 for PR News' Measurement Conference and Writing Boot Camp in Washington, D.C. )--First American Financial Corporation , a leading global provider of title insurance, settlement services and risk solutions for real estate transactio... )--Link to Fitch Ratings' Report: The Ratings Process ... )--Kroll Bond Rating Agency, Inc. has assigned preliminary ratings to six classes of Invitation Homes 2015-SFR2 single-family rental pass-through certi... )--Research and Markets has announced the addition of the "Global Lubricants Market 2015-2019" report to ... )--The latest innovations in polyurethane insulation for ... (more)

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

http://ift.tt/1HXyESH

Youngevity International, Inc. (YGYI) Reports Record Revenues and Full Year 2014 Results

Net Income of $5.4 million compared to $2.7 million. The increase in net income in 2014 was substantially due to a tax benefit of $4.7 million, which was mostly attributable to valuation allowance adjustments relating to deferred taxes.

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USPS Delays Price Increase

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

http://ift.tt/1HX5KSx

Live From Your Brand a Ita s Saturday Night! Live-Streaming for Marketers

... other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!... Reading The Ultimate Insider's Guide to Winning Foundation Grants is like peeking ...

http://ift.tt/1HX5HX3

Ads Media Group Inc. - Strategic SWOT Analysis Review - New Study Released

The company offers solutions for start up and existing companies. It provides services such as door direct, sampling, direct mail, fulfillment services, print services, directory delivery, and TMC conversion.

http://ift.tt/1IIbRb2

Ace Operations Ltd: Why Digital Marketing Will Never Be As Personalised As Direct Marketing

Digital marketing is marketing that uses electronic devices such as computers, smart-phones, tablets, TV and games consoles to interact with potential customers and advertise products or services. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks, whereas, direct marketing uses less traditional forms of marketing to communicate with the customer directly.

http://ift.tt/1D5d4ZP

Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of PC Connection stock in a transaction dated Tuesday, March 24th. The shares were sold at an average price of $26.03, for a total transaction of $162,687.50.

http://ift.tt/1IBObFd

A List Broker's Guide to Mapping Affluent Markets

Affluent consumers have always been one of the most elusive, and sought-after audiences for list brokers and marketing professionals. For over a century, the list brokers at WS Ponton have gathered the most pristine and exact marketing data on wealthy markets, and a lot has changed in 130 years! Here is a sample of the WS Ponton catalog from 1955 with a breakdown of New York City's most affluent markets .

http://ift.tt/1HNRDvz

Get Educated: Facebook Introduces Marketing Education Resources

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/190fhcK

JC Whitney Unveils Centennial Jeep Rubicon Project at Easter Jeep Safari

"Everything Automotive" company takes its 100-year celebration on the road to Moab for the Easter Jeep Safari March 29 - April 4 On March 30th JC Whitney's Centennial team will arrive in Moab to roll out a stock Jeep turned into an off-road athlete JC Whitney today announced that it is taking its Centennial celebration on the road with the unveiling of its 2015 Jeep Rubicon Project at the Easter Jeep Safari in Moab, Utah. Known as the largest Jeep gathering in the West, the Jeep Safari is a famous and challenging spectacle that attracts a worldwide gathering of off-roaders.

http://ift.tt/1HLWm0D

True Incentive Provides Products for New MarkSYS Incentive Platform

... recognized travel incentives. "Our partnership with MarkSYS helps their clients achieve higher response rates on direct mail campaigns," explains Christina Lopez, Director of B2B Marketing for True Incentive. "It offers access to MarkSYS True ...

http://ift.tt/1HKnU6C

Bankrupt Radio Shack will sell the customer data they promised to keep private

They were the first company to dabble in a laughably crude version of the surveillance business-model, aggressively collecting your address every time you bought batteries so they could get into the direct-mail racket. Now that they're out of business , their bankruptcy trustees are going to sell all that data they promised they wouldn't sell or share.

http://ift.tt/1BqvjDq

4 Examples of Bad Email Manners

... tforms to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.

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The Ultimate Media Definition

Media continues to evolve. Media is the communication of information. It's no longer defined solely by the channel or device by which it's delivered.

http://ift.tt/1ESEKA1

Laben Named Wunderman Chief Data Officer

Wunderman today named Gary Laben-longtime chief of its KBM Group performance marketing unit-as its global chief data officer. He will continue to serve as CEO of KBM, and will report to Wunderman CEO Mark Read .

http://ift.tt/1CnntiQ

The Power of YouTube: How My Real Estate Channel Netted Almost 10k Subscribers in One Day

... this is because I wanted to let you all digest my last blog post, " How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign ," which invited a lot of comments and engagement. As a next step, I will be going over a topic I get asked about ...

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Marketing General has been Chosen to Manage the Mailing List for the...

... of more than 12,000 postal addresses or custom build a file based on mailer provided criteria. The list is 100% direct mail generated. For more information on the mailing list for the International Society for Performance Improvement (ISPI) and ...

http://ift.tt/1EOpdRF

Laben Named as Wunderman Chief Data Officer

Wunderman today named Gary Laben-longtime chief of its KBM Group performance marketing unit-as its global chief data officer. He will continue to serve as CEO of KBM, and will report to Wunderman CEO Mark Read .

http://ift.tt/1FAQQR4

Cinsay Launches Snap Marketing to Provide MLM Direct Marketing...

