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Friday, June 28, 2013

Learn To Solve Any Business Challenge Using Creativity

There is no need, no service, no asset, no skill imaginable that cannot be accessed through creativity.

http://www.forbes.com/sites/patrickhull/2013/06/28/learn-to-solve-any-business-challenge-using-creativity/

Parsing Adobe's Neolane Buy: What's The Use Case?

... algorithms on top of Neolane's open architecture to run analysis on channel-specific campaigns, such as direct mail, email, and SMS. Because Neolane is connected to the "customer record," or CRM data, it's also able to measure customer interactions ...

http://www.adexchanger.com/marketing-automation-2/parsing-adobes-neolane-buy-whats-the-use-case/

You Can't Hide From These Prying Eyes

... Just open your mail any day; chances are good you'll have more junk mail-the corporations prefer to call it "direct mail"-than anything else. Check your email; if you're not being spammed hourly, you are probably one of the few people in the U.S. ...

http://dissidentvoice.org/2013/06/you-cant-hide-from-these-prying-eyes/

NAStar's MailNotes now without USPS surcharge

The Digital CMO: Myth Or Reality? ...Read more

... unprecedented. CMOs have always had to adapt as new technologies and opportunities emerged. Radio, TV, and direct mail all caused seismic shifts in the marketing world. Digital is ultimately just one more (multifaceted) channel for delivering ...

http://www.mediapost.com/publications/article/202492/the-digital-cmo-myth-or-reality.html

Strategic Consultant, Sr Job

... teams. In that role s/he will: * Lead the collection of all relationship marketing data (focusing on e-mail, direct mail, and mobile) needed for operational reporting and impact analysis, partnering with Epsilon campaign management teams and third ...

http://jobview.monster.com/Strategic-Consultant-Sr-Job-Job-Wilmington-DE-US-123318039.aspx?rje=0

Music Gateway Improves Artists' Global Reach by Integrating with...

Music Gateway, a pioneering web platform for artists, studios and collaborators who wish to seek out new professional partnerships, recently launched the http://www.musicgateway.net site.

http://www.prweb.com/releases/2013/6/prweb10880737.htm

Thursday, June 27, 2013

Adobe Thunders Into the Marketing Cloud Wars

The consolidation among marketing vendors continues. Just weeks after CRM vendor Salesforce.com announced the approximate $2.5 billion purchase of email marketing services provider ExactTarget, digital marketing and digital media solutions provider Adobe Systems today announced that it has entered into a definitive agreement to acquire Neolane for ... (more)

http://www.dmnews.com/adobe-thunders-into-the-marketing-cloud-wars/article/300829/

Music Gateway Improves Artists Global Reach by Integrating with...

Music Gateway, a pioneering web platform for artists, studios and collaborators who wish to seek out new professional partnerships, recently launched the http://www.musicgateway.net site.

http://postproduction.digitalmedianet.com/article/Music-Gateway-Improves-Artists-Global-Reach-by-Integrating-with-International-Payment-Processing-Services-of-PacNet-and-Chexx-Inc-2679921

Adobe buys Paris company to deliver consistent digital marketing messages

Adobe Systems Inc. is spending $600 million in cash to buy a Paris-based company that helps companies provide a consistent marketing message over a wide range of voices -- from direct mailers to social media.

http://www.contracostatimes.com/business/ci_23555347/adobe-buys-paris-company-deliver-consistent-digital-marketing

The Sustainability Case for Pouches

Consumer product packaging has undergone scrutiny since the very beginning of the green movement.

http://www.gcimagazine.com/business/manufacturing/packaging/The-Sustainability-Case-for-Pouches-209730681.html

Testing direct mail: 9 steps to take before committing to any product

Testing is a valuable and essential part of any direct response campaign. It eliminates mistakes like choosing the wrong medium, a poor list, and inaccurate market assumptions that direct marketers have been known to make.

http://www.examiner.com/article/testing-direct-mail-9-steps-to-take-before-committing-to-any-product?cid=rss

FTC Big Wig Wants Consumers to 'Reclaim Their Names'

Julie Brill, the Federal Trade Commission commissioner most closely involved with privacy issues, yesterday called for a "comprehensive initiative" she dubbed "Reclaim Your Name" that would give consumers more knowledge of and control over personal data that companies use to market to them.

http://www.dmnews.com/ftc-big-wig-wants-consumers-to-reclaim-their-names/article/300770/

What's all the fuss about mineral makeup?

