MarketLive Named CODiE Award Finalist for Best Commerce Solution

The SIAA CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association , now SIAA, so that pioneers of the then-nascent software industry could evaluate and honor each other's work. The awards are categorized according to industry focus: Content, Education, and Software.

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Oh, No She Didna t Say the B-word

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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Direct marketing

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . So, the catalog you get in the mail, or the Fuller Brush man.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

GSMa "aeoe c> c e* Tom Phillipsa a ao e e oeae e3 cs c ae oec 1 4e coe ae3*i1 4s a a ao ae" aooea3 4 e e oeae e3 a c 2a3 4-e '180a c3 4 a... cs a e e3 e 'i1 4 a i1 4 a1 2 a... a ae c 3 4aeoe )--Tenneco Inc. will participate in the Bank of America Merrill Lynch New York Auto Summit to be held on Wednesday, April 1, 2015.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Early Bird Rates End April 2 for PR News' PR Measurement Conference and Writing Boot Camp on April 20 21 in Washington, D.C.; One- and Two-Day Packages Available )--Early Bird rates end this Thursday, April 2 for PR News' Measurement Conference and Writing Boot Camp in Washington, D.C. )--First American Financial Corporation , a leading global provider of title insurance, settlement services and risk solutions for real estate transactio... )--Link to Fitch Ratings' Report: The Ratings Process ... )--Kroll Bond Rating Agency, Inc. has assigned preliminary ratings to six classes of Invitation Homes 2015-SFR2 single-family rental pass-through certi... )--Research and Markets has announced the addition of the "Global Lubricants Market 2015-2019" report to ... )--The latest innovations in polyurethane insulation for ... (more)

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Press release distribution, EDGAR filing, XBRL, regulatory filings

The study provides transition and default data on... )--Fitch Ratings has published a report on Elgin, IL. The report is available at 'www.fitchratings.com'.

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Youngevity International, Inc. (YGYI) Reports Record Revenues and Full Year 2014 Results

Net Income of $5.4 million compared to $2.7 million. The increase in net income in 2014 was substantially due to a tax benefit of $4.7 million, which was mostly attributable to valuation allowance adjustments relating to deferred taxes.

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USPS Delays Price Increase

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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Live From Your Brand a Ita s Saturday Night! Live-Streaming for Marketers

... other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!... Reading The Ultimate Insider's Guide to Winning Foundation Grants is like peeking ...

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Ads Media Group Inc. - Strategic SWOT Analysis Review - New Study Released

The company offers solutions for start up and existing companies. It provides services such as door direct, sampling, direct mail, fulfillment services, print services, directory delivery, and TMC conversion.

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Ace Operations Ltd: Why Digital Marketing Will Never Be As Personalised As Direct Marketing

Digital marketing is marketing that uses electronic devices such as computers, smart-phones, tablets, TV and games consoles to interact with potential customers and advertise products or services. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks, whereas, direct marketing uses less traditional forms of marketing to communicate with the customer directly.

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Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of PC Connection stock in a transaction dated Tuesday, March 24th. The shares were sold at an average price of $26.03, for a total transaction of $162,687.50.

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A List Broker's Guide to Mapping Affluent Markets

Affluent consumers have always been one of the most elusive, and sought-after audiences for list brokers and marketing professionals. For over a century, the list brokers at WS Ponton have gathered the most pristine and exact marketing data on wealthy markets, and a lot has changed in 130 years! Here is a sample of the WS Ponton catalog from 1955 with a breakdown of New York City's most affluent markets .

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Get Educated: Facebook Introduces Marketing Education Resources

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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JC Whitney Unveils Centennial Jeep Rubicon Project at Easter Jeep Safari

"Everything Automotive" company takes its 100-year celebration on the road to Moab for the Easter Jeep Safari March 29 - April 4 On March 30th JC Whitney's Centennial team will arrive in Moab to roll out a stock Jeep turned into an off-road athlete JC Whitney today announced that it is taking its Centennial celebration on the road with the unveiling of its 2015 Jeep Rubicon Project at the Easter Jeep Safari in Moab, Utah. Known as the largest Jeep gathering in the West, the Jeep Safari is a famous and challenging spectacle that attracts a worldwide gathering of off-roaders.