Cinsay launches turnkey transactional social media video solution, Snap Marketing. Specifically designed to enable any US or internationally based MLM Direct Marketing company, representatives and independent sellers with a simple to use tool for lead acquisition, selling products, services and expanding down lines through sharable social media video commerce, training and marketing packages.

http://ift.tt/1FzC50Z

12 Social Media Posts That Are Funnier Than Yours

Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right.

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Data-Driven Marketing Continues Steep Ascent

... rarely or never customize messaging for each channel. Marketers are most likely to personalize e-mail and direct mail campaigns. However, popular channels, such as websites and social media, are used far less frequently, and display and mobile ads ...

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Inbox vs. Mailbox: Choosing the Right Direct Marketing Campaign

... to consider: Income Level: Affluent individuals ($100,000+ annual income) appear to be more interested in direct mail campaigns than e-mail campaigns. Lower income audiences, on the other hand, are more receptive to e-mail campaigns. Age ...

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INTERQUEST Announces Speakers for 2015 Brussels Digital Printing Forum

... include: Tommaso Teppex, Director of International Business Development for Loyalty Expert; Bart Blondelle, Direct Mail Specialist, Symeta N.V.; and Jordan Audenaert, Managing Partner, BBC. After additional INTERQUEST research findings in ...

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Delphax Announces First elan(TM) 500 Installation in Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing. Its variable data, spot color and MICR capability are ...

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Advertising Account Executive

Thank you for your interest in the Advertising Account Executive. To begin the application process, please enter your information below.

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Want Better Email Conversion Rates? Try These 7 Tips.

... to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. How you can entice your customers to click through while encouraging them to share information ...

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Melissa Data Marks 30 Years of Data Quality Leadership

Now a global organization with offices throughout the U.S., Germany, the United Kingdom and India, and Australia, Melissa Data's worldwide presence has grown with key business alliances designed to pair data quality and address management with specific business operations. "We've seen the heyday of direct mail, the rise of omnichannel marketing, the explosion of big data, and the ascent of social media.

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Melissa Data Marks 30 Years of Data Quality Leadership

Melissa Data , a leading provider of contact data quality and address management solutions, today recognized 30 years of leadership in data quality and direct mail markets. Now a global organization with offices throughout the U.S., Germany, the United Kingdom and India, and Australia, Melissa Data's worldwide presence has grown with key business alliances designed to pair data quality and address management with specific business operations.

http://ift.tt/1Faa4wH

Is Video Under-Used in Direct Response Advertising?

When any new digital advertising frontier emerges, the first hurdle is to educate the market in order to demonstrate its value to advertisers, agencies and publishers. In the early days of video, the first step was to get the big brand TV money flowing online, so most of the video buying platforms focused very much on a premium, brand-focused positioning.

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ALLPRO Reaches $8M in 2014 Revenue

... in 1982 and purchased by Tom McLaren and Shean Hylton in 1996, ALLPRO is a leading service provider for the direct mail marketing industry. Since 1996, they have executed millions of direct mail marketing campaigns for the insurance, automotive, ...

http://ift.tt/1GqbnVu

Xeikon to Showcase Unique Document, Commercial Printing Applications at PSDA15 P2P Solutions Summit

... printers who sell actively to the trade as well as suppliers of marketing, technology, promotional, packaging, direct mail and related solutions. The Xeikon 8000 Series can support virtually every application a business needs, from direct ...

http://ift.tt/1Gq3WxG

iti Direct Mail Greatly Expands its Letter Printing Services

In an effort to provide customers with a variety of services, an industry leader in direct mail and printing has added on more services and options to choose from. According to a Direct Mail Association Factbook , for consumers age 15 years and older, an average of 65 percent have made a purchase as a result of direct mail in the previous year, and thanks to expanded direct mail and letter printing services by iti Direct Mail , people across the globe will now have the ability to choose from a wide range of printing services.

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Facebook Retargeting to Include Offline Purchase Information

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Why your business needs a mobile app?

Today, the majority of the population owns a smartphone. Smartphones have revolutionised almost every aspect of our daily lives including communication, information access and consumerism.

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Article: Digital Marketers Continue Love Affair with Data

... 46% rarely or never customized messaging for each channel. Marketers were most likely to personalize email and direct mail campaigns, each used by nearly two-thirds. However, popular channels such as websites and social media were used far less ...

http://ift.tt/1ADfxp8

Cabelaa s Inc. Announces Closing of $375 Million Securitization

The securitization transaction included the issuance of $218.75 million of Class A-1 Notes, which accrue interest at a fixed rate of 2.26% per year, and $100 million of Class A-2 Notes, which accrue interest at a floating rate equal to one-month LIBOR plus 0.54% per year. The securitization transaction also included the issuance of three subordinated classes of notes in the aggregate principal amount of $56.25 million.

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Xeikon to Showcase Samples Printed on 8000 Series Presses at PSDA15 P2P Solutions Summit

... printers who sell actively to the trade as well as suppliers of marketing, technology, promotional, packaging, direct mail and related solutions. PSDA15 P2P Solutions Summit, one of the premier events for commercial and document printing, brings ...

http://ift.tt/19wpFcU

GLS Adds the MCS System with Six Cameras to Support Its Digital Variable Work

... mail piece. "At first, we started with two cameras on the Perfect Match to verify the personalized insert in a Direct Mail campaign, showing the recipient's address," explained Kirk. "We would print the Slim Jim size signatures, and drop in an order ...