Love 'em or leave 'em seems to be the response to mineral makeup, but next-generation formulas mean it's time to mine deeper into the appeal of these polarising products.

http://www.nzherald.co.nz/viva-magazine/news/article.cfm?c_id=533&objectid=10892873&ref=rss

FTC Wants You to 'Reclaim Your Name' from Corporate Big Data Collectors

... of us and distributing those profiles for years. They're the reason you receive certain advertisements through direct mail, e-mail and on your computer screen. Many congressional leaders, along with President Obama, have called for updates to U.S. ...

http://zone.tmcnet.com/topics/articles/343802-ftc-wants-to-reclaim-name-from-corporate-big.htm

New York Mint Receives a Visit from the Recently Auctioned #1 Greatest U.S. Coin

New York Mint , the worlds leading source and direct marketer of high-value collectible coins , hosted the extremely rare 1913 Liberty Head Nickel at their headquarters in Minneapolis, Minnesota on Tuesday.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Receives-a-Visit-from-the-Recently-Auctioned-1-Greatest-US-Coin-2678090

Mortgage broker agrees to pay largest ever 'Do Not Call' fine

The Federal Trade Commission says it's reached a $7.5 million settlement with a mortgage broker that it accused of calling more than 5.4 million phone numbers listed on the National Do Not Call Registry.

http://www.inman.com/wire/mortgage-broker-agrees-to-pay-largest-ever-do-not-call-fine/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inmannews+%28Inman+News+-+Headlines%29

How integrated marketing can connect with next generaton of college students

... why is it so important anyway? Isn't it enough that we're already communicating with prospective students via direct mail, email, websites, and other channels? Although many institutions are engaging prospective students across multiple media ...

http://www.universitybusiness.com/article/how-integrated-marketing-can-connect-next-generaton-college-students

7 steps to a better B2B landing page

... they should experience a seamless flow from one to the other. The outbound message-whether a SEM ad, an email, a direct mail piece or even a print ad-should act like the teaser, to motivate the recipient to click or type in the landing page URL. The ...

http://www.biznology.com/2013/06/7-steps-to-a-better-b2b-landing-page/

10 Steps To Internet Marketing Success by Bob Bly

... e-mail marketing, banner advertising, co-registrations, affiliate marketing, search engine optimization, direct mail and e-zine advertising. Step 10: The key to success is to try a lot of different tactics in small and inexpensive tests, throw out ...

http://www.examiner.com/article/10-steps-to-internet-marketing-success-by-bob-bly?cid=rss

Thomson Data Offers Exclusive SAP Users List

... ROI), while offering you choice lists of the top 10000 SAP users in the world . SAP Mailing List Details Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.prlog.org/12164640-thomson-data-offers-exclusive-sap-users-list.html

New York Mint Receives a Visit from the Recently Auctioned #1 Greatest...

New York Mint , the world's leading source and direct marketer of high-value collectible coins , hosted the extremely rare 1913 Liberty Head Nickel at their headquarters in Minneapolis, Minnesota on Tuesday.

http://www.prweb.com/releases/2013/6/prweb10874880.htm

Maple Syrup Processing Plant Uses Garon Products Inc.'s Food Safe ...

