7 Musts for Online Behavioral Advertising

As I noted in last month's column , consumer trust is vital to the work we do as marketers. Without that trust, our industry would cease to exist.

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True Incentive Brings Smiles to Travelers and Children

Fort Lauderdale, FL, November 28, 2014 -- -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives. What many don't know about is the company's ongoing support of Operation Smile.

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Blitz Lead Manager and Best Rate Referrals Integrate, Merging Quality...

Leads from Best Rate Referrals can now drop into Blitz mortgage software automatically to streamline your sales and follow up process. Integrating with best Rate Referrals allows our mutual customers to respond faster to new inbound prospects, and saves them the time and hassle of manually distributing leads to sales producers.

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Global Graphics Software and Delphax Technologies Form Strategic Relationship

November 26, 2014 - Global Graphics, a developer of software platforms for digital printing, digital document and PDF applications, and Delphax Technologies, a global provider of high-speed digital printing equipment, has announced a strategic relationship under which Global Graphics' Harlequin technology will power Delphax's next generation of products, the first of which is the elan 500 cut-sheet inkjet press capable of printing at speeds of up to 500 A4/Letter images per minute. Steve Hubbard, vice president sales and marketing at Delphax, commented, "Delphax has a long and successful history of integrating Global Graphics RIP technology into our products.

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Junk mail ban would cost N.J. 'tens of thousands' of jobs, direct mailers claim

A new bill proposed by a South Jersey legislator would create a "do not mail" list so New Jersey residents can avoid having their mailboxes stuffed with junk mail. Industry groups are organizing to lobby against the bill, which has yet to be formally introduced in the state Assembly.

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True Incentive Brings Smiles to Travelers and Children

According to Christina Lopez, Director of B2B Marketing, "We believe that every child deserves access to safe, quality surgical care and a future filled with hope." True Incentive , a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives.

http://ift.tt/1uF8FmU

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .

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Three trends driving IT sales at Tech Data for Christmas and beyond

With Black Friday and the holiday shopping season upon us, Bob Dutkowsky , CEO of Tech Data Corp., has some ideas about what's going to be flying off the shelves in the next few weeks. Tech products that can be used anywhere without being tied to a fixed location top his list, followed by devices that talk to each other and are part of the Internet of Things, and then by products that provide security for all the other devices.

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Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try. Despite all their supposed paranoia over being tracked in retail locations via cell phones, some 60% of shoppers open and engage with beacon-triggered content in stores, according to a new study from Swirl Networks .

http://ift.tt/1zVtKi7

Fluent Survey: US Consumers Say They'll Spend Less This Holiday Season

Survey finds that consumers will spend less on gifts and travel; fewer than 10% say they'll shop on their mobile devices. Our survey findings suggest that there is still a lot of room for improvement when it comes to building mobile shopping experiences.

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USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, says Megan J. Brennan . To that end, the USPS needs to concentrate on direct mail and package delivery, says the first female postmaster general who will take over after Patrick R. Donahoe retires on Feb. 1 .

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Can You Prove the Value of Marketing to the C-suite?

... marketing has always been that it's highly accountable. You spend the money to create a campaign (whether via direct mail, email, telephone, pay-per-click ads, or what have you), and you can see clearly how that converts and how those conversions ...

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Can You Move Beyond the Marketing Campaign?

This is the second question in the series.] Since the earliest days of direct marketing - and brand marketing, for that matter - efforts have been measured in the pseudo-military terminology of "the campaign." You have an objective, a plan, the resources to implement it, and you attack.

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If Online Marketing Isn't One of Your Priorities, Read This

I'm a tech, social media and environmental addict. I've also written for many major publishers such as National Geographic, Technorati and The Huffington Post.

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SeeThruEquity Issues Update on Youngevity International, Highlighting Record Revenues

NEW YORK, NY / ACCESSWIRE / November 25, 2014 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced that it has issued a 3Q14 update on Youngevity International, Inc. , a fast-growing, innovative, multi-dimensional company that is a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels. The update note is available here: YGYI 3Q14 Update .

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KREA Enhances Network Capabilities with Clavister

KREA is utilising two Clavister W3 appliances to create a fail-safe network structure in order to develop and support its patent pending rule based bulk e-mail sending algorithm over Software Defined Networks.

