Parable's email service 're-engages' inactive customers

... , and to let your customer decide where and how they wish to respond. If the rising cost of printing and sending direct mail doesn't allow you to dig deep into your customer file, then sending emails is a great way to re-engage these customers."

http://www.christianretailing.com/index.php/newsletter/latest/25711-parables-email-service-re-engages-inactive-customers