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True Incentive Provides Products for New MarkSYS Incentive Platform

... recognized travel incentives. "Our partnership with MarkSYS helps their clients achieve higher response rates on direct mail campaigns," explains Christina Lopez, Director of B2B Marketing for True Incentive. "It offers access to MarkSYS True ...

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Bankrupt Radio Shack will sell the customer data they promised to keep private

They were the first company to dabble in a laughably crude version of the surveillance business-model, aggressively collecting your address every time you bought batteries so they could get into the direct-mail racket. Now that they're out of business , their bankruptcy trustees are going to sell all that data they promised they wouldn't sell or share.

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4 Examples of Bad Email Manners

... tforms to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.

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The Ultimate Media Definition

Media continues to evolve. Media is the communication of information. It's no longer defined solely by the channel or device by which it's delivered.

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Laben Named Wunderman Chief Data Officer

Wunderman today named Gary Laben-longtime chief of its KBM Group performance marketing unit-as its global chief data officer. He will continue to serve as CEO of KBM, and will report to Wunderman CEO Mark Read .

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The Power of YouTube: How My Real Estate Channel Netted Almost 10k Subscribers in One Day

... this is because I wanted to let you all digest my last blog post, " How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign ," which invited a lot of comments and engagement. As a next step, I will be going over a topic I get asked about ...

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Marketing General has been Chosen to Manage the Mailing List for the...

... of more than 12,000 postal addresses or custom build a file based on mailer provided criteria. The list is 100% direct mail generated. For more information on the mailing list for the International Society for Performance Improvement (ISPI) and ...

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Laben Named as Wunderman Chief Data Officer

Wunderman today named Gary Laben-longtime chief of its KBM Group performance marketing unit-as its global chief data officer. He will continue to serve as CEO of KBM, and will report to Wunderman CEO Mark Read .

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Cinsay Launches Snap Marketing to Provide MLM Direct Marketing...

Cinsay launches turnkey transactional social media video solution, Snap Marketing. Specifically designed to enable any US or internationally based MLM Direct Marketing company, representatives and independent sellers with a simple to use tool for lead acquisition, selling products, services and expanding down lines through sharable social media video commerce, training and marketing packages.

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12 Social Media Posts That Are Funnier Than Yours

Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right.

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Data-Driven Marketing Continues Steep Ascent

... rarely or never customize messaging for each channel. Marketers are most likely to personalize e-mail and direct mail campaigns. However, popular channels, such as websites and social media, are used far less frequently, and display and mobile ads ...

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Inbox vs. Mailbox: Choosing the Right Direct Marketing Campaign

... to consider: Income Level: Affluent individuals ($100,000+ annual income) appear to be more interested in direct mail campaigns than e-mail campaigns. Lower income audiences, on the other hand, are more receptive to e-mail campaigns. Age ...

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INTERQUEST Announces Speakers for 2015 Brussels Digital Printing Forum

... include: Tommaso Teppex, Director of International Business Development for Loyalty Expert; Bart Blondelle, Direct Mail Specialist, Symeta N.V.; and Jordan Audenaert, Managing Partner, BBC. After additional INTERQUEST research findings in ...

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Delphax Announces First elan(TM) 500 Installation in Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing. Its variable data, spot color and MICR capability are ...

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Advertising Account Executive

Thank you for your interest in the Advertising Account Executive. To begin the application process, please enter your information below.

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Want Better Email Conversion Rates? Try These 7 Tips.

... to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. How you can entice your customers to click through while encouraging them to share information ...

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Melissa Data Marks 30 Years of Data Quality Leadership

Now a global organization with offices throughout the U.S., Germany, the United Kingdom and India, and Australia, Melissa Data's worldwide presence has grown with key business alliances designed to pair data quality and address management with specific business operations. "We've seen the heyday of direct mail, the rise of omnichannel marketing, the explosion of big data, and the ascent of social media.

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Melissa Data Marks 30 Years of Data Quality Leadership

Melissa Data , a leading provider of contact data quality and address management solutions, today recognized 30 years of leadership in data quality and direct mail markets. Now a global organization with offices throughout the U.S., Germany, the United Kingdom and India, and Australia, Melissa Data's worldwide presence has grown with key business alliances designed to pair data quality and address management with specific business operations.

