B.A. Burrito, La Crosse, Wisconsin, Partners with The BLU Group...

... We have always had very good success because we believe in sticking to the three most critical elements in direct mail: List, Offer, and Creativea and in that order regarding importance. Who says direct mail is dead? Nobody at The BLU Group ...

http://www.prweb.com/releases/2013/5/prweb10784705.htm

Mailbox: A case of 'if it ain't broke don't fix it?'

So Apple has decided to replace the faithful Orchestra with an entirely new tune altogether.

http://www.bizcommunity.com/Article/196/16/94265.html

Thomson Data's Customized Nurses Mailing List and Email List By SIC Code

... Our nurses database is absolutely accurate and we guarantee 90% delivery! NURSES MAILING & EMAIL DETAILS Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.prlog.org/12147986-thomson-datas-customized-nurses-mailing-list-and-email-list-by-sic-code.html

Google Eyes Brand Advertising For Its Next $30 Billion Opportunity

But it's not done yet. And display ads, those banners and video ads that underwrite most websites, are a much more competitive market than search ads, with Facebook , and a raft of ad tech companies all making plays to carve out big chunks of the market.

http://www.forbes.com/sites/roberthof/2013/05/31/google-eyes-brand-advertising-for-its-next-30-billion-opportunity/

Quad/Graphics Bolsters Direct Marketing Platform

... new regional commingling centers: A Midwest center in New Berlin, WI, and an East Coast center at its existing direct mail production plant in Westampton, NJ. The Midwest commingling center will start up this month in a 225,000-square-foot building ...

http://www.piworld.com/article/quad-graphics-add-two-regional-commingling-centers/1

Sales growth bonds the Top 500 specialty merchants

The specialty merchandise category of the Internet Retailer 2013 Top 500 Guide is a diverse collection of merchants that includes web sellers of party supplies, musical instruments, equestrian products and other product niches.

http://www.internetretailer.com/2013/05/30/sales-growth-bonds-top-500-specialty-merchants

Five Rules for Sales Letter Success

... you sat down at the keyboardand carefully and thoughtfully composed a letter just for him or her. Freelance direct mail writer Harry B. Walsh puts it this way, "The tone of a good direct mail letter is as direct and personal as the writer's skill ...

http://www.businessknowhow.com/directmail/salesletters/tips.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessnewsletter+%28Business+Know-How+Newsletter.+Ideas+to+market+and+manage+small+businesses.%29#a13

Do You Listen To Your Customers When They Speak With Their Data?

May 30, 2013 - BOHEMIA, N.Y. -- There isn't a day that goes by in our industry where an article on data crosses your screen or is found in a publication.

http://www.prlog.org/12147480-do-you-listen-to-your-customers-when-they-speak-with-their-data.html

Outlook Group Re-Certified as G7 Master Printer

... in the food and beverage, private label, personal care, consumer healthcare packaging, consumer products, direct mail and contract packaging markets with innovative packaging solutions including labels, shrink sleeves, folding cartons, flexible ...

http://www.packageprinting.com/article/outlook-group-packaging-and-printing-solutions-certified-g7-master-printer/1

eMedia - " Not All Media is Created Equal

... of advertising was more physical in nature. We bought space in the pages of newspapers and magazines. We sent direct mail and catalogs a illustrations and copy on paper that readers could hold and view for as long as they wanted. That benefit of ...

http://woodiq.com/Blogs/BlogDetails/tabid/270/ArticleId/2533/eMedia-Not-All-Media-is-Created-Equal.aspx

New Search Tool Feature from ListGuy.com Allows Clients to Search for ...

... of companies. They are trusted by more than 10,000 business owners for email marketing, telemarketing, and direct mail. This new search tool is one of many initiatives being introduced in the companies' redesign to better meet and exceed the ...

http://www.prweb.com/releases/2013/5/prweb10780448.htm

10 Ways to Improve Your Email Marketing

... on a regular basis. I usually track three metrics - net growth of my email list, net growth of email IDs for my direct mail file, and a steady increase in opens and clicks (as this implies some form of interest in my campaigns.) Create compelling ...

http://www.clickz.com/clickz/column/2271361/10-ways-to-improve-your-email-marketing

Tweet Dreams

... marketing efforts, on which some $170 billion per year is spent in America alone. A typical response rate on direct mail is just three percent, and for e-mail, just 0.1 percent. With online, the conversion rate is "a miniscule 0.01 percent. That ...

http://www.reveries.com/2013/05/tweet-dreams/

Most residents like life in St. Louis County, survey shows

... When asked how they'd like to know more about county government, the most popular category, at 34 percent, was direct mail. Social media got 7 percent. The area of county government that most people wanted to learn more about was the property ...

http://www.duluthnewstribune.com/event/article/id/268558/

Survey: Residents like it in St. Louis County

... When asked how they'd like to know more about county government, the most popular category, at 34 percent, was direct mail. Social media got 7 percent. (According to results, 9 percent said they weren't interested in learning any more about county ...

http://www.duluthnewstribune.com/event/article/id/268520/

Mudlick Mail Celebrates Best Sales Month in Company History in April

Mudlick Mail Celebrates Best Sales Month in Company History in April "Reaching this milestone shows that we've firmly established ourselves in the direct marketing industry as a company that offers comprehensive, user-friendly direct mail campaigns that produce real results," said Mudick Mail President Tim Ross.Mudlick Mail's campaigns are ... (more)

http://www.beaumontenterprise.com/business/press-releases/article/Mudlick-Mail-Celebrates-Best-Sales-Month-in-4556703.php

Mudlick Mail Celebrates Best Sales Month in Company History in April

"Reaching this milestone shows that we've firmly established ourselves in the direct marketing industry as a company that offers comprehensive, user-friendly direct mail campaigns that produce real results," said Mudick Mail President Tim Ross.

http://www.prweb.com/releases/2013/5/prweb10773116.htm

Is Your Email Attribution Model To Blame For Eroding User Experience?