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KREA Enhances Network Capabilities with Clavister

KREA is utilising two Clavister W3 appliances to create a fail-safe network structure in order to develop and support its patent pending rule based bulk e-mail sending algorithm over Software Defined Networks. The deployment has enabled KREA to maximise network speed and availability, significantly reducing network outages, while also expanding its capabilities to support connection to over 300 IP addresses simultaneously with no impact on connection speed.

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Cabela's to Close Thanksgiving Day

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, will uphold the company's tradition of closing its U.S. retail stores and business offices on Thanksgiving Day. "It has been a long-standing tradition at Cabela's to respect the Thanksgiving holiday and ensure our employees can enjoy this time with their families," said Tommy Millner, Cabela's Chief Executive Officer.

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Cabela's Offering Black Friday Giveaways

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, will celebrate Black Friday by welcoming customers with games, entertainment, activities and more than $600,000 in giveaways across the company's participating U.S. retail locations. The first 600 customers, ages 18 and older, in line at a participating U.S. Cabela's store Friday morning will receive a mystery envelope containing information about their gift.

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Debbie Mayo-Smith: Is your marketing focus incorrect

... a website that is optimized for search engine ranking. Your staff networking; joining associations; sending out direct mail. I hope that you have a strategy in place that will ensure all this time, energy and money will pay off in the future if ...

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I Used to Write Off Wholesaling: Here's What Changed My Mind

... and they had a lot less risk. It takes a lot of work to wholesale that many properties. It takes a lot of direct mail, a lot of follow up, great staff working for you and a great system. The funny thing is, I have most of those things already in ...

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New Report Available: Interline Brands, Inc. - Strategy and SWOT Report

Interline Brands, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360deg view of the company.

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Limitless Communications: Cross-Channel Marketing Expected to Grow in 2015

... marketing in their business strategy by connecting with their consumers and clients through one-to-one meetings, direct mail and online communications. This helps Limitless Communications to offer a more personalised and supreme customer service. By ...

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SteelHouse Wins Two 2014 MarCom Gold Awards

Marketing technology company, SteelHousea has been selected to receive two MarCom Gold Awards for both the SteelHouse website launched in February of this year and Holiday Online Marketing Guide released in September. SteelHouse creates their Holiday Marketing Guide to help marketers maximize marketing performance during the holiday season.

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Marketing in 2014: Crisis or Breakthrough?

This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? I started out in the world of marketing more than 20 years ago.

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The 'Clairvoyance by Mail' Scam

Google any of the businesses and self-declared psychics named in a federal lawsuit Wednesday and you get a page full of warnings calling them scammers and charlatans. But then these frauds weren't targeting anyone as smart as you.

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Elena Scotti/The Daily BeastThe - Clairvoyance by Mail' ScamMeet the...

Google any of the businesses and self-declared psychics named in a federal lawsuit Wednesday and you get a page full of warnings calling them scammers and charlatans. But then these frauds weren't targeting anyone as smart as you.

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Baker Goodchild invests in new Bizhub Pro C6000L

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has made further investment in additional new printing equipment, adding to its expanding plant list to meet the growing requirements and demands of its customer base. The latest purchase of an additional Konica Minolta Bizhub Pro C6000L, a second machine, joins an earlier investment in a Bizhub Pro C6000L, which was purchased in April this year, as Baker Goodchild continues to grow and expand.

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Arandell Chairman Don Treis Sells Company to President Brad Hoffman, Other Members of Management

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

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DMA vs. Brohl path to SCOTUS

... a federal decision would supersede what many call " Amazon laws " enacted at the state level. (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Study Shows MCH Strategic Data Leads in K-12 Marketing Data

... a year, click here. MCH Strategic Data compiles comprehensive K-12 marketing databases, and provides email, direct mail, telemarketing, online, social media, and geospatial marketing solutions focused on more than 5 million K-12 educators. With the ...

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Big Data's Latest Conquest: Real Estate

... to let users-who also include brokers, investors, and attorneys-to increase targeting and response rates on direct mail campaigns, according to RealtyTrac. Information available includes property type, sales history, financing details, occupancy ...

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Psychic Mail Fraud Schemes Shut Down

According to the complaints, the defendants operate two mail fraud schemes in which they send solicitation letters purportedly written by world-renowned psychics to consumers through the U.S. mail. The first scheme, operated by Destiny Research Center and the Canadian company Infogest Direct Marketing, sends direct mail solicitations allegedly written by psychics Maria Duval and Patrick Guerin.

