44% Of Marketers Using Three Or More Channels In Campaigns

According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more. Of the seven key channels examined , Email ranked at the top, with 83% of respondents reporting they used the channel in their marketing campaigns.

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