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Delphax Announces First elana 500 Installation In Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing.i 1 2 Its variable data, spot color and MICR capability ...

http://ift.tt/1MKuZWt

New market study, "ActiveCore Technologies, Inc. - Strategic SWOT...

The company provides payment technology solutions in the on-line payment market. Its products include a variety of payment technologies as well as our own integration tool kit and direct marketing software platform.

http://ift.tt/18DaRs9

GLS LLC Acquires MCS Perfect Match

... mail piece. "At first, we started with 2 cameras on the Perfect Match to verify the personalized insert in a Direct Mail campaign, showing the recipient's address. We would print the Slim Jim size signatures, and drop in an order form with a 2D ...

http://ift.tt/18CoeIQ

Outsource Marketing Group, Inc. of Los Angeles Celebrates 15 Years in ...

March 17, 2015 - Outsource Marketing Group, a Consumer Marketing and Branding agency located in the Los Angeles San Fernando Valley celebrates 15 years in business on April 1st. OMG has worked with clients large and small on multi-channel marketing campaigns that incorporate a variety of Direct Response channels and methodology including DRTV, Radio, Digital, Email, Print, Direct Mail, Content Marketing, Social Media, and Electronic PR.

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TherapySites Presents a Complimentary Educational Webinar, 'How...

Mental health professionals will get up to speed on the most cost-effective ways to improve and grow their practices in this free educational webinar hosted by TherapySites. As technology advances and more people rely on the Internet, it is becoming imperative that mental health professionals budget for and acknowledge this trend in regards to their practice growth.

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ALLPRO Printing and Direct Marketing reaches the $8 million annual...

... in 1982 and purchased by Tom McLaren and Shean Hylton in 1996, ALLPRO is a leading service provider for the direct mail marketing industry. Since 1996, they have executed millions of direct mail marketing campaigns for the insurance, automotive, ...

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New Tools Ready to Help Traffic Builders' Clients

... Speed- The automated process will improve communication and increase the speed with which we can deliver Drivea direct mail, eTelligenta email, and ServiceLifta mobile app updates. Access-Campaign strategy, marketing schedules, marketing ...

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Top 5 Tweets From #DMDay15

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Piston Wins Best in Show at SDX for Second Consecutive Year

Piston captured 15 ADDY awards, including Best in Show for Yakult and two Gold awards for Cars.com at the 2015 San Diego American Advertising Awards Gala. This is the second consecutive year Piston, now part of global communications firm LEWIS PR , took home Best in Show in the Professional Category, topping more than 289 entries from 33 different companies.

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Effective direct marketing campaigns require purpose, strategy

... target customers. Popular channels for direct marketing include the aforementioned email and social media, plus direct mail, print and broadcast media. "All sound marketing begins with purpose," Hennerberg said. "Business owners should fully ...

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Dharti Desai: From French teacher to CEO

... marketing is that you are going directly to the consumer. So whatever the communication form you use, be it direct mail through a letter, or an email or an SMS -- the whole effort is designed around the fact that you are going to be talking to the ...

http://ift.tt/1FnHKFR

Facebook Buys And Shuts Down Shopping Site TheFind To Boost Commerce In Ads

Facebook today announced it has acquired personalized shopping search engine TheFind to help improve its commerce ads. TheFind had raised $26 million from Lightspeed and Redpoint since getting off the ground around 2005, but will now be shut down.

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Why you can't manage your marketing without call tracking

As a plumbing or HVAC contractor, you want appointment requests pouring in one after another. You want a steady stream of customers requesting jobs that require minimal man hours.

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Consistent Positive Performance Earns Fresh Market A Buy Rating

... in 4Q'FY'14. Furthermore, the company is also focusing on quality products and promotional activities through direct mail campaign, which is expected to bring future traffic for the company. Additionally, TFM has a planned approach to support its ...

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4imprint Group plc Rating Reiterated by FinnCap

's stock had its "buy" rating reiterated by research analysts at FinnCap in a report released on Friday. They currently have a GBX 1,327 price target on the stock.

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Platform Promotions Study the Effects of Direct Marketing

... the rise of the internet as well as email marketing it was expected that the importance of physically delivered direct mail would be limited. However, Platform Promotions has looked into research which suggests otherwise. Research from the Centre ...

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A Well Respected Marketing Company Announces a Two For The Cost of One Premium Logo Sales Event

... to lower profitability and conversion rates. If a business with an under developed identity decides to run a direct mail piece and the response rate is unfavorable, there may be a question on whether or not the emblem connected with the target ...

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House delves into bill shifting spring elections to fall

The Kansas Republican Party argued Wednesday the House should modify a bill to shift the spring local elections to the fall and require candidates to declare a partisan affiliation on ballots to increase voter turnout. In the same House Elections Committee meeting, representatives of city and county governments, school boards, community college boards and other entities requested legislators maintain status quo.