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Study Shows MCH Strategic Data Leads in K-12 Marketing Data

... About MCH Strategic Data MCH Strategic Data compiles comprehensive K-12 marketing databases, and provides email, direct mail, telemarketing, online, social media, and geospatial marketing solutions focused on more than 5 million K-12 educators. With ...

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Justice Department Files Enforcement Actions to Shut Down 'Psychic' Mail Fraud Schemes

... The first scheme, operated by Destiny Research Center and the Canadian company Infogest Direct Marketing, sends direct mail solicitations allegedly written by psychics Maria Duval and Patrick Guerin. The second scheme, operated by Christine Moussu ...

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Are Your Churn Metrics So 2002? Why Happy Customers Can Be Your Best Investment

Remember the flip phone you had back in the day? It was a revelation. It was also a single purpose tool for making and receiving calls.

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12 Ways to Get Leads

Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients. Sometimes it seems like you've tried everything and it's not enough.

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Attorney General warns of Super Bowl rental scams

Attorney General warns of Super Bowl rental scams PHOENIX -- Attorney General warns of Super Bowl rental scams Check out this story on azcentral.com: http://azc.cc/1uRcvhC Businesses are promising Arizona homeowners that they can make thousands of dollars renting their homes out during Super Bowl XLIX in Glendale Feb. 1. But the Arizona Attorney General's Office warned consumers Wednesday to be wary of rental scams and con artists looking to take advantage of eager renters. Authorities say advertisements are popping up on the internet, on street signs, in direct mailers and on flyers left at homes from businesses claiming they have tenants lining up to rent homes throughout Phoenix.

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Ways To Save Money In Your Direct Marketing Campaigns

There are various ways in which you can actually save up to 40% of your marketing expenditure and maintain or improve results. You need to take some time and think about what you can do to optimize direct marketing campaigns.

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Data Driven : 4 Key Elements Needed to Understand How Data Metrics Create Value

For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems and drive all kinds of marketing initiatives. However, we also operate in a business environment and have to ultimately answer the question of value.

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Dan Arel Joins Fluent as General Manager of CPG Channel Sales

Dan's creativity, problem solving, and experience managing performance-focused advertising programs for global brands will be a tremendous asset to our CPG channel growth strategy. Fluent, the industry leader in customer acquisition, today announced the appointment of Dan Arel as General Manager of CPG Channel Sales.

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Mailing Pros, Huntington Beach, CA, Meets the Demand of the Political ...

November 19, 2014 - MCS Inc. is pleased to announce that Mailing Pros of Huntington Beach, CA, has recently acquired the MCS Eagle FlexPrint inkjet printer. Mailing Pros is a full service mail house, providing design, database, lettershop, variable data printing, EDDM, fulfillment and other services.

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Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark Inc. , a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing its involvement with Li-Lac Chocolates in revamping their direct mail strategy for the upcoming holiday season. With three locations in Manhattan, NY, Li-Lac Chocolates is a premier retail gourmet chocolatier.

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Digital Planet wins E-commerce Leader Assegai Award

Digital Planet, South Africa's leading e-commerce and logistics solution partner, was honoured with the E-commerce Leader Award at the Assegai Awards last week. Presented at a Gala dinner held at Shine Studios in Braamfontein on 6th November, the event brought together the leading agencies and brands of South Africa.

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Exact Data Updates its Research Mailing Lists, Adds Records to Increase Deliverability

Research mailing lists are always in high demand ...more money has opened up to spend on various research efforts. We want to make sure our records are as plentiful as possible to offer an extensive list of qualified leads Exact Data finishes its latest round of database updates to add records to its Research Mailing Lists .

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US credit card issuers accelerate EMV chip promotion

The firm said it has observed dramatic increases in direct mail acquisition offers promoting microchip-enabled credit cards, known as EMV, since the beginning of 2014, and expects this trend to continue. Competiscan said that EMV mentions within direct mail acquisition pieces from issuers surged from under 3% of all credit card estimated mail volume in the first quarter of 2014 to more than 33% in the third quarter.

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VeraCore Software Solutions Appoints Erika Youmans Director of Client Services

VeraCore Software Solutions, Inc. is pleased to announce the appointment of Erika Youmans to the position of Director of Client Services. In this role, Ms.

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"I need you"

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . But they're being corrupted by the ease of reach and the desire by some organizations to grow at all costs.

