Acquiring and Reactivating new donors has become more challenging due to rising costs, declining response rates, over-saturated donor populations, and an aging donor base. Seem like a case for giving up? Never! In fact, despite forces working against new donor acquisition, never have there been more data-driven opportunities to help marketers and non-profits focus their efforts more wisely.
http://ift.tt/1EyTbKp
http://ift.tt/1EyTbKp
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