A maple sugar processing facility recently completed new construction to house their main sugar production room and tank room for sap production.

http://www.prweb.com/releases/2013/6/prweb10869594.htm

Paramount Lists Announces New Segments From American Transactional Buyers File

Paramount is excited to announce new segments that are now available from the American Transactional Buyers database.

http://www.prweb.com/releases/2013/6/prweb10868941.htm

Wilde Agency Wins 21 Awards at 32nd Annual NEDMA Awards

... across a wide range of categories and channels including Interactive Online Video, Interactive Banner Ads, Direct Mail Dimensional, Best Blog Copywriting and Integrated Campaigns. They recognized work from clients such as Eaton Vance, the Boston ...

http://www.prweb.com/releases/2013/6/prweb10873191.htm

The Fat Middle

... effectively buy ad space without knowing what's available and how much it costs. Other media channels, such as direct mail, have published prices for mailing lists, right down to audience targeting. You want to reach people who have bought something ...

http://www.adexchanger.com/data-driven-thinking/the-fat-middle-and-other-programmatic-direct-myths/

Hyatt Hotels Combines Facebook With Snail Mail

... the tech vendor's mobile app - available on iPhones for the first time today - to push the postcards. "Most direct mail is boring stuff," said Matt Brezina, CEO of Sincerely, which owns Postagram. "What we are doing is different because it's ...

http://www.adweek.com/news/technology/hyatt-hotels-combines-facebook-snail-mail-150791

Wednesday, June 26, 2013

Tea Party Patriots Do Some Splainin

... activists. Essentially Mr. Norman and Cleta Mitchell , whom I will get to next, educated me on the realities of direct mail and telemarketing fund raising. You have to spend a lot up front to build the donor list. TPP Inc breaking even early with ...

http://www.forbes.com/sites/peterjreilly/2013/06/26/tea-party-patriots-do-some-splainin/

Online/Offline Integration Strategies for Nonprofits Presented in...

... instead of a novelty," said Dean Schulhof, CEO of Brickmill. "Organizations shouldn't discount the benefits of direct mail in the midst of the online marketing frenzy, because direct mail still accomplishes specific goals that online doesn't ...

http://www.prweb.com/releases/2013/6/prweb10870527.htm

PcPools Announces It Is An Authorized Dealer of Smartpool Pool...

PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, announces that it is an authorized dealer for Smartpool .

http://www.prweb.com/releases/2013pcpoolsdealesmartpool/poolproducts/prweb10869652.htm

Overdrive Interactive Wins Big at 2013 NEDMA Awards

I am so honored to work with such a talented team and I am grateful to our clients for giving us the opportunity to do great work for them.

http://www.prweb.com/releases/2013/6/prweb10870137.htm

Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting

... today, buying media in TV, radio, or print isn't conducive to sophisticated targeting or personalized messaging. Direct mail and telemarketing presented the opportunity to move beyond mass advertising, allowing for tailored messages, and ...

http://www.clickz.com/clickz/column/2277416/better-mobile-insights-transcending-demographics-and-raising-the-standard-of-audience-targeting

Life Insurance Direct Marketing Association Releases Agenda And...

','', 300)" onmouseout="hideddrivetip()">FACT CHECK ; Congress: No special deal on health insurance They'll lose federal employees program and go to the exchanges [Florida Times Union] - 10th Annual LIDMA Fall Meeting & Showcase to be held at the Balboa Bay Club in Newport Beach, CA from September 22 to September 25, 2013 ATLANTA, GA -- The Life ... (more)

http://insurancenewsnet.com/innarticle/2013/06/25/life-insurance-direct-marketing-association-releases-agenda-and-speaker-list-for-2013-fall-meeting-showcase-a-385519.html?pressreleases

Tuesday, June 25, 2013

Ballantine's New Case Study Highlights Direct Mail Success of Ploughshares

Ballantine has just published a new blog post documenting the success experienced by a direct mail campaign for Ploughshares, the professional Literary Magazine at Emerson College.

http://www.prweb.com/releases/2013/6/prweb10864073.htm

New York Mint secures 3-piece Gold Kangaroo, Koala and Kookaburra Proof Set from Perth Mint

New York Mint , the worlds leading source and direct marketer of high-value collectible coins , has secured the world exclusive on 250 First Struck 3-piece half ounce Gold Kangaroo, Koala and Kookaburra Complete Proof Set from Perth Mint as part of the Discover Australia program.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-secures-3-piece-Gold-Kangaroo-Koala-and-Kookaburra-Proof-Set-from-Perth-Mint-2671672

How Other People's Facebook Data Profiles You

In a classic Friday-afternoon news dump, Facebook quietly admitted last week that it had publicly disclosed the private data of six million members - by accident.

http://www.livescience.com/37713-facebook-other-peoples-data.html

06/25/13 Comprehensive Real-Time News Feed for Direct Mail.

