A List Broker's Guide to Mapping Affluent Markets

Affluent consumers have always been one of the most elusive, and sought-after audiences for list brokers and marketing professionals. For over a century, the list brokers at WS Ponton have gathered the most pristine and exact marketing data on wealthy markets, and a lot has changed in 130 years! Here is a sample of the WS Ponton catalog from 1955 with a breakdown of New York City's most affluent markets .

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