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Casio Celebrates Winner Of Guitar Center's Singer-Songwriter 4 Artist Discovery Program

As a sponsor of this program, Casio awarded all five finalists a Casio Privia digital piano to further perfect their musical skills. "The ability to help foster budding musicians is very important to Casio and we are eager to hear what all of the artists in the Singer-Songwriter 4 Grand Finals will create using our Privia digital pianos," said , Vice President of Casio's Electronic Musical Instrument Division.

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Fluid Announces Partnership with Astound Commerce at MarketLive Summit

The announcement marks an effort between the two companies to provide best in class design and user experience combined with implementation services for a leading edge experience on the MarketLive platform. The partnership will allow Fluid, Inc. to provide the front-end design, user experience and strategy for MarketLive retailers with Astound handling the implementation and on-going development of the Marketlive experience on the back-end.

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More

... on those degrees, noting, "I liked how direct marketing was a mix of art and science." After starting in the direct mail world with International Masters Publishers (IMP), a small publishing company - where he worked his way up to a product manager ...

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RME360, rhe Pioneer in Seminar Marketing, Celebrates Its 20th Year...

... face-to-face with RME360's clients. "When this company was established in 1995, we were on the forefront of direct mail and realized there was a need to bring people together in a comfortable setting to talk about something uncomfortable: finances," ...

http://ift.tt/1BpSiTo

How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign

To the BP community, this maybe one the of the most sought-out blog posts that I've written to date on this website. Now, it's not necessarily the most informational or educational - but it is something that will hit home with most of you who are involved in direct mail.

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Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved

WASHINGTON The United States Supreme Court ruled unanimously in favor of a petition by the Direct Marketing Association in a case that contested Colorado law that required out-of-state retailers to report purchases and personal information of state residents. "DMA's landmark victory protects marketers and all businesses from the overreach of state laws," DMA CEO Thomas Benton said of the 9-0 decision.

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Francesca's(TM) Wins Top Commerce Award of Excellence at MarketLive e-Commerce Summit

MarketLive, the leading technology platform for enabling Total Commerce for fast-growing retailers, today announced six winners of the MarketLive Merchant Awards held during the MarketLive e-Commerce Summit 2015 in San Diego, California. The annual retail awards contest honors top performing e-commerce websites from among MarketLive's customer base.

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Editor's Notes : You've Got Nothing Without Trust: The Brian Williams Story

Williams is now serving a six-month suspension from the Nightly News desk - he seems unlikely to return to that news post or any other - and Americans everywhere are wondering who they can count on to bring them the truth. When you work in media, you realize there is exactly one thing connecting you to your audience, and that's trust.

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More

As the winner, Smith will receive a career-boosting package including the opportunity to record a four-song EP with Grammy Award-winning producer Don Was, mentorship from Grammy Award-winning singer-songwriter treated the crowd to a special live set as program judge Don Was deliberated, and ultimately, named Smith the winner. "All of the finalists this year were extremely talented and unique.

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6 Things That Make Modern CMOs Stand Out

I remember when marketing was more about printing flyers, sending direct mailers, attending events and mass advertising. Selling was heavy on cold calling, or "dialing for dollars" as many professionals affectionately renamed it.

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INTERQUEST Reports a Successful Digital Printing Forum at the 2015 Hunkeler innovationdays

... two of the highest growth segments for the digital printing market: multichannel communications which includes direct mail and transactional; and the publishing of books, magazines and newspapers. According to Gilles Biscos, President of INTERQUEST, ...

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Federal a TechHirea May Help Train a Data-Driven Workforce

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field.

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It Is Too Early To Get Optimistic At Cabela's

Outdoor products retailer Cabela's struggled to find profit growth in FY2014, hurt by margin pressure that was partially a function of weak customer traffic volumes. The company's relatively poor financial performance helped to provide downside pressure for its stock price over the past year.

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Tax Injunction Act Does Not Bar Suit by Online Retailers Trade...

The U.S. Supreme Court unanimously held on March 3 that the Tax Injunction Act does not bar a lawsuit brought by the Direct Marketing Association, a trade association of retailers, challenging the enforcement of a Colorado law that imposes notice and reporting obligations on out-of-state retailers whose Colorado customers have made purchases online. Direct Marketing Ass'n v.

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Olapic Ad

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Bearstronaut Named Winner Of "Get Out Of The Garage" Presented By Guitar Center And Converse

The announcement comes after five finalists, chosen from over 8,000 submissions nationwide, performed live at a grand finals event in . The event took place at Converse Rubber Tracks recording studios, was hosted by renowned music journalist and radio DJ Nic Harcourt and included a performance from Best Coast.

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Email Reborn as a Data-Driven Workhorse, Says DMA Report

... "The peaks and valleys in investment are less dramatic than they were when the economy was less settled." Direct mail and other traditional channels-aside from email-continued to lose share to digital media throughout 2014, according to the report, ...

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U.S. Supreme Court's Decision in Direct Marketing - Out...

The U.S. Supreme Court has ruled in one of the three state and local tax cases argued in this term - Direct Marketing Association v. Brohl , 575 U.S. __ At first glance, the Court's ruling adds clarity to the Tax Injunction Act and state taxpayers' attempts to use the federal courts to prohibit a state's ability to tax.

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So You Want to Be a Marketing Services Provider?