Email drives sales. We know this already. How much sales it drives, however, is very often measured with a last-touch attribution model that has outlived its usefulness.

http://www.mediapost.com/publications/article/201333/is-your-email-attribution-model-to-blame-for-erodi.html

Media Alert: Melissa Data Unveils Three New Data Quality Solutions...

WHAT: Melissa Data , a leading provider of contact data quality, enrichment, and integration solutions, is exhibiting at the Internet Retailer Conference & Exhibition, showcasing three new Data Quality and Direct Marketing products that enhance both the online retailer and customer experience.

http://www.andhranews.net/Business/2013/MEDIA-ALERT-Melissa-Data-Unveils-Three-23340.htm

Exact Data ConsumerBase Adds B2B Availability to Do-it-Yourself Mailing List Builder, FastCount.com

We constantly listen to our clients' feedback and saw a need for users to narrow their target audience even further.

http://www.prweb.com/releases/prwebExactDataConsumerBase/FastCount-Business-Data/prweb10779241.htm

Reducing the rate of returns

Merchandise return rate is an important metric to online retailers, as it can indicate problems in web site content, customer service or fulfillment operations.

http://www.internetretailer.com/2013/05/29/reducing-rate-returns

Salmat Launches New Omni-Channel Marketing Platform Powered by Teradata Applications

... not only monitors data from digital services, but combines it with insights from traditional mediums such as direct mail to integrate marketing efforts and provide a consistent and highly relevant experience across channels," said Anson. The ...

http://www.prweb.com/releases/2013/5/prweb10778006.htm

5 Essential Functions for Every B2B Website

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients.

http://www.biznology.com/2013/05/5-essential-functions-for-every-b2b-website/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Biznology+%28Biznology+Daily+Blog%29

PcPools Announces It is an Authorized Dealer of VinylWorks Canada Pool...

PcPools, one of America's leading direct marketers of above ground pools and pool equipment, confirms that it is an authorized dealer for VinylWorks Canada in 2013.

http://www.prweb.com/releases/2013vinylworkspoolprods/pcpoolsauthorizeddealer/prweb10775040.htm

TECD Expected To Be Down Before Next Earnings Releases

BUYINS.NET / www.squeezetrigger.com is monitoring the performance of all stocks with earnings being released in the coming weeks and determining how the stocks have performed Before their last 12 quarterly, 6 quarterly and June earnings reports.

http://www.m2.com/m2/web/story.php/20133142937

The Magic Of False Logic by Bob Bly

False logic, a term coined by Michael Masterson, is copy that manipulates facts about a product.

http://www.examiner.com/article/the-magic-of-false-logic-by-bob-bly?cid=rss

Esselte Corporation - Strategic SWOT Analysis Review - New Market Research Report

Esselte Corporation is a manufacturer of office supplies. The company offers products in four different categories, namely, creative, tools, organizational solutions, and workspace products.

http://reports.pr-inside.com/esselte-corporation-strategic-swot-r3677837.htm

Omaha Steaks is more than a meat-and-greet business

If you think Omaha Steaks is just a company that sells steaks and gourmet frozen foods, you're only half right.

http://www.omaha.com/article/20130524/MONEY/705249944

NYSE Gainers Watch List: Delta Air Lines Inc. (NYSE:DAL), Alliance...

Growing Stock Report expands its NYSE Gainers Weekly Watch List adding Delta Air Lines Inc.

http://www.sbwire.com/press-releases/nyse-gainers-watch-list-delta-air-lines-inc-nysedal-alliance-data-systems-corporation-nyseads-and-cabelas-incorporated-nysecab-added-to-growing-stock-reports-nyse-gainers-watch-list-256654.htm

Romax Increase Donations For Less For Cranfield University School of Management

Romax, one of the UK's leading marketing communications specialists, today published another leading case study for personalized direct mail success with the Cranfield University School of Management, helping them save over 13.5% per issue on their Alumni Magazine.

http://www.prweb.com/releases/prweb2013/5/prweb10757710.htm

Movin' On Up: AccurateLeads Releases Enhanced New Residents List

... competitors . However, research conducted from Epsilon's Channel Preference Study indicates 62% of movers favor direct mail when receiving information about possible products and services. Whichever method marketers choose, the competition is fierce ...

http://www.prweb.com/releases/new/residents/prweb10755429.htm

John Cloyes Joins SMS Marketing Services, Inc.

... all the verticals in the marketing industry. SMS drives a wide range of services across channels including direct mail, email, mobile, display, and social media. Delivering authentic brand experiences that drive loyalty and employs customer ...

http://www.prweb.com/releases/2013/5/prweb10755625.htm

Account Supervisor Job

Job Title: Account Supervisor Job ID: 17961 Location: West Chicago, IL, US Full/Part Time: Regular/Temporary: Regular Line of Business: Epsilon About the Opportunity Applicant will work directly with Sales Execs, Creative Team and other Account Supervisors and occasionally the Client, in executing limited time frame direct mail sales events for ... (more)

http://jobview.monster.com/Account-Supervisor-Job-Job-West-Chicago-IL-US-122104848.aspx

New York Mint Celebrates the 60th Anniversary of Queen Elizabeth...