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Wilde Agency Honored with Silver Award at the DMA International Echo Awards

Wilde Agency won the Silver Award at the DMA International ECHO Awards this week in the Financial Products and Services category. The ECHO Awards honor exceptional creativity, marketing strategy, and response results.

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The Grizzled Pro Speaks

... were like an earthquake in the biz world: (1) If you had a pitch that worked to existing targeted lists (direct mail and magazine) you now could reach nearly every single prospect who existed, globally. Instead of only being able to reach those ...

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How To Spin Stories That Make Your Company Attractively Human

... in a willing suspension of disbelief. Over the years, we've learned that this approach works especially well in direct mail letters where you can use it to create a link between the reader and the ostensible writer of the letter. For example, in a ...

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Will beaconing go the way of QR codes?

... to use them. Advertisers stuck QR codes on locations that were next to impossible to scan - not only on ads and direct mail pieces, but on bumper stickers and the backs of moving buses, outdoor boards along the Interstates, on airborne banners - ...

http://ift.tt/1xFsWhN

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

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New Market Report: Tech Data Corporation (TECD) - Financial and Strategic SWOT Analysis Review

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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Every reader can WIN cash prizes every week*

... from Sunday 23rd Saturday December. Bonus tokens are available, on the Independent.ie Facebook page or through a direct mail to previous promotion entrants of Independent Newspapers (Ireland) Ltd. Only official entry forms will be accepted. Each ...

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Donahoe Resigns; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

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Is your brand's email marketing campaign ready for the holidays?

... to specific personas, but save your dollars by using a similar design as your email template. Or, maybe it's a direct mail piece that points customers to a 2014 holiday landing page, the same one you're pairing with email, with altered messaging. ...

http://ift.tt/1EDpwfT

True Incentive Executive Team Boasts High Client Retention Rates

FORT LAUDERDALE, FL, November 14, 2014 /24-7PressRelease/ -- True Incentive, a Florida based company providing custom direct marketing solutions is comprised of a seasoned team of leaders which boast high client retention rates. The company offers solutions based on clients' geographic, demographic and budget objectives.

http://ift.tt/14lkE4i

Helping without giving

... and overhead. So start compiling a master list of all the appeals you get between now and early January-by direct mail, by email, by phone. Next to the name of each organization, put a (1) beside all those you know you really believe in and are ...

http://ift.tt/114tBwx

Press release distribution, EDGAR filing, XBRL, regulatory filings

Third Quarter 2014 Highlights Compa... )--eMagin Corporation , the leader in the development, design and manufacture of Active Matrix OLED microdisplays for high resolution imaging products,... )--Retrophin, Inc. today reported its financial results for the quarter ended September 30, 2014. "The successful re-launch of Thiola and accelerated uptake to... )--The Board of Directors of RenaissanceRe Holdings Ltd. announced today a quarterly dividend of $0.29 per common share.

http://ift.tt/1EIJKaa

Press release distribution, EDGAR filing, XBRL, regulatory filings

Third Quarter 2014 Highlights Compa... )--eMagin Corporation , the leader in the development, design and manufacture of Active Matrix OLED microdisplays for high resolution imaging products,... )--Retrophin, Inc. today reported its financial results for the quarter ended September 30, 2014. "The successful re-launch of Thiola and accelerated uptake to... )--The Board of Directors of RenaissanceRe Holdings Ltd. announced today a quarterly dividend of $0.29 per common share.

http://ift.tt/1xxjwnJ

Youngevity International, Inc. (YGYI) Reports Record Q3 2014 Revenues

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, today reported financial results for the third quarter of 2014. "We will continue to seek both organic and strategic investment opportunities and believe that these initiatives will provide sustainable long-term growth for the Company."

http://ift.tt/1xx6MgV

Waste Management to recycle campaign signs, mailers

Now that another political season has come to an end, Waste Management of Nevada encourages the community to recycle political signs, collateral materials, and direct mailings received throughout the campaign season. Waste Management will accept campaign signs at the Waste Management Recycling Center at 1100 E. Commercial Row in Reno, Monday through Friday, from 8 a.m. - 12 p.m. and 12:30 - 4:30 p.m. Before dropping the signage off at the Waste Management Recycling Center, please remove any posts, stakes, frames or backing materials, along with staples, nails and zip ties from the signage.

http://ift.tt/1zR8Un4

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

... to specific personas, but save your dollars by using a similar design as your email template. Or, maybe it's a direct mail piece that points customers to a 2014 holiday landing page, the same one you're pairing with email, with altered messaging. ...

http://ift.tt/14hEDkh

Credit Card Issuers Accelerate Promotion of EMV Chip Technology in...

