The Variances of Viral

Mere hours after the Internet became an official public utility in the U.S ., the Web experienced two of the most sensationalized viral events so far this year; one in the form of two runaway llamas and another worldwide debate about a dress.These social media singularities represent the latest, and perhaps strongest, examples of social media's profound ability to generate awareness-quickly. Marketers have been courting virality since the advent of meme culture and social media but made little progress in establishing defined, surefire steps to create an Internet sensation.

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