New York Mint announces U.S. exclusive The Royal Mint approved First Strikes coins in platinum, gold and silver commemorating the 60th Anniversary of Queen Elizabeth II's Coronation to the throne.

http://www.prweb.com/releases/2013/5/prweb10762969.htm

Behind Twitter's Savvy Embrace of TV

Internet companies for the past decade plus have looked at TV with a mix of envy and disdain.

http://www.digiday.com/brands/behind-twitters-savvy-embrace-of-tv/

Looking for more offline data for marketers -- in a online world

As an industry, "we are just scratching the surface," says Chris Scoggins, senior vp and general manager, DLX Platform for Datalogix, in speaking on a OMMA Data Driven Marketing panel.

http://www.mediapost.com/publications/article/201070/looking-for-more-offline-data-for-marketers-in.html

Military Times EDGE and G.I. Jobs Award Valpak as Best for Veterans

... committed to helping these men and women realize their dream of franchise ownership." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=2617249

Cross Media and Big Data: A Marriage Made in Heaven

... resulting in happier clients. Leveraging big data to drive cross media campaigns provides print, specifically direct mail, with a chosen seat at the marketing table. Using data, marketers are able to deliver more relevant experiences to target ...

http://www.myprintresource.com/article/10941521/cross-media-and-big-data-a-marriage-made-in-heaven

Parable's email service 're-engages' inactive customers

... , and to let your customer decide where and how they wish to respond. If the rising cost of printing and sending direct mail doesn't allow you to dig deep into your customer file, then sending emails is a great way to re-engage these customers."

http://www.christianretailing.com/index.php/newsletter/latest/25711-parables-email-service-re-engages-inactive-customers

New York Mint Celebrates the 60th Anniversary of Queen Elizabeth IIs...

New York Mint , a leading source and direct marketer of high-value collectible coins , was recognized as The Royal Mints exclusive U.S. distributor of First Strike gold, silver and platinum legal tender coins commemorating the 60th Anniversary of Queen Elizabeth IIs Coronation to the throne.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Celebrates-the-60th-Anniversary-of-Queen-Elizabeth-IIs-Coronation-With-a-Release-of-Exclusive-Coins-2616653

How To Transcend 'Above-The-Line' And 'Below-The-Line' Thinking

... have traditionally been at odds with the BTL direct marketers, who specialize in direct-response channels like direct mail and email. ATL advertisers have the influence and prestige associated with big-budget, top-of-the-funnel, awareness-driving ...

http://www.adexchanger.com/data-driven-thinking/how-to-transcend-above-the-line-and-below-the-line-media/

Going postal?

The newspaper business - both small and large papers - has sounded full-throated opposition this past month about a plan by the U.S. Postal Service to purposely entice advertising out of the newspaper so ads can be placed instead with USPS favored stakeholder Valassis Inc., which bought direct mail company ADVO in 2006.

http://laurinburgexchange.com/bookmark/20219210

12 Social Media Questions for a Real Direct Marketer

Social media raise a lot of questions for direct marketers, not the least of which is, "Is it really direct marketing?" Well, has some answers for you.

http://www.targetmarketingmag.com/article/12-social-media-questions-real-direct-marketer/1

Don't forget a channel in your multi-channel marketing plan

... and do business with, your company. Leslie Linevsky is acutely attuned to issues affecting internet business and direct mail. She connects with hundreds of marketing executives to develop, analyze and refine online marketing strategies. Leslie has ...

http://www.examiner.com/article/don-t-forget-a-channel-your-multi-channel-marketing-plan?cid=rss

How America by Mail became Catalogs.com: and a lesson for business owners on company names

... example. In 1994, we founded America by Mail. The company name spoke directly to what we did: traditional direct mail. Our business was exclusively print catalogs. Catalogs were printed by retailers, sent to consumers and mail order was big. America ...

http://www.examiner.com/article/how-america-by-mail-became-catalogs-com-and-a-lesson-for-business-owners-on-company-names?cid=rss

Marketing Trends Improve In Q1

A series of key performance indicators for marketers moved higher during the first quarter, a new report shows.

http://www.asicentral.com/asp/open/apps/news/industrynews.aspx?id=6296

[x+1] Selects Revolution Analytics to Power Next-Generation Predictive Optimization Engine

... a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable ...

http://eon.businesswire.com/news/eon/20130521005355/en/x1-Selects-Revolution-Analytics-Power-Next-Generation-Predictive

[x+1] Selects Revolution Analytics to Power Next-Generation Predictive Optimization Engine

... a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130521005347&newsLang=en&ndmConfigId=1000639&vnsId=41

SCM Associates Hires Longtime Romney Aide, Lou Tavares

... during which time he gained invaluable experience managing complex national operations, running digital, direct mail, and telemarketing programs, and creating marketing content in fast-paced, high-stakes environments. Most recently, Lou served as a ...

http://chelmsford.patch.com/blog_posts/scm-associates-hires-longtime-romney-aide-lou-tavares

Exact Data ConsumerBase Receives #1 in Data Card Quality for Seventh Straight Quarter

Exact Data ConsumerBase Receives #1 in Data Card Quality for Seventh Straight Quarter With a perfect score of 100, Exact Data ConsumerBase has been named Top List Manager in the 500+ data card category on NextMark's Data Card Quality Report for the seventh quarter in a row.Exact Data ConsumerBase provides multichannel direct marketing services ... (more)

http://www.beaumontenterprise.com/business/press-releases/article/Exact-Data-ConsumerBase-Receives-1-in-Data-Card-4531729.php

This Stock Is a Buy After Its Pullback

Vladimir is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.

http://beta.fool.com/zernov/2013/05/20/valueclick-is-a-buy-after-pullback/34226/?source=TheMotleyFool

Creative Director-Trade Books

Rodale Trade Books is seeking an innovative, forward-thinking Creative Director to join its rapidly evolving book division.

http://www.publishersmarketplace.com/jobs/view.cgi?job_no=9649

SproutLoud Named One of Gartner's 2013 'Cool Vendors'

... resellers. The SproutLoud platform supports email, social, local search, PPC advertising, traditional media and direct mail marketing, while providing robust capabilities for co-op fund management, list management, planning and co-branding. ...

http://www.prweb.com/releases/SproutLoudNamedCoolVendor/Gartner2013/prweb10728941.htm

Budco Acquires South Shore Venture Enterprises

... and Medicare Supplement plans. South Shore provides a turnkey system that includes end-to-end services, such as direct mail, customer care, data analysis and modeling and incentives. The company will continue to operate as South Shore under the ...

http://www.prweb.com/releases/2013/5/prweb10738687.htm

Out-of-the-Box Thinking

... I mean, hey, it could be chocolate or popcorn or a Harry & David fruit basket. Or, it could be a pretty cool direct mail piece-as was the case last week when I tore into the big, white box delivered by messenger from DirecTV. But not at first. I ...

http://www.dmnews.com/out-of-the-box-thinking/article/293862/

Harbor Island Development Corp. Announces Strong Response for the...

