... responses to calls for action - from leads, to sales, to audience engagement on a measured scale. So a direct mail piece that is entered may exist (and be judged) alongside entries that represent Web sites, search campaigns, mobile apps, call center ...
http://www.targetmarketingmag.com/blog/judging-2013-echos-a-view-data-driven-marketings-best
http://www.targetmarketingmag.com/blog/judging-2013-echos-a-view-data-driven-marketings-best
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