In this industry, we have been talking about the shift from print services provider to marketing services provider for more than a decade. But what does it take to actually make the transition? Is offering services like direct mail, mobile marketing, email marketing, and personalized URLs enough? The answer is no.

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Las Vegas Direct Mailing Launch

Las Vegas Direct mailing. Las Vegas Direct Mail is a common form of Direct marketing and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations.

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Afp Mo, Mid-America Chapter: Afp Forum with KC Direct Marketing...

Acquiring and Reactivating new donors has become more challenging due to rising costs, declining response rates, over-saturated donor populations, and an aging donor base. Seem like a case for giving up? Never! In fact, despite forces working against new donor acquisition, never have there been more data-driven opportunities to help marketers and non-profits focus their efforts more wisely.

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FTC Files Charges Against "Snuggie" Company

After some buyers realized their bill was a lot more than they thought it should be, the New York Attorney General's office and the Federal Trade Commission got involved. The FTC filed charges against Allstar Product Group, the company selling as-seen-on TV products like Snuggie and the Magic Mesh.

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U.S. Supreme Court Holds DMA's Action Is Not Barred By Tax Injunction Act

The U.S. Supreme Court unanimously held that the Tax Injunction Act does not bar Direct Marketing Association's federal court challenge to Colorado's sales and use tax notice and reporting requirements. In 2010, Colorado enacted a sales and use tax notice and reporting statute, and promulgated regulations that apply the law, to require noncollecting retailers to notify any Colorado customer about the state's use tax requirement and to report tax-related information to those customers and the Colorado Department of Revenue .

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6 Tips to Improve Your Direct Marketing This Year

In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time. Erich Kominsky, CEO of US Data Corporation, says , "For every dollar spent on direct email marketing the average return on investment is $44.25.

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Is CRO a Dead End?

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.

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Marketers Dive Deep Into Digital [Infographic]

... these four tips on how to make your customers completely enraptured with your brand. The 2015 Essential Guide to Direct Mail Marketing-everything you need to know about direct mail marketing, all in one spot. Read on for insight. 10 direct mail ...

http://www.dmnews.com/

Feldman: A Supreme Court win for tax-free sales won't last

The Supreme Court gave Amazon.com and other direct marketing retailers a victory Tuesday with one hand - then used the other hand to take it back. The Supreme Court gave Amazon.com and other direct marketing retailers a victory Tuesday with one hand -- then used the other hand to take it back.

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DMA vs. Brohl path to SCOTUS

The ability to sue in federal court about state tax laws that marketers think are unconstitutional was under threat by Colorado, which wanted to collect sales tax from its residents who buy online. The court ruled against Colorado .

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Direct Marketer Agrees to Pay $8 Million for Deceiving Consumers

A direct marketing company selling "as-seen-on-TV" type products such as Snuggies and the Magic Mesh door cover has agreed to pay $7.5 million to the Federal Trade Commission for consumer restitution to settle FTC charges in connection with its deceptive "buy-one-get-one-free" promotions. The FTC's settlement with Allstar Marketing Group, LLC, was reached alongside actions by the New York State Office of the Attorney General, which is announcing a separate state case today.

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Calypso Redesigns Website for Polaris Direct

... ). Polaris Direct is a full-service direct marketing and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. To create a site that resonates with Polaris Direct's target ...

http://ift.tt/1aMJCMV

Microsoft Case Study Featuring Romax, a Direct Marketing Company, is Covered by Print Week

... Romax have core competencies in direct marketing , data management and processing, including digital print, direct mail and fulfilment services and have been supporting a portfolio of businesses with their direct marketing across a spectrum of ...

http://ift.tt/1Kma2VG

Industry Vet Mark Toner Joins R2C Group As Its First CMO

Independent ad agency R2C Group confirmed today that it has added Mark Toner as its first Chief Marketing Officer. Toner will oversee all marketing and agency growth efforts for the full service agency reporting to CEO and Co-Founder Michelle Cardinal.

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Supreme Court Clears Challenge to Colorado's Remote Sales Tax Law

The Supreme Court ruled unanimously Tuesday that direct marketers can sue to block a Colorado law that requires remote sellers to notify the state about purchases that would be subject to the state's sales or use tax, Outdoor Industry Association Policy Advisor Rich Harper reports. The ruling in Direct Marketing Association v.

http://ift.tt/18QPcxf

Supreme Court gives e-retailers a win, for now, on sales taxes

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

http://ift.tt/1EgFXmW

All Nine Agree: U.S. Supreme Court Holds that the Tax Injunction Act...

