John Wanamaker had no idea. The department store magnate's turn of the Century musing about not knowing which half of his advertising was wasted is the most trotted-out line in marketing.
http://www.dmnews.com/thank-god-wanamaker-isnt-here-to-see-this/article/292699/
http://www.dmnews.com/thank-god-wanamaker-isnt-here-to-see-this/article/292699/
No comments:
Post a Comment