About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.
http://ift.tt/1z63KiL
http://ift.tt/1z63KiL
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