Testing is a valuable and essential part of any direct response campaign. It eliminates mistakes like choosing the wrong medium, a poor list, and inaccurate market assumptions that direct marketers have been known to make.
http://www.examiner.com/article/testing-direct-mail-9-steps-to-take-before-committing-to-any-product?cid=rss
http://www.examiner.com/article/testing-direct-mail-9-steps-to-take-before-committing-to-any-product?cid=rss
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