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Is Video Under-Used in Direct Response Advertising?

When any new digital advertising frontier emerges, the first hurdle is to educate the market in order to demonstrate its value to advertisers, agencies and publishers. In the early days of video, the first step was to get the big brand TV money flowing online, so most of the video buying platforms focused very much on a premium, brand-focused positioning.

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ALLPRO Reaches $8M in 2014 Revenue

... in 1982 and purchased by Tom McLaren and Shean Hylton in 1996, ALLPRO is a leading service provider for the direct mail marketing industry. Since 1996, they have executed millions of direct mail marketing campaigns for the insurance, automotive, ...

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Xeikon to Showcase Unique Document, Commercial Printing Applications at PSDA15 P2P Solutions Summit

... printers who sell actively to the trade as well as suppliers of marketing, technology, promotional, packaging, direct mail and related solutions. The Xeikon 8000 Series can support virtually every application a business needs, from direct ...

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iti Direct Mail Greatly Expands its Letter Printing Services

In an effort to provide customers with a variety of services, an industry leader in direct mail and printing has added on more services and options to choose from. According to a Direct Mail Association Factbook , for consumers age 15 years and older, an average of 65 percent have made a purchase as a result of direct mail in the previous year, and thanks to expanded direct mail and letter printing services by iti Direct Mail , people across the globe will now have the ability to choose from a wide range of printing services.

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Facebook Retargeting to Include Offline Purchase Information

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Why your business needs a mobile app?

Today, the majority of the population owns a smartphone. Smartphones have revolutionised almost every aspect of our daily lives including communication, information access and consumerism.

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Article: Digital Marketers Continue Love Affair with Data

... 46% rarely or never customized messaging for each channel. Marketers were most likely to personalize email and direct mail campaigns, each used by nearly two-thirds. However, popular channels such as websites and social media were used far less ...

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Cabelaa s Inc. Announces Closing of $375 Million Securitization

The securitization transaction included the issuance of $218.75 million of Class A-1 Notes, which accrue interest at a fixed rate of 2.26% per year, and $100 million of Class A-2 Notes, which accrue interest at a floating rate equal to one-month LIBOR plus 0.54% per year. The securitization transaction also included the issuance of three subordinated classes of notes in the aggregate principal amount of $56.25 million.

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Xeikon to Showcase Samples Printed on 8000 Series Presses at PSDA15 P2P Solutions Summit

... printers who sell actively to the trade as well as suppliers of marketing, technology, promotional, packaging, direct mail and related solutions. PSDA15 P2P Solutions Summit, one of the premier events for commercial and document printing, brings ...

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GLS Adds the MCS System with Six Cameras to Support Its Digital Variable Work

... mail piece. "At first, we started with two cameras on the Perfect Match to verify the personalized insert in a Direct Mail campaign, showing the recipient's address," explained Kirk. "We would print the Slim Jim size signatures, and drop in an order ...

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Delphax Announces First elana 500 Installation In Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing.i 1 2 Its variable data, spot color and MICR capability ...

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New market study, "ActiveCore Technologies, Inc. - Strategic SWOT...

The company provides payment technology solutions in the on-line payment market. Its products include a variety of payment technologies as well as our own integration tool kit and direct marketing software platform.

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GLS LLC Acquires MCS Perfect Match

... mail piece. "At first, we started with 2 cameras on the Perfect Match to verify the personalized insert in a Direct Mail campaign, showing the recipient's address. We would print the Slim Jim size signatures, and drop in an order form with a 2D ...

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Outsource Marketing Group, Inc. of Los Angeles Celebrates 15 Years in ...

March 17, 2015 - Outsource Marketing Group, a Consumer Marketing and Branding agency located in the Los Angeles San Fernando Valley celebrates 15 years in business on April 1st. OMG has worked with clients large and small on multi-channel marketing campaigns that incorporate a variety of Direct Response channels and methodology including DRTV, Radio, Digital, Email, Print, Direct Mail, Content Marketing, Social Media, and Electronic PR.

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TherapySites Presents a Complimentary Educational Webinar, 'How...

Mental health professionals will get up to speed on the most cost-effective ways to improve and grow their practices in this free educational webinar hosted by TherapySites. As technology advances and more people rely on the Internet, it is becoming imperative that mental health professionals budget for and acknowledge this trend in regards to their practice growth.