Yesterday the U.S. Supreme Court unanimously held in Direct Marketing Ass'n v. Brohl that the Tax Injunction Act does not bar Direct Marketing Association's federal lawsuit against Colorado.1 The TIA provides that federal courts shall not "enjoin, suspend or restrain the assessment, levy or collection of any tax under State law where a plain, speedy and efficient remedy may be had in the courts of such State."

http://ift.tt/1zYfTGG

Direct Mail

A credit card offer targeted at a specific consumer and sent through the mail. Direct mail credit card marketing tends to become more popular when the economy is performing well and credit is readily available, and less popular when the economy is performing poorly and issuers are reluctant to offer new credit.

http://ift.tt/1ve5M3D

Afp in, Indiana Chapter: Afp-Ic Brown Bag

Topic: "Direct Mail" Time: 12:00-1:15 p.m. Location: Keep Indianapolis Beautiful, 1029 Fletcher Ave., Indianapolis Cost: AFP members FREE; $15 Nonmembers Whether your existing mailing list has 20 or 20,000 names, you can have a robust direct mail program. We'll talk about planning your mailing from databases to segmentation and then how to report on the results and use that information to make your direct mail program more effective.

http://ift.tt/1EfanpE

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

http://ift.tt/1F6oxq1

List2u Expands Services on Newly Launched Website

List2u.com is the leading Technology User lists and B2B lists Vendor company in the World has just launched its new website with a comprehensive business database of 25 million plus records that include 60 million contacts for Direct Mail campaigns, 30 million contacts for Email campaigns and 50 million contacts for Telemarketing campaigns worldwide. List2u databases can also be used for building a business directory, market research and business analysis.

http://ift.tt/1zFEOO2

Direct-Mail Wizard Malcolm B. Decker Passes Away

Register to become a member today. You'll get the essential information you need to do your job better, including Noted direct-mail copywriter Malcolm B. Decker passed away on Feb. 16 at age of 87. Mr. Decker brought new life to the Wall Street Journal's direct mail creative in 2003 by replacing the old campaign that reigned for 30 years.

http://ift.tt/1ADhzEK

Justice Kennedya s opinion supporting statesa collecting taxes on Internet/mail-order transactions

Tuesday's Supreme Court decision in Direct Marketing Ass'n v. Brohl involved a procedural question, but the underlying substantive issue is also very important: What can states do in order to collect sales and use taxes on Internet and direct mail transactions, where the seller is outside the state but the buyer is inside? And Justice Anthony Kennedy's concurring opinion signals that - when the substantive issue comes before him - the answer would be "a lot": he would reverse Supreme Court precedent that generally bars states from collecting such taxes from the out-of-state sellers.

http://ift.tt/1M3Amjc

The Variances of Viral

Mere hours after the Internet became an official public utility in the U.S ., the Web experienced two of the most sensationalized viral events so far this year; one in the form of two runaway llamas and another worldwide debate about a dress.These social media singularities represent the latest, and perhaps strongest, examples of social media's profound ability to generate awareness-quickly. Marketers have been courting virality since the advent of meme culture and social media but made little progress in establishing defined, surefire steps to create an Internet sensation.

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GoPro and Guitar Center Present Done in One

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith.

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Publishers Clearing House awards $5,000 a week to Alabama woman

An Alabama woman was surprised Friday by the Publishers Clearing House Prize Patrol which awarded her the company's "Forever Prize" of $5,000 a week for the rest of her life. Tamar Howard, 36-years-old of Silas, was presented with a certificate, balloons and bouquet of roses.

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Goodbye, Mr. Spock. Thanks for the Marketing Lessons.

Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious.

http://ift.tt/1F15ZYc

IWCO Direct Remains at the Forefront of Direct Mail Innovation

The direct mail industry is undergoing an unprecedented transformation. Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment .

http://ift.tt/1N8z6i7

"Vitamin Shoppe, Inc. (VSI) - Financial and Strategic SWOT Analysis...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

http://ift.tt/1AN0Kfh

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other. Please take a moment to tell us a little more about yourself, so we can bring you specialized content that's most valuable to you.

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US stocks sag but remain close to record highs

Wall Street stocks fell modestly Friday but remained close to record highs to close out the best single-month performance since 2011. Despite shedding 6.24 points for the day, the broad based S&P 500 scored its best month since October 2011, putting on 5.5 percent, to end at 2,104.50.

http://ift.tt/1N09wLS

US markets little changed after Q4 growth downgrade

Wall Street stocks fell slightly in early trade Friday after a downward revision to fourth-quarter US economic growth came in less severe than expected. Thirty minutes into trade, the Dow Jones Industrial Average was down 23.29 points at 18,191.13.

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Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

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Clemenger Group dominates direct marketing awards

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere.

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M'sian billionaires, incl Dr M's sons, now poorer due to oil price slump

The US business magazine reported yesterday the net worth of the second son of former prime minister Tun Dr Mahathir Mohamad had plunged by RM1.8 billion in a 42 per cent drop-the biggest drop in percentage terms of anyone in Forbes' Malaysia's richest list this year-knocking him out of the billionaire ranks. Mokhzani is Malaysia's 26th richest person and a large investor in the region's biggest oil and gas services provider, SapuraKencana Petroleum.

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Oil Burns a Hole; Malaysia's Billionaires Reel As Ringgit Slips

On my radar are wealth creators, innovators and trendsetters. Sometimes I follow them and other times they follow me.

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Marketing and Advertising Agency Quattro Establishes Healthcare...

... and retain customers," said Boerger. "As one-to-one marketers, we operate across multiple channels including direct mail, print, television, outdoor and digital, as well as social and content marketing." Led by founders Dan Boerger, Tom McNamara and ...

http://ift.tt/1woFzAx

No Calls From Your Real Estate Radio Ads? This Clever Tip Will Change That

Last week I wrote a post center around direct mail , which is probably the #1 marketing tool for most investors. All the investors I talk to on a daily basis are using some form of direct mail.