With the October 2015 deadline for conversion to the EMV chip technology system less than a year away, banks and issuers are ratcheting up promotion of EMV enabled cards through enhanced customer communication and a shift in messaging within their credit card acquisition efforts. Chicago-based Competiscan has observed dramatic increases in direct mail acquisition offers promoting microchip-enabled credit cards, known as EMV, since the beginning of 2014, and expects this trend to continue.

http://ift.tt/1wsQylH

Where to Find Paid Writing Assignments

... channels (examples: e-newsletter, sign up for a free report followed by a series of emails, sales copy, direct mail, social media, etc.) And, if you're looking at magazines and associations in your niche, look for people advertising and exhibiting ...

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MarketLive and Berkshire Blanket Jointly Win 2014 WebAward for...

MarketLive, the leading Total Commerce platform for high-growth merchants, and Berkshire Blanket, the industry leader in textures and technologies for blanket and throw fabrics, were selected joint winners of the 2014 WebAward for Outstanding Achievement in Retail Web Development. The two companies were awarded the prize for their work in developing Berkshire Blanket's commerce website.

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True Incentive Executive Team Boasts High Client Retention Rates

PRLog - Nov. 13, 2014 - FORT LAUDERDALE, Fla. -- True Incentive, a Florida based company providing custom direct marketing solutions is comprised of a seasoned team of leaders which boast high client retention rates.

http://ift.tt/10ZZo1z

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark Inc. , a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing its involvement with Li-Lac Chocolates in revamping their direct mail strategy for the upcoming holiday season. Macromark Inc., One of the Top Direct Mail and Targeted List Brokers in the U.S., Assists Li-Lac Chocolates with Holiday Season Direct Marketing We at Macromark encourage anyone in the Manhattan area for the holidays to stop by any of the three Li-Lac Chocolates locations.

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This Governor-Elect Got Direct

... but also to build an engaged audience that the campaign could call to action offline. One of the reasons that direct mail was downplayed in the campaign was that it's difficult to track resulting actions, or even individual voters, through the ...

http://ift.tt/1sHHyIm

Exact Data Finalizes its Newest Upgrade to Append Pet Owner Mailing...

The data broker wraps up its latest database upgrade to increase number of records for its Pet Owner Mailing Lists. Pet owners are extremely loyal and prove to be great consumers when it comes to their pets.

http://ift.tt/1tJwsld

4INFO and Nielsen Collaborate to Launch 4INFO's TruViewa ...

... product - AdHaven Bullseye - enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to ...

http://ift.tt/14cXT28

Mortimer Harvey reels in five Assegai Awards

... for Art Direction for an Absa Private Banking Employee campaign. The agency also achieved a Bronze Award in the Direct Mail: Addressed Campaigns category for the British Airways Credit Card launch and a Leader Award for the Virgin Money WTF (Why The ...

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Sirius Suffers Another Legal Setback

... see used cars coming in its more marketing treatments, right. It's how many e-mails you send out, it's how many direct mail pieces go out, it's how many outbound telemarketing calls go out and that gets captured our sales and marketing line. The ...

http://ift.tt/1ywyedG

Waste Management of Nevada Accepting Campaign Signage, Mailers for Recycling

From Waste Management of Nevada: As another political season comes to an end, Waste Management of Nevada encourages the community to recycle political signs, collateral materials and direct mailings received throughout the campaign season. "We encourage residents to recycle all of the political materials possible," said Sarah Polito, Waste Management of Nevada spokesperson.

http://ift.tt/10SyubU

Brewer Direct Goes Goodwill Hunting and Gets a Big One

The agency of record appointment consolidates all direct mail and digital fundraising responsibilities with the shop, whose client roster includes numerous charities across the United States. Brewer Direct will focus first-year efforts on new creative and media strategies to boost donor acquisition as well as cultivation.

http://ift.tt/1xIZcyP

Youngevity International (YGYI) Launches Global Banking Platform with ...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced that it has entered into a $2.5 million revolving line of credit agreement with Wells Fargo Bank, National Association, the Company's principal banking partner, to finance working capital. "We look forward to a fruitful banking partnership with Wells Fargo and believe the credit line will provide us with improved financial flexibility to support our various growth initiatives in international markets and strategic acquisitions."