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130517005080&newsLang=en&ndmConfigId=1000639&vnsId=41

Budco Acquires South Shore Venture Enterprises

... and Medicare Supplement plans. South Shore provides a turnkey system that includes end-to-end services, such as direct mail, customer care, data analysis and modeling and incentives. The company will continue to operate as South Shore under the ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130517005051&newsLang=en&ndmConfigId=1000639&vnsId=41

SG360 Delivers Direct Marketing Solutions with the Oc ColorStream 3700

Canon Solutions America, Inc. , a wholly owned subsidiary of Canon U.S.A., announced that SG360A , a recognized national leader in the printing and producing of direct mail marketing, has installed an OcA ColorStream 3700 digital color printing system, part of the OcA ColorStream 3000 Twin Series.

http://www.myprintresource.com/press_release/10944407/sg360-delivers-direct-marketing-solutions-with-the-oc-colorstream-3700

Five Rules for Sales Letter Success

... you sat down at the keyboardand carefully and thoughtfully composed a letter just for him or her. Freelance direct mail writer Harry B. Walsh puts it this way, "The tone of a good direct mail letter is as direct and personal as the writer's skill ...

http://www.businessknowhow.com/directmail/salesletters/tips.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessnewsletter+%28Business+Know-How+Newsletter.+Ideas+to+market+and+manage+small+businesses.%29#a1

Billy And Caroline Giving Away Huge Kia Deals?

World's "#1 Kia Dealer" Spending Million On Promotions FORT MYERS, FL. -- William "Billy" Fuccillo and Caroline Renfro are probably Southwest Florida's most recognizable personalities, pitching cars hundreds of times daily on radio, TV, and through direct mail promotions.

http://swflorida.blogspot.com/2013/05/billy-and-caroline-giving-away-huge-kia.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SouthwestFloridaOnline-SundayMorningNews+%28Southwest+Florida+Online+-+Sunday+Morning+News%29

SG360 Delivers Direct Marketing Solutions with the Oc ColorStream...

Canon Solutions America, Inc. , a wholly owned subsidiary of Canon U.S.A., today announced that SG360 , a recognized national leader in the printing and producing of direct mail marketing, has installed an Oce ColorStream 3700 digital color printing system, part of the Oce ColorStream 3000 Twin Series .

http://postproduction.digitalmedianet.com/article/SG360176-Delivers-Direct-Marketing-Solutions-with-the-Oc233-ColorStream-3700-from-Canon-Solutions-America-Inc-2605661

Brentwood Associates Recapitalizes K-Mac And Paper Source

... extensive experience in areas such as: branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Since 1984,

http://www.macreportmedia.com/ViewSubmission.aspx?submissionRequest=22896

Worldata Launches LandingPageScore.com

Worldata , the leading data agency, today launched LandingPageScore.com , the only free industry wide tool to help marketers improve landing page response rates.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130515005255&newsLang=en&ndmConfigId=1000639&vnsId=41

Kaye-Smith Launches Branded Merchandise Research Site and Updated Company Website

... informational articles related to its capabilities, such as branded merchandise, statement processing, direct mail, marketing supply chain management and other topics of interest to the businesses they serve. We added a new section for ongoing blog ...

http://postproduction.digitalmedianet.com/article/Kaye-Smith-Launches-Branded-Merchandise-Research-Site-and-Updated-Company-Website-2599853

Vitamin Shoppe Receives New Coverage from Analysts at Tigress Financial

The firm set a "buy" rating on the stock. Shares of Vitamin Shoppe traded down 1.12% during mid-day trading on Tuesday, hitting $45.425. Vitamin Shoppe has a 52 week low of $43.16 and a 52 week high of $65.93. The stock's 50-day moving average is currently $48.81. The company has a market cap of $1.360 billion and a P/E ratio of 21.95. Vitamin ... (more)

http://www.americanbankingnews.com/2013/05/14/vitamin-shoppe-receives-new-coverage-from-analysts-at-tigress-financial-vsi/

US Marketing Solutions Offers Newly Qualified Leads at Market Leading Prices

... databases for companies with global ambitions. The databases can be provided for email, telemarketing or direct mail campaigns, and are regularly updated; the last update was in April 2013, ensuring all leads are current. The marketing lists offered ...

http://www.sbwire.com/press-releases/us-marketing-solutions-offers-newly-qualified-leads-at-market-leading-prices-251367.htm

Employ Both Push and Pull Marketing

... targeting to ensure you aren't wasting your paid impressions on non-qualified prospects. Case in point: While direct mail may seem outdated, it allows for unprecedented targeting by way of consumer buying patterns, community affiliations, product ...

http://www.memphisdailynews.com/news/2013/may/15/employ-both-push-and-pull-marketing/

Interline Brands, Inc. Scheduled to Present at Barclays High Yield...

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, announced today that management is scheduled to present at the Barclays High Yield Bond and Syndicated Loan Conference in Chicago, IL on Wednesday, May 22nd, at 11:30 a.m. Central ... (more)

http://www.globenewswire.com/news-release/2013/05/14/547094/10032555/en/Interline-Brands-Inc-Scheduled-to-Present-at-Barclays-High-Yield-Bond-and-Syndicated-Loan-Conference.html

New York Mint Introduces The Perth Mint Gold Koala

New York Mint , a leading source and direct marketer of high-value collectible coins, is The Perth Mint of Australia's exclusive U.S. distributor for the first ever 2013 2 oz.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Introduces-The-Perth-Mint-Gold-Koala-2599066

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

... across all other channels. In the end, the digital channels match email marketing matches advertising matches direct mail matches messaging at the point of pick-up (a phrase I just coined, mind you), and so on. At the end of the day, Wal-Mart's rise ...

http://blogs.imediaconnection.com/blog/2013/05/14/amazon-vs-wal-mart-how-online-strategy-can-meet-in-store-opportunity/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+iMediaConnection%2FBlogs+%28iMedia+Connection%3A+Blogs%29

Kaye-Smith Launches Branded Merchandise Research Site and Updated Company Website

... informational articles related to its capabilities, such as branded merchandise, statement processing, direct mail, marketing supply chain management and other topics of interest to the businesses they serve. "We added a new section for ongoing blog ...

http://www.prweb.com/releases/2013/5/prweb10700959.htm

4Cite Marketing and Belardi/Ostroy Team on Sales and Marketing of...

