Data-Driven Marketers: Mobile Is One Piece of the Story

Modern marketers are multichannel strategists, relying most heavily on email, direct mail and social media, according to a new report from the Direct Marketing Association, a trade association that helps advance data-driven marketing efforts. Sixty-five percent of marketers surveyed online by DMA from December 2014 to January 2015 use two or more media types in their marketing campaigns, with 44% reporting that they use three or more, according to DMA's 2015 Response Rate Report .

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