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study reveals that the ... )--Murad, Inc. announced today that Elizabeth Ashmun has joined the Murad Family as Chief Marketing Officer, overseeing all global marketing. )--LogicMonitor releases JMX Command Line Tools - for free.

http://ift.tt/1GLpWox

John T. Spitznagel Has Been Recognized by America's Registry of Outstanding Professionals

... 2005 and 2010, Top 50 Best Companies to Work For, 2004, ESP and Winner of the Direct Marketing Association Best Direct Mail Campaign. His leisure time is spent swimming, fishing and sailing. The Bio of the Year is awarded to the one individual who ...

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Kristi Boutique playing in the big leagues

That may not sound unusual since the American retail industry devotes millions of dollars, untold hours of employee time and all sorts of clever ideas to bring shoppers in on the day after Thanksgiving - or even on the holiday itself. But those crowds typically bypass small retailers and small businesses, to the point that when American Express began marketing the Saturday after Black Friday as "Small Business Saturday" in 2010, the idea was embraced enthusiastically and continues to pick up momentum.

http://ift.tt/1uWnIyF

Two bad marketing decisions may have cost the Democrats Iowa

... invested media dollars to reach them through the wrong advertising medium. Specifically, they chose to use direct mail, which is much better at efficiency than effectiveness. While those two words sound similar, and both are good things to achieve, ...

http://ift.tt/1sxACNK

The Supply Side: Wal-Mart helps Nutrisystem push diabetic food box

Editor's note: The Supply Side section of The City Wire focuses on the companies, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is managed by The City Wire and sponsored by Propak Logistics.

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Dell Leverages APIs to Create Cloud Marketplace

While most people think of Dell as a manufacturer of PCs and servers, it's also a direct marketer of a broad range of third-party products and services in competition with rivals such as CDW and PC Connections. Looking to take that competition to another level, Dell just announced it is beta testing a Dell Cloud Marketplace through which it is reselling infrastructure-as-a-service offerings from Amazon Web Services , Google and Joyent.

http://ift.tt/1tVz577

PR Communications Assistant: Training, Public Relations, Marketing

... in a friendly, courteous, and professional manner while responding to their questions or concerns. Unlike direct mail or telemarketing, our representatives will develop a rapport with a prospective customer and address their specific needs with the ...

http://ift.tt/1tUN6lF?

Is Your Marketing View too Narrow?

One aspect of keeping our readers updated on the latest in marketing is attending conferences. Lots of them.

http://ift.tt/1typsaY

AdSoft Direct Releases Case Study to Show How Successful Banks Are...

... team, agents, franchises, or office locations. From product sheets personalized with local contact information, direct mail postcards and enveloped letters, to email blasts, corporate-approved social media posts and branded merchandise AdSoft Direct ...

http://ift.tt/1ATkejU

Director of Equipping and Membership Position

... to create future targeted marketing campaigns. The Director will strategize new and creative ideas within direct mail, social media and email to help IRFA achieve participation and financial goals. Ongoing duties will include fulfillment, marketing, ...

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AdSoft Direct Releases Case Study to Show How Successful Banks Are...

AdSoft Direct provides tools to create, manage and deliver engaging, 1-to-1 personalized marketing programs that deliver 2000:1 ROI. We take great care in managing prospect lists and cleansing data using our 12-step process to ensure industry-leading deliverability on direct mail campaigns.

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Vitamin Shoppe Downgraded by Goldman Sachs

They currently have a $48.00 price target on the stock, down from their previous price target of $49.00. Goldman Sachs' target price would suggest a potential upside of 2.92% from the company's current price.

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Exact Data Cleans its Retail Mailing Lists in Newest Data Hygiene Practice

The direct marketing firm finishes its most recent data update, cleaning its retail mailing list in time for the holidays. The holiday season is hands down the busiest time of year for the retail industry.

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Bill Yawman - Senior Director of Circulation and Audience Development

Bill Yawman joined the Los Angeles Times in 2010 and serves as Senior Director of Circulation and Audience Development. He is responsible for home delivery and paid digital subscription acquisition and retention, strategic business intelligence and sales channel marketing.

