... and use that data to distribute your message through email marketing. Off the scale when you compare it with direct mail. In fact, potentially it's the affordability of it that has led to its overuse which when combined with under thinking, damages ...
http://www.thedrum.com/knowledge-bank/2013/03/04/10-ecrm-opportunities-you-exploit
http://www.thedrum.com/knowledge-bank/2013/03/04/10-ecrm-opportunities-you-exploit
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