How America by Mail became Catalogs.com: and a lesson for business owners on company names

... example. In 1994, we founded America by Mail. The company name spoke directly to what we did: traditional direct mail. Our business was exclusively print catalogs. Catalogs were printed by retailers, sent to consumers and mail order was big. America ...

http://www.examiner.com/article/how-america-by-mail-became-catalogs-com-and-a-lesson-for-business-owners-on-company-names?cid=rss