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Fosina Marketing Group 2014 Direct Marketing Club of NY 2014 Silver Apple Corporate Award Winners

PRLog - Nov. 7, 2014 - DANBURY, Conn. -- Fosina Marketing Group started to take shape as Jim Fosina, Founder and CEO began anticipating what would become a major shift in consumer purchase behavior as e-commerce made its debut.

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All the 2014 Assegai Awards winners

The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.

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A winning combination of Science and Art

On Thursday evening the Southern African Direct Marketing Association Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg. One of the big winners on the night was Lesoba Difference which won a number of awards, including three golds and the SAPO Nkosi Award for its Direct Mail: Addressed Campaigns: Nedbank Brighter Tomorrow Personal Loans Campaign.

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12 Ways to Get Leads

Small business owners who feel stuck when it comes to lead generation can use these 12 ideas to find new ways to get more clients. Sometimes it seems like you've tried everything and it's not enough.

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Why Is Data So Boring to Marketers?

Direct marketers have an advantage over many other marketers in that they know measurement matters. So why does data bore marketers, asks The Business of Database Marketing covers all the bases for the typical business reader.

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Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Toronto-Based Prospect Media and Stratafly Merge in Response to...

... online. Data includes top sales areas; coupon redemption rates; store locations; competitor locations; flyer, direct mail, door hang card coverage areas; and areas with the most sales potential for their business. "We custom-built Flytime for each ...

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All Republicans Ran and Won as Born-Again Conservatives

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg . The author of ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Dolly Parton's holo... )--The Vermont Teddy Bear Company, the nation's largest producer of handcrafted teddy bears, is showing its patriotic colors with the introduction of a new line of limit... )--FUND A db x-trackers MSCI EM Asia Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD40.6637 NUMBER OF SHARES IN ISSUE A 18,520,583 CODE A )--Research and Markets has announced the addition of the "China Geothermal Power - Market Analysis and Fo... )--FUND A db x-trackers MSCI Emerging Markets Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD39.7969 NUMBER OF SHARES IN ISSUE A 70,979,771 CODE A )--FUND A db x-trackers MSCI USA Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD50.5855 NUMBER OF SHARES IN ISSUE A 28,268,454 CODE A XMUS GR )--FUND A db x-trackers MSCI World Index UCITS ETF DEALING DATE A 4-Nov-14 NAV PER SHARE A USD44.3395 NUMBER OF SHARES IN ISSUE A ... (more)

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Valpak Print and Digital Expands in Dallas

... with the rest of our Valpak network. We are confident that he will take his expanded A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The scope and breadt... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Research and Markets: Global State of the LTE Advanced Market and Future Prospects Report 2014 with Free Copy of 5G Companies and Solutions: State of the Market and Technology 2014 )--Research and Markets has announced the addition of the "LTE Advanced 2014: State of the Market and Future P... )--BDO USA, LLP, one of the nation's leading professional service organizations, today announced a major expansion of its Midwest presence through the addition of more than 3... )--Stratasys Ltd. , a leading global provider of 3D printing and additive manufacturing solutions, today launched six PolyJet 3D printers w... )--At EuroMold 2014, Stratasys Ltd. will be launching an unprecedented 11 high-performance 3D printers and materials.

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Youngevity International (YGYI) Announces Official Grand Opening in Russia

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced the grand opening of its new distribution and sales support center in Moscow, Russia. A ribbon cutting celebratory event held on November 1, 2014 welcomed key leaders and distributors to inaugurate the opening of Youngevity's first office in Russia.

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Youngevity International (YGYI) Announces Official Grand Opening in Russia

A ribbon cutting celebratory event held on November 1, 2014 welcomed key leaders and distributors to inaugurate the opening of Youngevity's first office in Russia. In order to support this growing market, Youngevity's new office will provide a central location in Moscow that is fully equipped with a sales and distribution center to handle product ordering to delivery, a large conference room to hold distributor education and training sessions, customer service desks, and a product showroom.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The scope and breadt... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services.

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How the Lame Democrats Blew It

It's not that the Republicans won the Senate. The Democrats lost it, by being afraid to have a strong message and motivate their voters.

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Columbia voters reject Proposition 2

Columbia voters on Tuesday rejected a proposition that would have increased development fees in the city and tie them to the number of vehicle trips that developments create. Proposition 2 would have created different levels of fees for residential construction and for low-impact and high-impact commercial construction.