Kitchen Solvers Remodeling Business Gives Franchisees a New Tool

... and automates the process of adding customers to marketing databases. Franchise owners can also create targeted direct mail campaigns, making it easier for franchisees to reach new customers and make offers, including referral incentives, to ...

http://www.andhranews.net/Business/2013/Kitchen-Solvers-Remodeling-Business-Gives-Franchisees-27374.htm

New York Mint secures 3-piece Gold Kangaroo, Koala and Kookaburra...

New York Mint receives world exclusive on First Struck 2013 3-piece Kangaroo, Koala and Kookaburra Complete Gold Proof Sets.

http://www.prweb.com/releases/2013/6/prweb10866514.htm

Monday, June 3, 2013

06/03/13 The Raw Direct Mail News Feed


Comprehensive Real-Time News Feed for Direct Mail.

  • Vitamin Shoppe Price Target Cut to $55.00 2013-06-03, 08:34 pm
    Credit Suisse's price target indicates a potential upside of 24.32% from the company's current price.
  • Cover Story : Are You a Social CRM Native? 2013-06-03, 08:13 pm
    The shift to social CRM is more than an adoption of new operational models or technologies," says Sandy Carter, vice president of social business evangelism and sales for Armonk, N.Y.-based technology firm IBM.
  • F@#%! Is Swearing in the Office Okay? 2013-06-03, 01:31 pm
    ... rticalResponse , a leading provider of self-service email and event marketing, online surveys, social media, and direct mail solutions. The company was ranked No. 2,802 on the 2012 Inc. 5000.
  • The Blackbaud Index Debuts Fundraising Benchmark Calculator 2013-06-03, 12:15 pm
    ... tend to focus on major gift fundraising, while research organizations tend to focus on direct marketing, direct mail and events." The Index now features a fundraising benchmark calculator that will allow users to easily chart their own results ...
  • How To Repurpose Your Infographics To Get Secondary Marketing Value (Needs Pictures) by @SEONickLeRoy 2013-06-03, 10:10 am
    ... infographic source which offers SEO value. A special thank-you to my client SonicPrint.com (a printing and direct mail company) for allowing me to share with all of you our way of getting secondary value from an infographic we released a couple ...
  • PCM Stock Rating Upgraded by Ativo Research 2013-06-01, 08:05 am
    A number of other analysts have also recently weighed in on PCMI. Analysts at Northland Securities raised their price target on shares of PCM from $8.00 to $8.50 in a research note to investors on Friday, May 10th.
  • Not All Data Is Created Equally 2013-05-31, 11:00 pm
    Today's B2B marketing teams are awash in customer information. This flood of data can produce optimal marketing results and significant ROI opportunities, but not before it tasks marketers with putting it all into context.
  • Cotton & Company Expands Account Service Team 2013-05-31, 07:19 am
    ... Direct-to-Consumer Medicare Mastectomy Fashions provider. McCullough background includes creating and executing direct mail, print, DRTV and radio campaigns; writing, casting, directing and producing over 70 nationally syndicated television ...
  • B.A. Burrito, La Crosse, Wisconsin, Partners with The BLU Group... 2013-05-31, 06:13 am
    ... We have always had very good success because we believe in sticking to the three most critical elements in direct mail: List, Offer, and Creativea and in that order regarding importance. Who says direct mail is dead? Nobody at The BLU Group ...
  • Mailbox: A case of 'if it ain't broke don't fix it?' 2013-05-31, 03:52 am
    So Apple has decided to replace the faithful Orchestra with an entirely new tune altogether.
  • Thomson Data's Customized Nurses Mailing List and Email List By SIC Code 2013-05-31, 03:12 am
    ... Our nurses database is absolutely accurate and we guarantee 90% delivery! NURSES MAILING & EMAIL DETAILS Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...
  • Google Eyes Brand Advertising For Its Next $30 Billion Opportunity 2013-05-31, 12:03 am
    But it's not done yet. And display ads, those banners and video ads that underwrite most websites, are a much more competitive market than search ads, with Facebook , and a raft of ad tech companies all making plays to carve out big chunks of the market.
  • Quad/Graphics Bolsters Direct Marketing Platform 2013-05-30, 09:20 pm
    ... new regional commingling centers: A Midwest center in New Berlin, WI, and an East Coast center at its existing direct mail production plant in Westampton, NJ. The Midwest commingling center will start up this month in a 225,000-square-foot building ...
  • Sales growth bonds the Top 500 specialty merchants 2013-05-30, 02:18 pm
    The specialty merchandise category of the Internet Retailer 2013 Top 500 Guide is a diverse collection of merchants that includes web sellers of party supplies, musical instruments, equestrian products and other product niches.
  • Five Rules for Sales Letter Success 2013-05-15, 04:19 pm
    ... you sat down at the keyboardand carefully and thoughtfully composed a letter just for him or her. Freelance direct mail writer Harry B. Walsh puts it this way, "The tone of a good direct mail letter is as direct and personal as the writer's skill ...
  • Do You Listen To Your Customers When They Speak With Their Data? 2013-05-30, 12:25 pm
    May 30, 2013 - BOHEMIA, N.Y. -- There isn't a day that goes by in our industry where an article on data crosses your screen or is found in a publication.
  • Outlook Group Re-Certified as G7 Master Printer 2013-05-30, 12:03 pm
    ... in the food and beverage, private label, personal care, consumer healthcare packaging, consumer products, direct mail and contract packaging markets with innovative packaging solutions including labels, shrink sleeves, folding cartons, flexible ...
  • eMedia - " Not All Media is Created Equal 2013-05-30, 11:18 am
    ... of advertising was more physical in nature. We bought space in the pages of newspapers and magazines. We sent direct mail and catalogs a illustrations and copy on paper that readers could hold and view for as long as they wanted. That benefit of ...
  • [x+1] Selects Revolution Analytics to Power Next-Generation Predictive Optimization Engine 2013-05-30, 11:08 am
    ... a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable ...
  • New Search Tool Feature from ListGuy.com Allows Clients to Search for ... 2013-05-30, 10:11 am
    ... of companies. They are trusted by more than 10,000 business owners for email marketing, telemarketing, and direct mail. This new search tool is one of many initiatives being introduced in the companies' redesign to better meet and exceed the ...

