What digital marketers can learn from DM

... to a survey last year by MailerMailer. With a renewed emphasis on better targeting and deeper personalisation, direct mail is once again in the spotlight. In the past, brands have all too often been accused of looking at direct mail in terms of ...

http://www.brandrepublic.com/go/print_mail_fulfilment/article/1070131/what-digital-marketers-learn-dm/