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ALLPRO Printing and Direct Marketing reaches the $8 million annual...

... in 1982 and purchased by Tom McLaren and Shean Hylton in 1996, ALLPRO is a leading service provider for the direct mail marketing industry. Since 1996, they have executed millions of direct mail marketing campaigns for the insurance, automotive, ...

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New Tools Ready to Help Traffic Builders' Clients

... Speed- The automated process will improve communication and increase the speed with which we can deliver Drivea direct mail, eTelligenta email, and ServiceLifta mobile app updates. Access-Campaign strategy, marketing schedules, marketing ...

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Top 5 Tweets From #DMDay15

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Piston Wins Best in Show at SDX for Second Consecutive Year

Piston captured 15 ADDY awards, including Best in Show for Yakult and two Gold awards for Cars.com at the 2015 San Diego American Advertising Awards Gala. This is the second consecutive year Piston, now part of global communications firm LEWIS PR , took home Best in Show in the Professional Category, topping more than 289 entries from 33 different companies.

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Effective direct marketing campaigns require purpose, strategy

... target customers. Popular channels for direct marketing include the aforementioned email and social media, plus direct mail, print and broadcast media. "All sound marketing begins with purpose," Hennerberg said. "Business owners should fully ...

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Dharti Desai: From French teacher to CEO

... marketing is that you are going directly to the consumer. So whatever the communication form you use, be it direct mail through a letter, or an email or an SMS -- the whole effort is designed around the fact that you are going to be talking to the ...

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Facebook Buys And Shuts Down Shopping Site TheFind To Boost Commerce In Ads

Facebook today announced it has acquired personalized shopping search engine TheFind to help improve its commerce ads. TheFind had raised $26 million from Lightspeed and Redpoint since getting off the ground around 2005, but will now be shut down.

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Why you can't manage your marketing without call tracking

As a plumbing or HVAC contractor, you want appointment requests pouring in one after another. You want a steady stream of customers requesting jobs that require minimal man hours.

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Consistent Positive Performance Earns Fresh Market A Buy Rating

... in 4Q'FY'14. Furthermore, the company is also focusing on quality products and promotional activities through direct mail campaign, which is expected to bring future traffic for the company. Additionally, TFM has a planned approach to support its ...

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4imprint Group plc Rating Reiterated by FinnCap

's stock had its "buy" rating reiterated by research analysts at FinnCap in a report released on Friday. They currently have a GBX 1,327 price target on the stock.

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Platform Promotions Study the Effects of Direct Marketing

... the rise of the internet as well as email marketing it was expected that the importance of physically delivered direct mail would be limited. However, Platform Promotions has looked into research which suggests otherwise. Research from the Centre ...

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A Well Respected Marketing Company Announces a Two For The Cost of One Premium Logo Sales Event

... to lower profitability and conversion rates. If a business with an under developed identity decides to run a direct mail piece and the response rate is unfavorable, there may be a question on whether or not the emblem connected with the target ...

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House delves into bill shifting spring elections to fall

The Kansas Republican Party argued Wednesday the House should modify a bill to shift the spring local elections to the fall and require candidates to declare a partisan affiliation on ballots to increase voter turnout. In the same House Elections Committee meeting, representatives of city and county governments, school boards, community college boards and other entities requested legislators maintain status quo.

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Casio Celebrates Winner Of Guitar Center's Singer-Songwriter 4 Artist Discovery Program

As a sponsor of this program, Casio awarded all five finalists a Casio Privia digital piano to further perfect their musical skills. "The ability to help foster budding musicians is very important to Casio and we are eager to hear what all of the artists in the Singer-Songwriter 4 Grand Finals will create using our Privia digital pianos," said , Vice President of Casio's Electronic Musical Instrument Division.

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Fluid Announces Partnership with Astound Commerce at MarketLive Summit

The announcement marks an effort between the two companies to provide best in class design and user experience combined with implementation services for a leading edge experience on the MarketLive platform. The partnership will allow Fluid, Inc. to provide the front-end design, user experience and strategy for MarketLive retailers with Astound handling the implementation and on-going development of the Marketlive experience on the back-end.