Genesis unites the deep transactional data set of Datalogix, a leader in retail database marketing and predictive analytics, and 4Cite's robust list fulfillment platform to provide retailers with highly targeted, purely incremental direct mail universes that drive more sales to improve ROI.

http://www.sys-con.com/node/2657563

New York Mint Introduces The Perth Mint Gold Koala

New York Mint , a leading source and direct marketer of high-value collectible coins, is The Perth Mint of Australia's exclusive U.S. distributor for the first ever 2013 2 oz.

http://www.prweb.com/releases/2013/5/prweb10729720.htm

Paramount Direct Marketing Announces the Registration Period Is Now...

Whether it is a tube of wrinkle-reducing cream or a bag of freshly roasted coffee that is being sent, taking advantage of this discount will certainly boost sales.

http://www.prweb.com/releases/2013/5/prweb10718083.htm

Tips for working with copywriters on marketing

Perhaps you're a small business getting ready to launch a marketing campaign. Or maybe, you're a solopreneur working hard to get your name out there, but have an overflow of work you can't handle without extra assistance.

http://www.bcbr.com/article/20130426/EDITION0806/130429931/-1/News

New York Mint Introduces The Perth Mint Gold Koala Proof

New York Mint , a leading source and direct marketer of high-value collectible coins, is The Perth Mints exclusive U.S. distributor for the 2013 2 oz.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Introduces-The-Perth-Mint-Gold-Koala-Proof-2597970

New York Mint Introduces The Perth Mint Gold Koala Proof

New York Mint , a leading source and direct marketer of high-value collectible coins, is The Perth Mint's exclusive U.S. distributor for the 2013 2 oz.

http://www.prweb.com/releases/2013/5/prweb10727145.htm

Jos A Bank Clothiers (JOSB) Issues Q1 Earnings Guidance

Jos A Bank Clothiers updated its first quarter earnings guidance on Monday. The company provided EPS guidance of $0.27-0.30 for the period, compared to the Thomson Reuters consensus EPS estimate of $0.46, AnalystRatingsNetwork.com reports.

http://www.americanbankingnews.com/2013/05/13/jos-a-bank-clothiers-josb-issues-q1-earnings-guidance/

Letters: Follow the money

Who's trying to kill Utah's delegate/convention system in favor of primaries? Follow the money.

http://www.deseretnews.com/article/765629455/Follow-the-money.html

Stamp Out Hunger food drive Feeding America's hungry - learn how you can help

... America, Publix, Valassis/Red Plum, Cox Target Media and its Valpak Direct Marketing Systems, the nationwide direct mail marketing firm, which promotes the drive on 40 million packets delivered to postal customers. The drive also relies on the ...

http://www.gilmermirror.com/view/full_story/22548585/article-Stamp-Out-Hunger-food-drive-Feeding-America%E2%80%99s-hungry---learn-how-you-can-help?instance=home_news_bullets

PCM PT Raised to $8.50 at Northland Securities

The firm currently has an "outperform" rating on the stock. Other equities research analysts have also recently issued reports about the stock.

http://www.americanbankingnews.com/2013/05/10/pcm-pt-raised-to-8-50-at-northland-securities-pcmi/

Finding Relevant Customer Benefits Lead to Better Conversion and Sales

... to tell your story. For example, in the first paragraph of the sales copy, or the teaser copy printed on the direct mail envelope, and even on the landing page, carefully convey the key benefit(s) to the reader. This is real power. Simply state ...

http://www.prlog.org/12135337-finding-relevant-customer-benefits-lead-to-better-conversion-and-sales.html

MarketLive Named as Finalist (Twice) in 2013 'Stevie'(R) Awards

MarketLive , the leading provider of eCommerce technology and services for high-growth merchants, has been twice named a finalist in the 2013 Stevie Awards - American Business Awards program -- and will ultimately be a Gold, Silver or Bronze Stevie Award winner in two separate categories.

http://www.marketwire.com/press-release/marketlive-named-as-finalist-twice-in-2013-stevier-awards-1789430.htm

George Lizama, CEO of Production Solutions, Honored as Northern Virginia 'Community Champion'

George Lizama, Founder and CEO of Tysons Corner-based Production Solutions , one of the largest direct marketing production and logistics management firms in the country, was bestowed the highest honor of "Community Champion" on May 3 before an audience of more than 500 at the Northern Virginia Family Service "Road to Independence" Gala.

http://www.prweb.com/releases/2013/5/prweb10719226.htm

Facebook's Power Editor offers marketers a new laser focus

Direct marketers have long been enamored by the power of market segmentation, and with algorithms that forecast outcomes of tactical campaigns.

http://www.bizjournals.com/southflorida/print-edition/2013/05/10/facebooks-power-editor-offers.html

A Quick Checklist For A Communications Champion In Hotels - Part Two | By L. Aruna Dhir

... sectors where there are designated departments handling collateral design and production, direct marketing, direct mail etc. But in hotels, it is you who are responsible for a lot of this work. So, please understand the 4 Ps of Marketing and 7 Cs of ...

http://www.hospitalitynet.org/news/154000320/4060636.html

BMDM spends $2M on charting new course for direct-mail firm

Chuck Barnett will consider 2013 a good year if Barnett Murphy Direct Marketing is able to maintain its 2012 revenue of $2.6 million.

http://www.bizjournals.com/orlando/print-edition/2013/05/10/bmdm-spends-2m-on-charting-new-course.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_19+%28Marketing+Industry+News%29

Striata UK announces PCI Compliance

Striata has announced its certification of the Payment Card Industry Data Security Standard , for its Grade 1 infrastructure in the UK.

http://www.bizcommunity.com/Article/196/16/93181.html

PcPools Celebrates Successful Campaign To Improve Position In Natural ...

