Parsing Adobe's Neolane Buy: What's The Use Case?

... algorithms on top of Neolane's open architecture to run analysis on channel-specific campaigns, such as direct mail, email, and SMS. Because Neolane is connected to the "customer record," or CRM data, it's also able to measure customer interactions ...

http://www.adexchanger.com/marketing-automation-2/parsing-adobes-neolane-buy-whats-the-use-case/