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More

... on those degrees, noting, "I liked how direct marketing was a mix of art and science." After starting in the direct mail world with International Masters Publishers (IMP), a small publishing company - where he worked his way up to a product manager ...

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RME360, rhe Pioneer in Seminar Marketing, Celebrates Its 20th Year...

... face-to-face with RME360's clients. "When this company was established in 1995, we were on the forefront of direct mail and realized there was a need to bring people together in a comfortable setting to talk about something uncomfortable: finances," ...

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How to Get a 40%+ Response Rate on Your Next Direct Mail Campaign

To the BP community, this maybe one the of the most sought-out blog posts that I've written to date on this website. Now, it's not necessarily the most informational or educational - but it is something that will hit home with most of you who are involved in direct mail.

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Court Rules In Favor of DMA Petition, but Online Sales Tax Issue Unresolved

WASHINGTON The United States Supreme Court ruled unanimously in favor of a petition by the Direct Marketing Association in a case that contested Colorado law that required out-of-state retailers to report purchases and personal information of state residents. "DMA's landmark victory protects marketers and all businesses from the overreach of state laws," DMA CEO Thomas Benton said of the 9-0 decision.

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Francesca's(TM) Wins Top Commerce Award of Excellence at MarketLive e-Commerce Summit

MarketLive, the leading technology platform for enabling Total Commerce for fast-growing retailers, today announced six winners of the MarketLive Merchant Awards held during the MarketLive e-Commerce Summit 2015 in San Diego, California. The annual retail awards contest honors top performing e-commerce websites from among MarketLive's customer base.

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Editor's Notes : You've Got Nothing Without Trust: The Brian Williams Story

Williams is now serving a six-month suspension from the Nightly News desk - he seems unlikely to return to that news post or any other - and Americans everywhere are wondering who they can count on to bring them the truth. When you work in media, you realize there is exactly one thing connecting you to your audience, and that's trust.

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More

As the winner, Smith will receive a career-boosting package including the opportunity to record a four-song EP with Grammy Award-winning producer Don Was, mentorship from Grammy Award-winning singer-songwriter treated the crowd to a special live set as program judge Don Was deliberated, and ultimately, named Smith the winner. "All of the finalists this year were extremely talented and unique.

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6 Things That Make Modern CMOs Stand Out

I remember when marketing was more about printing flyers, sending direct mailers, attending events and mass advertising. Selling was heavy on cold calling, or "dialing for dollars" as many professionals affectionately renamed it.

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INTERQUEST Reports a Successful Digital Printing Forum at the 2015 Hunkeler innovationdays

... two of the highest growth segments for the digital printing market: multichannel communications which includes direct mail and transactional; and the publishing of books, magazines and newspapers. According to Gilles Biscos, President of INTERQUEST, ...

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Federal a TechHirea May Help Train a Data-Driven Workforce

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field.

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It Is Too Early To Get Optimistic At Cabela's

Outdoor products retailer Cabela's struggled to find profit growth in FY2014, hurt by margin pressure that was partially a function of weak customer traffic volumes. The company's relatively poor financial performance helped to provide downside pressure for its stock price over the past year.

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Tax Injunction Act Does Not Bar Suit by Online Retailers Trade...

The U.S. Supreme Court unanimously held on March 3 that the Tax Injunction Act does not bar a lawsuit brought by the Direct Marketing Association, a trade association of retailers, challenging the enforcement of a Colorado law that imposes notice and reporting obligations on out-of-state retailers whose Colorado customers have made purchases online. Direct Marketing Ass'n v.

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Olapic Ad

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Bearstronaut Named Winner Of "Get Out Of The Garage" Presented By Guitar Center And Converse

The announcement comes after five finalists, chosen from over 8,000 submissions nationwide, performed live at a grand finals event in . The event took place at Converse Rubber Tracks recording studios, was hosted by renowned music journalist and radio DJ Nic Harcourt and included a performance from Best Coast.

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Email Reborn as a Data-Driven Workhorse, Says DMA Report

... "The peaks and valleys in investment are less dramatic than they were when the economy was less settled." Direct mail and other traditional channels-aside from email-continued to lose share to digital media throughout 2014, according to the report, ...

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U.S. Supreme Court's Decision in Direct Marketing - Out...