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Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player. Valpak , which established itself as a direct mail leader over four decades with its coupon-stuffed envelopes, has introduced a new logo and positioning reflecting its place in a digital world.

http://ift.tt/1vwtVCJ

Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1DlL5mW

Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1Bn42Ib

Opinion: Overcoming the CMO 'credibility gap' as sales tracking gets harder

Let's say you get a direct mail package that offers you a new cell phone if you switch providers. In fact, the mailing reminds you that you wanted a new cell phone.

http://ift.tt/17ToDpI

MarketLive's Ken Burke to Speak at 2015 Bronto Commerce Marketing Summit

Ken Burke, founder and CEO of MarketLive, the leading technology platform for enabling Total Commerce for fast-growing retailers, is a featured speaker at the 2015 Bronto Commerce Marketing Summit. The Summit will be held March 2-5 in Miami, Florida.

http://ift.tt/1BldLik

A Busy Start to 2015 for Wilde Agency

Wilde Agency has announced three new account wins, two internal promotions, and a redesigned website. The new accounts are First National Bank of Omaha, the largest privately owned banking company in the United States and ranked one of Forbes magazine's "Best Banks in America" for four consecutive years; Yodle, a leader in all-in-one online marketing solutions; and MicroFinancial, a provider of equipment financing and leasing services to small businesses.

http://ift.tt/1w6BTO6

U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

http://ift.tt/1DehbAS

U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

http://ift.tt/1DNTXmm

True Incentive Helps Others Build Successful Businesses through Mentorship

Fort Lauderdale, FL, February 23, 2015 -- -- True Incentive believes a company's success can also be measured by how much time it spends helping others be successful. That's why they've joined ARDA-WIN Advantage, a women-centric group, that helps others to market and grow their businesses.

http://ift.tt/1w1kq9K

Prostate Cancer UK hunts for direct agency

... now seeking an agency with experience across a range of direct marketing and, in particular, direct response TV, direct mail and online. Working closely with the individual giving team and other key stakeholders, the agency will support Prostate ...

http://ift.tt/1zyODOG

"Softchoice Corporation - Strategic SWOT Analysis Review" now available at Fast Market Research

Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

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Advertising Sales Representative

Thank you for your interest in the Advertising Sales Representative. To begin the application process, please enter your information below.

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Industry Mailing Lists Updated and Verified to Meet Demand

... lists for all records categorized by SIC Code. Campaigns can be launched via email marketing, telemarketing or direct mail. To learn more about the company, call 877.440.3282. About Exact Data Exact Data is a Chicago-based multi-channel marketing ...

http://ift.tt/1CUA63o

Disrupt Your Business-Before Your Competitors Do

That was the sentiment three executives at analyst firm Sirius Decisions-Jason Helk, VP and group director; Jeff Lash, service director, product management; and Mark Levinson, service director, sales operations strategies-shared during a presentation at the most recent Sirius Decisions Summit. The reason for their assertion? Disruption.

http://ift.tt/1DzIVTg

Arandell Corp. Undergoes First Major Interior Remodel of Its Offices in More Than 34 Years

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

http://ift.tt/1FzmgqJ

Ben Carson hires fundraising adviser

Ben Carson is expanding his fundraising operation, bringing on a senior adviser with ties to Newt Gingrich to run his small-dollar fundraising efforts if he runs for president. Mike Murray, president and CEO of TMA Direct, a direct-mail firm that does work for conservative organizations and outlets ranging from the National Rifle Association to National Review, would oversee Carson's grassroots fundraising, if the retired neurosurgeon makes a play for the White House.

http://ift.tt/1FzxmvX

Youngevity International (YGYI) Announces Expansion into Kazakhstan

Youngevity's new office will provide a central location in Almaty that is fully equipped with a sales and distribution center to handle product ordering to delivery, a large conference room, customer service department, and a product showroom. "We are proud to open our first office in Kazakhstan, which is one of the largest international markets in the direct selling industry," said Steve Wallach, Youngevity's Chief Executive Officer.

http://ift.tt/1BqbBxa

Standard Register to Launch SMART Franchise Marketing at IFA Annual Convention

... Marketing provides franchisees with immediate access to a simple solution for ordering personalized marketing, direct mail, point-of-purchase signage and campaign materials in just the right amounts," said Shawn Dan, franchise solutions director, ...

http://ift.tt/1z261dr

Email Is a Relationship and a Conversation

... to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. How you can entice your customers to click through while encouraging them to share information ...

http://ift.tt/19BYlKh

7 Strategies for Improving Mobile Coupon Redemption Rates

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low.

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Experts from IWCO Direct Play Pivotal Role in Developing "The...

Digital inkjet technology is revolutionizing the printing industry, allowing for high-volume printing of highly personalized direct mail. But there is a lot that agency and in-house designers need to know in order to design effectively for the technology.