PcPools, one of America's leading direct marketers of saunas, pool supplies for residential and commercial consumers, and residential spa supplies, is celebrating a successful campaign to increase its website homepage, department, and product page organic rankings.

http://www.prweb.com/releases/2013/5/prweb10720807.htm

PCM (PCMI) Posts Quarterly Results

PCM issued its quarterly earnings data on Thursday. The company reported $0.13 earnings per share for the quarter, beating the analysts' consensus estimate of $0.10 by $0.03, StockRatingsNetwork reports.

http://www.dailypolitical.com/finance/stock-market/pcm-pcmi-posts-quarterly-results.htm

Thank God Wanamaker Isn't Here to See This

John Wanamaker had no idea. The department store magnate's turn of the Century musing about not knowing which half of his advertising was wasted is the most trotted-out line in marketing.

http://www.dmnews.com/thank-god-wanamaker-isnt-here-to-see-this/article/292699/

Seasoned Direct Marketer, Wayne Heimbach, Joins Digital Dog Direct as ...

Leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, email messaging, and online marketing announced that Wayne Heimbach has joined the company as Director of Business Development & Client Relations.

http://www.prweb.com/releases/prweb2013/5/prweb10708477.htm

Vitamin Shoppe Rating Lowered to Underperform at Merrill Lynch

Vitamin Shoppe traded down 2.26% on Wednesday, hitting $44.21. Vitamin Shoppe has a 52-week low of $43.16 and a 52-week high of $65.93. The stock's 50-day moving average is currently $49.1. The company has a market cap of $1.322 billion and a price-to-earnings ratio of 22.39. Vitamin Shoppe last posted its quarterly earnings results on Tuesday, May ... (more)

http://www.americanbankingnews.com/2013/05/08/vitamin-shoppe-rating-lowered-to-underperform-at-merrill-lynch-vsi/

Stamp Out Hunger food drive in Loveland this Saturday

... America, Publix, Valassis/Red Plum, Cox Target Media and its Valpak Direct Marketing Systems, the nationwide direct mail marketing firm, which promotes the drive on 40 million packets delivered to postal customers. The drive also relies on the ...

http://www.lovelandmagazine.com/2013/05/stamp-out-hunger-food-drive-in-loveland-this-saturday.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LovelandMagazine+%28Loveland+Magazine%29

What Marketers Can Teach Each Other About Metrics

We've developed a bad habit in online marketing. All too often we think of direct marketing and brand marketing as entirely separate practices, complete with their own measurement models.

http://www.mediapost.com/publications/article/198996/what-marketers-can-teach-each-other-about-metrics.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29

Just for you! A so-so offer

Opening the mail to find a "preapproved" offer on a credit card can feel like being welcomed into an exclusive club with lots of benefits.

http://money.msn.com/saving-money-tips/post.aspx?post=5f8d79c1-f50e-4f58-831a-d8c10b9a5494

IWCO Direct Receives Two Awards for Commitment to Workplace Safety

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://www.piworld.com/article/iwco-direct-receives-industry-safety-leader-and-governor-s-safety-awards/1

10 eCRM opportunities for you to exploit

... and use that data to distribute your message through email marketing. Off the scale when you compare it with direct mail. In fact, potentially it's the affordability of it that has led to its overuse which when combined with under thinking, damages ...

http://www.thedrum.com/knowledge-bank/2013/03/04/10-ecrm-opportunities-you-exploit

Vitamin Shoppe Downgraded to "Underperform" at Bank of America

Shares of Vitamin Shoppe opened at 45.23 on Wednesday. Vitamin Shoppe has a one year low of $44.17 and a one year high of $65.93. The stock's 50-day moving average is currently $49.3. The company has a market cap of $1.352 billion and a P/E ratio of 22.39. Vitamin Shoppe last released its earnings data on Tuesday, May 7th.

http://www.americanbankingnews.com/2013/05/08/vitamin-shoppe-downgraded-to-underperform-at-bank-of-america-vsi/

Vitacost.com (VITC) Announces Quarterly Results

Vitacost.com announced its earnings results on Wednesday. The company reported EPS for the quarter, beating the Thomson Reuters consensus estimate of by $0.02, Stock Ratings Network reports.

http://www.dailypolitical.com/finance/stock-market/vitacost-com-vitc-announces-quarterly-results.htm

Huge rise in preapproved credit card offers

Opening the mail to find a "preapproved" offer on a credit card can feel like being welcomed into an exclusive club with lots of benefits.

http://www.marketwatch.com/story/just-for-you-a-so-so-offer-we-may-revoke-anyway-2013-05-07?siteid=rss&rss=1

What is Email Marketing?

... databases. A lot of business owners are turning to email marketing because it's cheaper than the traditional direct mail marketing and tends to show greater ROI. Most business owners hire a professional to help them through the process. Bulk email ...

http://www.examiner.com/article/what-is-email-marketing?cid=rss

Tips for working with copywriters on marketing

Perhaps you're a small business getting ready to launch a marketing campaign. Or maybe, you're a solopreneur working hard to get your name out there, but have an overflow of work you can't handle without extra assistance.

http://www.bcbr.com/article/20130426/EDITION0806/130429931/-1/sports

Big data gold isn't always where you would expect it

... campaigns. After using analytics to determine the right demographics, the company conducted a more targeted direct mail campaign and increased its response rate tenfold. That boosted revenue and cut marketing costs," the reports says. TCS also found ...

http://www.itworld.com/355503/big-data-gold-isnt-always-where-you-would-expect-it

Systemax Inc - 10-Q - Management's Discussion and Analysis of...