The U.S. Supreme Court has ruled in one of the three state and local tax cases argued in this term - Direct Marketing Association v. Brohl , 575 U.S. __ At first glance, the Court's ruling adds clarity to the Tax Injunction Act and state taxpayers' attempts to use the federal courts to prohibit a state's ability to tax.

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So You Want to Be a Marketing Services Provider?

In this industry, we have been talking about the shift from print services provider to marketing services provider for more than a decade. But what does it take to actually make the transition? Is offering services like direct mail, mobile marketing, email marketing, and personalized URLs enough? The answer is no.

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Las Vegas Direct Mailing Launch

Las Vegas Direct mailing. Las Vegas Direct Mail is a common form of Direct marketing and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations.

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Afp Mo, Mid-America Chapter: Afp Forum with KC Direct Marketing...

Acquiring and Reactivating new donors has become more challenging due to rising costs, declining response rates, over-saturated donor populations, and an aging donor base. Seem like a case for giving up? Never! In fact, despite forces working against new donor acquisition, never have there been more data-driven opportunities to help marketers and non-profits focus their efforts more wisely.

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FTC Files Charges Against "Snuggie" Company

After some buyers realized their bill was a lot more than they thought it should be, the New York Attorney General's office and the Federal Trade Commission got involved. The FTC filed charges against Allstar Product Group, the company selling as-seen-on TV products like Snuggie and the Magic Mesh.

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U.S. Supreme Court Holds DMA's Action Is Not Barred By Tax Injunction Act

The U.S. Supreme Court unanimously held that the Tax Injunction Act does not bar Direct Marketing Association's federal court challenge to Colorado's sales and use tax notice and reporting requirements. In 2010, Colorado enacted a sales and use tax notice and reporting statute, and promulgated regulations that apply the law, to require noncollecting retailers to notify any Colorado customer about the state's use tax requirement and to report tax-related information to those customers and the Colorado Department of Revenue .

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6 Tips to Improve Your Direct Marketing This Year

In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time. Erich Kominsky, CEO of US Data Corporation, says , "For every dollar spent on direct email marketing the average return on investment is $44.25.

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Is CRO a Dead End?

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.

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Marketers Dive Deep Into Digital [Infographic]

... these four tips on how to make your customers completely enraptured with your brand. The 2015 Essential Guide to Direct Mail Marketing-everything you need to know about direct mail marketing, all in one spot. Read on for insight. 10 direct mail ...

http://www.dmnews.com/

Feldman: A Supreme Court win for tax-free sales won't last

The Supreme Court gave Amazon.com and other direct marketing retailers a victory Tuesday with one hand - then used the other hand to take it back. The Supreme Court gave Amazon.com and other direct marketing retailers a victory Tuesday with one hand -- then used the other hand to take it back.

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DMA vs. Brohl path to SCOTUS

The ability to sue in federal court about state tax laws that marketers think are unconstitutional was under threat by Colorado, which wanted to collect sales tax from its residents who buy online. The court ruled against Colorado .

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Direct Marketer Agrees to Pay $8 Million for Deceiving Consumers

A direct marketing company selling "as-seen-on-TV" type products such as Snuggies and the Magic Mesh door cover has agreed to pay $7.5 million to the Federal Trade Commission for consumer restitution to settle FTC charges in connection with its deceptive "buy-one-get-one-free" promotions. The FTC's settlement with Allstar Marketing Group, LLC, was reached alongside actions by the New York State Office of the Attorney General, which is announcing a separate state case today.

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Calypso Redesigns Website for Polaris Direct

... ). Polaris Direct is a full-service direct marketing and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. To create a site that resonates with Polaris Direct's target ...

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Microsoft Case Study Featuring Romax, a Direct Marketing Company, is Covered by Print Week

... Romax have core competencies in direct marketing , data management and processing, including digital print, direct mail and fulfilment services and have been supporting a portfolio of businesses with their direct marketing across a spectrum of ...

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Industry Vet Mark Toner Joins R2C Group As Its First CMO

Independent ad agency R2C Group confirmed today that it has added Mark Toner as its first Chief Marketing Officer. Toner will oversee all marketing and agency growth efforts for the full service agency reporting to CEO and Co-Founder Michelle Cardinal.

