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Wednesday, May 1, 2013

Amazon Vs. Wal-Mart: How Big Data Will Bridge The Gap

... all other channels. In the end, digital channels will match email marketing will match advertising will match direct mail will match messaging at the point of pick-up -- and so on. Ultimately, Walmart's rise to online dominance will put its mastery ...

http://www.mediapost.com/publications/article/198104/amazon-vs-wal-mart-how-big-data-will-bridge-the.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29

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