Forward Looking Statements This report contains forward looking statements within the meaning of that term in the Private Securities Litigation Reform Act of 1995 .

http://technews.tmcnet.com/news/2013/05/07/7118813.htm

RR Donnelley Awarded Multi-Year Multi-Million Dollar Agreement by AmeriMark

... Healthy Living, Time for Me, FeelGood Store, and Windsor Collection. Dr. Leonard's Healthcare Corp. is a leading direct mail marketer of affordable health and personal care products to a vast customer base. It features the Dr. Leonard's Healthcare ...

http://www.goprintandpromo.com/article/rr-donnelley-gets-multi-year-multi-million-dollar-contract-amerimark/1

Maileva teams up with Selectabase to revolutionise direct marketing

... so good that we are actually offering it to our customers too. SMEs, in particular, have been dissuaded to use direct mail because of the hassle and cost involved in creating a campaign. Typically, there are many suppliers to manage, from list ...

http://www.prlog.org/12132783-maileva-teams-up-with-selectabase-to-revolutionise-direct-marketing.html

When credit-card offers don't make the grade

Opening the mail to find a "preapproved" offer on a credit card can feel like being welcomed into an exclusive club with lots of benefits.

http://www.marketwatch.com/story/just-for-you-a-so-so-offer-we-may-revoke-anyway-2013-05-07

Internet Sales Tax Bill Passes US Senate

The US Senate on Monday approved a proposed sales tax law that pits large retailers such as Walmart against online marketers such as Ebay.

http://www.hispanicbusiness.com/2013/5/7/internet_sales_tax_bill_passes_us.htm

Thomson Data Offers Verified Finance and Banking Industry Professionals Mailing List

... are most likely to respond to your sales proposals. Finance and Banking Email and Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.i-newswire.com/thomson-data-offers-verified-finance/221769

Just for you! A so-so offer we may revoke anyway

Opening the mail to find a "preapproved" offer on a credit card can feel like being welcomed into an exclusive club with lots of benefits.

http://www.marketwatch.com/story/just-for-you-a-so-so-offer-we-may-revoke-anyway-2013-05-07?siteid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20marketwatch%2Fsoftware%20(MarketWatch.com%20-%20Software%20Industry%20News)

Open University awards ad account to Leagas Delaney

... l as tutorials, spends 2 million on above-the-line advertising in the UK. It also spends a significant amount on direct mail, directories, e-mail, SMS and third-party inserts.

http://www.brandrepublic.com/go/education/article/1100862/open-university-awards-ad-account-leagas-delaney/

What digital marketers can learn from DM

... to a survey last year by MailerMailer. With a renewed emphasis on better targeting and deeper personalisation, direct mail is once again in the spotlight. In the past, brands have all too often been accused of looking at direct mail in terms of ...

http://www.brandrepublic.com/go/print_mail_fulfilment/article/1070131/what-digital-marketers-learn-dm/

Magazine Cover Award Goes To Iconic Summary Of An Horrific Event

Magazine editors chose New York Magazine's November 12, 2012 cover illustrating Hurricane Sandy's horrors for the "Magazine Cover of the Year" in the seventh annual ASME Best Cover Contest.

http://www.prweb.com/releases/magazine-cover-of-year/award-2013/prweb10707644.htm

Moms Prefer Print for Mother's Day Gifts: Touch Your Mother's ...

... Businesses can give away notepads during in store Mother's Day events or include them as part of a branded direct mail campaign. Since mothers are sentimental by nature, they adore gifts that feature pieces of the past. Imagine the look on mom's ...

http://www.prweb.com/releases/2013/5/prweb10705363.htm

Interline Brands Announces First Quarter 2013 Sales and Earnings Results

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, reported sales and earnings for the fiscal quarter ended March 29, 2013.

http://www.globenewswire.com/news-release/2013/05/06/544794/10031394/en/Interline-Brands-Announces-First-Quarter-2013-Sales-and-Earnings-Results.html

Plano embroiled in protests against 150 proposed liquor stores

This billboard, located at the Dallas North Tollway and Trinity Mills Road in Dallas, began displaying Save Plano's anti-package liquor sales platform April 24.

http://www.pegasusnews.com/news/2013/may/06/plano-embroiled-protests-150-proposed-liquor/

ListGIANT.com Sponsors Mid-America Pinewood Derby for Third Consecutive Year

... the Mid-America Pinewood Derby this coming May. ListGIANT.com is a top provider of telemarketing lists and direct mail marketing lists. For more information on ListGIANT.com products and services, please visit http://www.listgiant.com or call ...

http://www.prweb.com/releases/2013/5/prweb10698479.htm

Association for Healthcare Philanthropy Chooses Marketing General...

... groups; and specialty hospitals. Marketing General Incorporated (MGI) has been appointed manager for the direct mail list of the Association for Healthcare Philanthropy (AHP), effective May 1. AHP is an international professional organization ...

http://www.prweb.com/releases/2013/5/prweb10699452.htm

Accelerate your success with focus

What's the "secret weapon" that IBM, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers use to make more money -- online and offline? It's not just social networking ... or mobile marketing ... or Big Data ... or list segmentation ... as effective as those marketing tools may be.

http://bly.com/new/index.html?p=881

Craig Simpson's Million-Dollar Direct Mail System Receives Rare And ...