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Supreme Court Clears Challenge to Colorado's Remote Sales Tax Law

The Supreme Court ruled unanimously Tuesday that direct marketers can sue to block a Colorado law that requires remote sellers to notify the state about purchases that would be subject to the state's sales or use tax, Outdoor Industry Association Policy Advisor Rich Harper reports. The ruling in Direct Marketing Association v.

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Supreme Court gives e-retailers a win, for now, on sales taxes

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

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All Nine Agree: U.S. Supreme Court Holds that the Tax Injunction Act...

Yesterday the U.S. Supreme Court unanimously held in Direct Marketing Ass'n v. Brohl that the Tax Injunction Act does not bar Direct Marketing Association's federal lawsuit against Colorado.1 The TIA provides that federal courts shall not "enjoin, suspend or restrain the assessment, levy or collection of any tax under State law where a plain, speedy and efficient remedy may be had in the courts of such State."

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Direct Mail

A credit card offer targeted at a specific consumer and sent through the mail. Direct mail credit card marketing tends to become more popular when the economy is performing well and credit is readily available, and less popular when the economy is performing poorly and issuers are reluctant to offer new credit.

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Afp in, Indiana Chapter: Afp-Ic Brown Bag

Topic: "Direct Mail" Time: 12:00-1:15 p.m. Location: Keep Indianapolis Beautiful, 1029 Fletcher Ave., Indianapolis Cost: AFP members FREE; $15 Nonmembers Whether your existing mailing list has 20 or 20,000 names, you can have a robust direct mail program. We'll talk about planning your mailing from databases to segmentation and then how to report on the results and use that information to make your direct mail program more effective.

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DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

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List2u Expands Services on Newly Launched Website

List2u.com is the leading Technology User lists and B2B lists Vendor company in the World has just launched its new website with a comprehensive business database of 25 million plus records that include 60 million contacts for Direct Mail campaigns, 30 million contacts for Email campaigns and 50 million contacts for Telemarketing campaigns worldwide. List2u databases can also be used for building a business directory, market research and business analysis.

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Direct-Mail Wizard Malcolm B. Decker Passes Away

Register to become a member today. You'll get the essential information you need to do your job better, including Noted direct-mail copywriter Malcolm B. Decker passed away on Feb. 16 at age of 87. Mr. Decker brought new life to the Wall Street Journal's direct mail creative in 2003 by replacing the old campaign that reigned for 30 years.

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Justice Kennedya s opinion supporting statesa collecting taxes on Internet/mail-order transactions

Tuesday's Supreme Court decision in Direct Marketing Ass'n v. Brohl involved a procedural question, but the underlying substantive issue is also very important: What can states do in order to collect sales and use taxes on Internet and direct mail transactions, where the seller is outside the state but the buyer is inside? And Justice Anthony Kennedy's concurring opinion signals that - when the substantive issue comes before him - the answer would be "a lot": he would reverse Supreme Court precedent that generally bars states from collecting such taxes from the out-of-state sellers.

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The Variances of Viral

Mere hours after the Internet became an official public utility in the U.S ., the Web experienced two of the most sensationalized viral events so far this year; one in the form of two runaway llamas and another worldwide debate about a dress.These social media singularities represent the latest, and perhaps strongest, examples of social media's profound ability to generate awareness-quickly. Marketers have been courting virality since the advent of meme culture and social media but made little progress in establishing defined, surefire steps to create an Internet sensation.

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GoPro and Guitar Center Present Done in One

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith.

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Publishers Clearing House awards $5,000 a week to Alabama woman

An Alabama woman was surprised Friday by the Publishers Clearing House Prize Patrol which awarded her the company's "Forever Prize" of $5,000 a week for the rest of her life. Tamar Howard, 36-years-old of Silas, was presented with a certificate, balloons and bouquet of roses.

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Goodbye, Mr. Spock. Thanks for the Marketing Lessons.

Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious.

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IWCO Direct Remains at the Forefront of Direct Mail Innovation

The direct mail industry is undergoing an unprecedented transformation. Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment .

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"Vitamin Shoppe, Inc. (VSI) - Financial and Strategic SWOT Analysis...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other. Please take a moment to tell us a little more about yourself, so we can bring you specialized content that's most valuable to you.

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