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Not Your Daddy's Database Manager: KBM Group Wants To Be A Strategic Partner

... to shift into a major ad tech player. As VP of Acxiom's global agency, he cut his teeth integrating email and direct mail into databases. "My responsibility at Acxiom was in the deployment of email and direct mail to the platform as well as ...

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Exact Data Updates its B2B Database, Adding Records to Government Mailing Lists

Updating our lists is a top priority, especially when the specific lists are growing in popularity. Government mailing lists are huge right now and we wanted to make sure we had premium information for our clients focusing on this group Exact Data finished its most recent database update, targeting its B2B Database and specifically focusing on its Government Mailing Lists .

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Qualifying Prospects With the MAD-FU Formula

As fond as I am of Denny, I must warn you to ignore this advice because, as it happens, every person who asks you for help is not a potential customer or client. In fact, very few of them are.

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DMA2014: E-commerce Is Moving Faster Than You Are a " Catch Up

It may have been too much for direct marketers to ingest at once - more of an entire pizza, instead of just a slice. At Slide 26 of 56 , out came the graphs and charts during " E-commerce: The Crucible of Customer Engagement ."

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Vitamin Shoppe Cut to Hold at Deutsche Bank

They currently have a $43.00 price objective on the stock, down from their previous price objective of $50.00. Deutsche Bank's price target suggests a potential downside of 5.97% from the company's current price.

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Get up. Get out. Election day.

To address the obvious reaction right off the bat yes. For the core audience of Hot Air, comprised of the kind of people who wake up in the morning and start their day by looking at web sites which traffic almost exclusively in politics, you don't need to be reminded to vote.

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Lessons Learned From 10 Terrific Tweets

Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts.

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Maponics Introduces International Postal District Boundaries through TomTom Partnership

Easy to Use Product Provides Postal Boundaries for 39 Countries in Europe, South America, the Middle East, Africa, and Asia. "The partnership with TomTom allows Maponics to apply our market knowledge in mining TomTom's expertise in mapping to create application-ready products.

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5 Innovative and Effective Tools to Direct Marketing

This webinar presented the 5 key tools in developing and executing an effective direct mail marketing program through new interactive technologies.

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Early Voting Push Backfires on Co Dems

... According to reports filed with the Federal Election Commission, the Colorado Republican Committee paid direct mail vendor Majority Strategies more than $500,000 in the month of September to send out direct mailers to Republicans of all propensities ...

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Online marketers want business regulated [Egypt Independent]

A number of online marketers have demanded legislative regulation for their business, noting that Egypt remains among the Middle East's biggest five, and the world's biggest ten, markets. Haldon Aren, managing director at Malaysian online marketing group, Qnet, said that direct marketing companies have been seeking a legislative framework that governs their booming activities over the past years.

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Marketers' Greatest Big Government Threat: Being the Boogieman

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Images Agency St Louis Hosts Acumen Entertainment Partners Saturday November 8th

Theo Swerissen is a manager for Acumen Entertainment Partners management company. Theo will address Images Agency in St Louis this Saturday, November 8th to offer advice and insights into the entertainment industry.

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Stretch The Boundaries Of The Mid-Funnel

... little could be done to engage with individual consumers as they moved through consideration and into decision. Direct mail was used to target individuals who we believed were in-market, but that medium is now in decline. Email and display were used ...

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Don't Bet On A Quick Rebound For Cabela's

Outdoor sporting goods retailer Cabela's has struggled to find profit growth in FY2014, hurt by a weak sales performance for its catalog/direct sales operation. With management recently lowering its profit forecast for the remainder of the current fiscal year, there is little momentum to drive a higher market valuation at Cabela's.

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Carper Says Postal Reform Can Be Passed in Lame Duck Session

The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent. In a podcast airing today on dmnews.com , Sen. Tom Carper said he thinks that it's eminently possible that the Postal Reform Act he coauthored with Sen.Tom Coburn can be passed in the lame duck Senate session that will commence following tomorrow's midterm elections.

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Sen. Tom Carper On Passing Postal Reform This Year

The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session. : Hello, everyone, and welcome to DC Direct, where we talk to movers and shakers in Washington about issues affecting direct marketers.

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Direct Mail Advertising Services Procurement Category Market Research ...

Buyers of direct mail advertising services have strong negotiation power, but service prices are projected to rise as businesses begin spending more on advertising. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Direct Mail Advertising Services in its growing collection of procurement category market research reports.

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