Craig Simpson's Million-Dollar Direct Mail System Receives Rare And Raving Endorsement from Dan Kennedy, Direct Mail and Marketing Legend.

http://www.prweb.com/releases/prweb2013/5/prweb10702335.htm

Vibes Named a 'Cool Vendor in Mobile Marketing' by Gartner Research

Vibes, a mobile marketing technology leader , today announced it has been named a "Cool Vendor in Mobile Marketing " for 2013 by Gartner Research.

http://www.freshnews.com/news/793729/vibes-named-cool-vendor-mobile-marketing-gartner-research

Company Profile for PossibleNOW

PossibleNOW, headquartered near Atlanta, Georgia, is the trusted source for enterprise preference management and compliance solutions.

http://www.businesswire.com/news/topix/20130503005035/en

How Does Apple's New Mailbox Measure Up?

So Apple has decided to replace the faithful Orchestra with an entirely new tune altogether.

http://blogs.imediaconnection.com/blog/2013/05/03/how-does-apples-new-mailbox-measure-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+iMediaConnection%2FBlogs+%28iMedia+Connection%3A+Blogs%29

A 7-Point Spring Cleaning Checklist

People do spend some time tidying up their websites and marketing efforts. Yet, there always seems to be a few things they forget to clean up.

http://www.clickz.com/clickz/column/2265902/a-7point-spring-cleaning-checklist

Automobile and Consumer Mailing Lists Updated on Buy Quality Data

... and in turn maximizing return on investment. About Buy Quality Data Buy Quality Data provides multi-channel Direct mail marketing solutions with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer ...

http://www.pr.com/press-release/488927

RRD Awarded Agreement for AmeriMark and Dr Leonard's Healthcare

... Healthy Living, Time for Me, FeelGood Store, and Windsor Collection. Dr Leonard's Healthcare Corp. is a leading direct mail marketer of affordable health and personal care products to a vast customer base. It features the Dr. Leonard's Healthcare ...

http://www.piworld.com/article/rrd-was-awarded-agreement-for-amerimark-and-dr-leonards-healthcare/1

Locating the Mobile Customer

A 36-year-old real estate attorney with two kids is sitting in the bleachers of a baseball field in central New Jersey on a cool weekday evening in spring.

http://www.dmnews.com/locating-the-mobile-customer/article/290064/

Harbor Island Development Corp. Signs Exclusive Marketing Agreement...

... team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. This press release includes statements that constitute "forward-looking statements" within the meaning of the ...

http://www.businesswire.com/news/topix/20130502005416/en

Arandell Partners with Synapse to Help Catalogers Deliver Content Digitally

... database marketing, mobile solutions, logistics and consulting services to its clients in the retail and direct mail catalog markets. Arandell also offers an extensive range of services to assist their customers through the dynamic world of ...

http://www.piworld.com/article/arandell-partners-with-synapse-to-help-catalogers-deliver-digital-content/1

Facebook's mobile march continues

Facebook Inc. reported today that it generated $1.245 billion in advertising revenue in the first quarter, a 42.8% jump from $872 million during the same period in 2012 and a 6.3% dip from $1.329 billion in the fourth quarter of 2012 .

http://www.internetretailer.com/2013/05/01/facebooks-mobile-march-continues

Cabela's Inc. to Webcast its 2013 Annual Meeting of Shareholders

Cabela's Incorporated announced today it will provide a live audio and video webcast of its 2013 Annual Meeting of Shareholders on Wednesday, June 5, 2013, at 10:05 a.m. MT.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20130501005509&newsLang=en&ndmConfigId=1000639&vnsId=41

Mobile Ads Hit 30% of Facebook's Q1 Revenues - But At A Cost

's revenue growth, as ads on smartphones and tablets grew to 30% of revenues in the first quarter , up from 23% in the fourth quarter.

http://www.forbes.com/sites/roberthof/2013/05/01/mobile-ads-hit-30-of-facebooks-q1-revenues-but-at-a-cost/

Amazon Vs. Wal-Mart: How Big Data Will Bridge The Gap

... all other channels. In the end, digital channels will match email marketing will match advertising will match direct mail will match messaging at the point of pick-up -- and so on. Ultimately, Walmart's rise to online dominance will put its mastery ...

http://www.mediapost.com/publications/article/198104/amazon-vs-wal-mart-how-big-data-will-bridge-the.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29

Tuning In to Consumers with Targeted TV Ads

... but we'll soon see it expand to the point where brands can reach their audience via display, email, TV, and even direct mail in a carefully staged campaign.

http://www.dmnews.com/tuning-in-to-consumers-with-targeted-tv-ads/article/291340/

Anchor Software and Assurety Consulting Announce Partnership

Anchor Software announced that through its exclusive partnership with Assurety Consulting it now offers a complete Full Service IMb solution to meet the needs of direct mailers.

http://www.myprintresource.com/press_release/10931876/anchor-software-and-assurety-consulting-announce-partnership

Blue Wave Pool Products Commends PcPools' Consumer Education Efforts

PcPools.com's efforts to become a leading online resource for pool and spa owners has not gone unnoticed.

http://www.prweb.com/releases/prweb2013pcpoolspoollibrary/commendation/prweb10688974.htm

Paramount Direct Marketing Announces They Will Be Attending the Integrated Marketing Week Conference.

Paramount is excited to announce they will be attending the Integrated Marketing Week that is being held June 10-13 in New York City.

http://www.americanbankingnews.com/2013/04/30/paramount-direct-marketing-announces-they-will-be-attending-the-integrated-marketing-week-conference/

PCM Downgraded by Zacks to "Neutral"

They currently have a $7.80 target price on the stock. PCM traded down 1.63% on Tuesday, hitting $7.25. PCM has a 52-week low of $5.06 and a 52-week high of $9.11. The stock's 50-day moving average is currently $7.75. The company has a market cap of $83.1 million and a price-to-earnings ratio of 17.55. PCM last posted its quarterly earnings results ... (more)

http://www.americanbankingnews.com/2013/04/30/pcm-downgraded-by-zacks-to-neutral-pcmi/

A Direct Response to Engagement

Many B2C brands are exploring direct models today because the digital world has disintermediated traditional distribution channels and consumers can pretty much buy anything, anywhere, at any time.

http://www.dmnews.com/a-direct-response-to-engagement/article/290483/