... unprecedented. CMOs have always had to adapt as new technologies and opportunities emerged. Radio, TV, and direct mail all caused seismic shifts in the marketing world. Digital is ultimately just one more (multifaceted) channel for delivering ...
http://www.mediapost.com/publications/article/202492/the-digital-cmo-myth-or-reality.html
http://www.mediapost.com/publications/article/202492/the-digital-cmo-myth-or-reality.html
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