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For Spectrum Marketing, the Best Alternative to a New Heidelberg Is a Pre-Owned Heidelberg

... demands. The company's primary focus as an organization is the design, production and logistics related to direct mail marketing. It also provides a wide range of general commercial printing products, including brochures, catalogs, flyers and ...

http://ift.tt/1DrUvj5

Market Report, "MSC Industrial Direct Co., Inc. (MSM) - Financial and ...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

... stop you from pursuing the sale. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. In today's world, you need to think differently. If you're doing any of these things, it's ...

http://ift.tt/1AG2E2Z

Longtime DMA Prez Bob DeLay Dies at 96

... of commerce . "As president of DMA for an unprecedented 26 years, Bob's vision for direct marketing transcended direct mail to include all forms of marketing and advertising around the world," said Alliant CEO JoAnne Monfradi Dunn, current president ...

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Access to America's Most Influential Now Available from WIP Omnichannel

... With WIP Omnichannel these influential people can now be reached through digital display, mobile, video, direct mail and email. The WIP database was built with more than one billion points of "ground-truth" data associated with known individual ...

http://ift.tt/1vi9rO1

Data-Mail Grows New Applications in Full-Color Inkjet

MELVILLE, N.Y., Feb. 18, 2015 -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that Data-Mail, Inc. , a Connecticut-based direct mail production company has expanded its robust fleet of offset and digital printing equipment to include an Oce ColorStream 3900 full-color inkjet printing system, part of the Oce ColorStream 3000 Series . Founded in 1971 as a full service print and mail processing company, Data-Mail has grown to become one of the nation's largest direct mail companies, producing over five million mail pieces daily.

http://ift.tt/1MxeQ9n

Data-Mail Grows New Applications in Full-Color Inkjet

MELVILLE, N.Y., Feb. 18, 2015 -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that Data-Mail, Inc. , a Connecticut-based direct mail production company has expanded its robust fleet of offset and digital printing equipment to include an Oce ColorStream 3900 full-color inkjet printing system, part of the Oce ColorStream 3000 Series . Founded in 1971 as a full service print and mail processing company, Data-Mail has grown to become one of the nation's largest direct mail companies, producing over five million mail pieces daily.

http://ift.tt/1MxeQ9n

SteelHouse Reports a Fantastic Start to 2015 Thanks to Its Growing List of Top 1,000 Advertisers

Marketing technology company, SteelHousea announced at the eTail West Conference in Palm Springs that they achieved the aforementioned growth milestone due to a combination of newly on-boarded customers and increased budgets from existing customers, as the ROI-driven platform continues to exceed customer performance expectations. SteelHouse was founded by Mark Douglas, former Vice President of Engineering at the Rubicon Project, and has delivered a full end-to-end performance marketing platform; combining audience segmentation, multi-touch advertising, creative tools, and transparent reporting - all in a single platform.

http://ift.tt/1CI0tqL

Fosina Marketing Group - Hudson Valley DMA

... yet only 12% consider digital integration a top priority. Co-targeting online/offline is proving that direct mail prospects who receive display ads out-perform those who don't. Re-targeting web visitors in instantaneous as opposed to waiting weeks ...

http://ift.tt/1FpxA8L

Direct Mail

A credit card offer targeted at a specific consumer and sent through the mail. Direct mail credit card marketing tends to become more popular when the economy is performing well and credit is readily available, and less popular when the economy is performing poorly and issuers are reluctant to offer new credit.

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4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers. When you work in direct mail, like I do, it means spending some time defending your business.

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Why data quality is essential to your analytics strategy

... that the state of Georgia was its best market. With a new product coming out, it invested heavily in a targeted direct mail campaign, and only after the fact discovered that three-quarters of the postal addresses were bad. The campaign failed ...

http://ift.tt/1CEw2Sr

Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora... )--Saama Technologies, Inc. today announced Fluid Analytics Enginea , a highly flexible analytics technology that results in fast, measurable business outcomes exactl... First Data Chairman and CEO Frank Bisignano Announces $7 Million Partnership ... (more)

http://ift.tt/1vb3C4N

Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora...

http://ift.tt/1vb3BOj

Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora... )--Saama Technologies, Inc. today announced Fluid Analytics Enginea , a highly flexible analytics technology that results in fast, measurable business outcomes exactl... First Data Chairman and CEO Frank Bisignano Announces $7 Million Partnership ... (more)

http://ift.tt/1EJbTgm

Direct Response Media Group and Valpak of Canada Form Partnership to Expand Reach Throughout Canada

... expands our reach and allows us to help more Canadian businesses gain more customers and increase sales." Beyond direct mail, both companies have vast expertise in digital marketing and plan to combine expertise through the DRMG Digital division and ...

http://ift.tt/1AdVS0Y

Coastal Media Making Big Splashes in Auto Industry

... partnerships with more than 600 clients and affiliates, including ad agencies. Coastal Media offers expertise in direct mail, staffed events and sales event training from greeter to closer. A resurgence in the effectiveness of direct mail has become ...

http://ift.tt/1zidfes

Cabelas Upgraded to "Buy" by DA Davidson

Cabelas traded up 2.35% during mid-day trading on Friday, hitting $53.55. 1,328,827 shares of the company's stock traded hands.

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Kristin Naragon of Adobe: Traditional Email Solution Providers Aren't Cutting It With Marketers

Even in the age of social media, text messaging, chat and mobile apps, email is still the main channel marketers use to connect with customers and prospects on a large scale. But, according to a new study from Adobe, two-thirds of email marketers are unhappy with the service they are getting from their email solution providers.

http://ift.tt/1F5Q0LJ