Vitamin Shoppe Price Target Cut to $55.00

Credit Suisse's price target indicates a potential upside of 24.32% from the company's current price.

http://www.dailypolitical.com/finance/stock-market/vitamin-shoppe-price-target-cut-to-55-00-vsi.htm

How To Repurpose Your Infographics To Get Secondary Marketing Value (Needs Pictures) by @SEONickLeRoy

... infographic source which offers SEO value. A special thank-you to my client SonicPrint.com (a printing and direct mail company) for allowing me to share with all of you our way of getting secondary value from an infographic we released a couple ...

http://www.searchenginejournal.com/how-to-repurpose-your-infographics-to-get-secondary-marketing-value-needs-pictures/64324/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29

Saturday, June 1, 2013

PCM Stock Rating Upgraded by Ativo Research

A number of other analysts have also recently weighed in on PCMI. Analysts at Northland Securities raised their price target on shares of PCM from $8.00 to $8.50 in a research note to investors on Friday, May 10th.

http://www.americanbankingnews.com/2013/06/01/pcm-stock-rating-upgraded-by-ativo-research-pcmi/

[x+1] Selects Revolution Analytics to Power Next-Generation Predictive Optimization Engine

... a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable ...

http://www.adoperationsonline.com/2013/05/30/x1-selects-revolution-analytics-to-power-next-generation-predictive-optimization-engine/

Not All Data Is Created Equally

Today's B2B marketing teams are awash in customer information. This flood of data can produce optimal marketing results and significant ROI opportunities, but not before it tasks marketers with putting it all into context.

http://www.dmnews.com/not-all-data-is-created-equally/article/295084/