Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting

... today, buying media in TV, radio, or print isn't conducive to sophisticated targeting or personalized messaging. Direct mail and telemarketing presented the opportunity to move beyond mass advertising, allowing for tailored messages, and ...

http://www.clickz.com/clickz/column/2277416/better-mobile-insights-transcending-demographics-and-raising-the-standard-of-audience-targeting